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Sales Manager

Location:
Madison, MS, 39110
Posted:
January 12, 2011

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Resume:

TINA BANCROFT Page Two

Professional Experience Continued

T INA B ANCROFT

*** ***** ***** *******, ** 39110 601-***-**** home l 601-***-**** cell abhxxs@r.postjobfree.com

Proven Sales Leadership in the Healthcare Industry. Strengths lie in designing and launching leading-edge

business / marketing solutions to drive revenues. Demonstrated track record of effectively managing high-

demand territories, generating leads / expanding market share through periods of high growth and change,

consistently exceeding expectations.

Core competencies:

• • Consultative based Sales • Vendor Relations

Strategic Planning

• • Revenue Growth • Sales Forecasting

Implementing Leadership Model

• Strategies

New Business Development

• Coaching, Training and

• National / Corporate Account

Development

Sales

PROFESSIONAL EXPERIENCE

AMERICAN HEART ASSOCIATION 1997 to 2010

Built impressive record of achievement and advancement through series of progressively responsible

positions for the largest nonprofit health organization in the country focused on building healthier lives free of

cardiovascular disease and stroke.

Senior Vice President (2nd Tier Sales Manager), Jackson, MS (October 2005 – November 2010)

• Sales Team grew from 24 to 34 professional staff (9 Field Managers, 14 Directors, 8 Assistant

Directors, 1 Executive Assistant and 2 Office Managers)

• Campaign responsibility grew from 2.2 million to 6 million

• Added territory management of AL and TN

Vice President of Field Services (1st Tier Sales Manager), Jackson, MS (November 1999 – October 2005)

Utilize proven management and leadership expertise in directing daily sales operations for team of 24 sales

professionals in large territory covering mid markets in MS and LA. Led team in developing marketing

campaigns and strategies to identify and develop new corporate partnerships. Manage sales activities,

including generating leads and developing strong business relationships. Use “hands-on” management style

to instill sense of ownership into each team member, empowering staff to exceed revenue goals. Administer

operational budgets, financials, and 26 campaigns to achieve corporate objectives.

Selected Achievements:

• Consistently exceeded expectations in developing and coaching team to succeed, earning

“Outstanding Team Performance” award each year from 1999 to 2008

• Honored as “Coach of the Year” in 2004 – 2005 (#1 of 23)

• Led Mid South Region sales team in regularly achieving market share increase throughout the years,

with fiscal year end budget of $5.1 in revenue for 2009/2010

• Played key role in identifying and winning new six figure partnerships.(Example: Closed University of

Mississippi Medical Center three year contract of $240,000)

• Hand selected by senior management team to serve on National Task Force for “Direct Memorial”

campaign, charged with developing and implementing national action plan to drive new revenue. (1

of 8/ 2356)

• Nominated by senior leadership to attend Leadership Development Institute (LDI at Eckerd College).

TINA BANCROFT Page Two

Professional Experience Continued

(1 of 11/374)

Field Operations Specialist (Key Account Manager), Meridian, MS (January 1999 – November 1999)

Earned rapid promotion to oversee development and support for five Regional Directors throughout

Mississippi and Louisiana. Interfaced directly with corporate, medical, social supporters to identify potential

opportunities and devise strategies to increase mission effectiveness. Provided motivational leadership,

training, and mentoring staff to devise solutions that resolved any issue quickly and effectively. Supervised

hiring and training of key personnel to support field operations.

Selected Achievements:

• Exceeded expectations in optimizing regional revenues, realizing total field base from $640,000 to

$850,000 annually.

• Instrumental in creating and executing aggressive marketing plans that significantly increased

revenue and drove up sponsorship levels to meet four to one ratio goal.

• Implemented formal process for evaluating all major events, documenting and implementing best

practice strategies that improved operations, procedures and customer service.

Regional Director (Territory Sales Representative), Meridian, MS (November 1997 – January 1999)

Hired to oversee development and cultivation of long-term partnerships with local / national corporate

partners throughout a six county area. Serves as liaison to customers, ensuring complete satisfaction

building strong partner relationships. Supervised financial reporting process, established performance

measurements, and monitored program / project benchmarks. Directed staff / volunteer training, recruiting

schools to aid in education and fundraising activities.

Selected Achievements:

• Credited for expanding volunteer base; planning, recruiting, organizing, and evaluating resources to

ensure success and achievement of AHA goals and marketing plans.

Recruited, managed and persuaded key business and community leaders to establish aggressive

recruitment and fundraising goals.

*** ***

Additional experience gained as Community Relations Coordinator for

Riley Memorial Hospital, Meridian, MS (February 1995 - November 1997).

EDUCATIONAL BACKGROUND

Bachelor of Science in Business Administration - MISSISSIPPI STATE UNIVERSITY

Professional Development:

Wealth Management Training (2009) David Michelson Seminar –

IQ Basics, E1, Greater Giving (2008) Consultative Selling Skills (2005)

Leadership Development Institute Ethic for Everyone SEA / GSE (2004)

(LDI at Eckerd College - 2007) Situational Leadership / Strategic Plan Mapping (2003)

Siebel Training (2006) Held a Key AHA Position (2008 - Present)

The Heart of Leadership Training (2005)

Technical Proficiencies:

Proficient in Microsoft Office (Word, PowerPoint, Excel and Outlook), Siebel



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