Marketing Manager

Belinda Suntop

408-***-**** *******@*****.*** San Jose, CA

Senior Marketing Communications Professional

Global Program Integration Demand Creation Interactive

Messaging/Content Development

____________________________________________________________________________

_____

Professional Summary

Highly innovative, award-winning marketing professional with expertise in

the strategic planning, development and management of global, integrated

marketing programs and product launches. Focus on customer acquisition,

retention, relationship building, demand, lead and revenue generation.

. Strong combination of creative, strategic, communication and

analytical skills.

. Reputation for addressing tough challenges, creative problem

resolution and optimizing tight resources.

. Significant experience managing global budgets and negotiating

contracts.

. Excellent skills in establishing and maintaining customer, partner

and vendor relationships.

. Proven leadership and group management, including building cross-

functional, virtual teams.

. Strategic planning of integrated campaigns that focus on audience

segmentation, media analysis, testing and research, differentiated,

targeted messaging, offer and promotion development, interactive,

multi and social media and analytics.

. Specialties include direct/database, CRM, interactive marketing,

media strategy and relations, globalization, creative/technical

writing, advertising, branding, product positioning,

loyalty/relationship and partner program development and

management.

. Proficient on CRM, analytical and lead management tools.

. Client side and agency experience.

. Highly intuitive, flexible, detail-oriented, thrives in fast-paced

environments.

Industry specific experience: Telecommunications, Security, Storage, High

Performance Computing (HPC), Business Continuity and Disaster Recovery,

Virtualization and Systems Management.

Professional Experience

Symmetricom, Inc., San Jose, CA 2008-

Nov 2010

Senior Manager, Marketing Communications

Managed global strategy, planning, integration and development of outbound

and partner marketing programs for the Communications Business Unit. Led

corporate-wide public/analyst relations initiative. Established programs to

increase corporate, brand and solution demand and awareness. Integrated

activities for interactive campaigns, advertising, search, events,

public/analyst relations, collateral and web development. Managed Marketing

Communications Specialist and multiple vendors.

. Created new global partner communications program. This program

resulted in more effective and timely two-way communications with

partners as well as greater synergy between the extended sales and

marketing teams. This comprehensive, interactive program included

establishing and maintaining partner relationships, developing a web

portal for easy access to technology, product and promotional

materials and writing/production of a monthly e-newsletter.

. Expanded international marcom presence resulting in a significant

increase in lead generation and corporate and solution awareness.

Created comprehensive interactive strategy with targeted audience and

media selection, new creative, web content, offers and collateral.

. Improved brand and solution-based messages that drove more cohesive,

integrated launches for new solutions and increased customer

engagement.

. Enhanced global event strategy to increase participation and traffic,

optimize sales opportunities and build marketing and budget

efficiencies. Created new booth structures, targeted signage,

collateral and e-marketing activities. Managed conferences, roadshows,

tradeshows and webinars worldwide.

Sun Microsystems, Inc., Santa Clara, CA

Senior Manager Outbound Marketing, Software Division

2001-2008

Drove revenue, customer leads and product awareness by developing

integrated marketing programs for software solutions and corporate go-to-

market initiatives. Created differentiated messaging, targeted content and

offers and competitive product positioning. Developed sound marketing

plans with clear goal alignment and focused, prioritized strategies. Wrote

and produced collateral, websites, direct mail, e-mail, banners,

advertising, telemarketing scripts, videos, podcasts and webinars. Often

selected for challenging, time-sensitive projects.

. Selected as one of five employees at Sun to review and update U.S.

lead strategy (Six Sigma).

. Directed highly visible and successful security campaign including

national conference in Washington D.C. with key customers, prospects

and governmental agencies.

. Team content lead for Business Continuity/Disaster Recovery campaign

yielding over $3.2M.

. Implemented Systems Management e-campaign - generating $5.8M.

. Analyzed and managed $30M budget for software marketing business unit.

Increased available budget by identifying unused funds. Created new

tracking/reporting tools.

Senior Manager - Direct Marketing/Database Management, Software Division

1994-2001

Managed team of five and $4M budget to plan and develop global, direct

marketing programs. Supervised customer and lead database applications and

processes, fulfillment and response management functions. Drove campaign

innovation with strong creative and messaging direction, highly targeted

audience and media strategies, offer development, focused research, testing

and analytics. Reviewed and selected agencies, vendors and contractors,

negotiated and developed contracts.

. Led new Sun direct marketing team to wide internal acclaim for

improved collaboration with product management, engineering and

field/sales organizations to align goals, create more competitive

marketing strategies, integrate program activities and increase

qualified lead generation.

. Developed multi-versioned, highly segmented, 3D campaign for the

Solaris Operating System, resulting in over 10,000 leads, national

publicity and recognition. Awards included national Marcom Award and

New England Direct Marketing Association Gold Award for Best

Integrated Multi-Media Campaign.

. Launched highly targeted direct marketing campaign for new Java

development tools - winning New England Direct Marketing Association

Gold Award for Best Direct Mail.

. Conducted national direct marketing agency search and selection.

. Considered Sun resident expert on direct marketing, lead processes and

response management.

Prior Experience

Giardini-Russell Advertising, Watertown, MA - Media Planner. Analyzed

media, wrote comprehensive plans and purchased print and broadcast media

for key high tech and consumer packaged goods accounts.

Education

B.S. Business Administration, Marketing. Miami University, Oxford, Ohio.

Post-Graduate coursework - Managerial Economics. University of Lowell,

Lowell, MA.

Professional Activities and Awards

Speaker at national and local Direct Marketing Association (DMA)

conferences, as well as other direct marketing/database seminars.

Recipient of multiple awards including New England Direct Marketing

Association Gold Award for Best Integrated Multi-Media Campaign and Gold

Award for Best Direct Mail.

Contact this candidate