Manager Project

Robin Assencoa

Marlborough, MA ? 508-***-**** ? *********@*******.***

MARKETING MANAGEMENT

Meeting and Events Management/Program Management/ Project Management

Self-motivated and resourceful marketing professional with over 20 year's

industry experience. Proactive leader and expert in developing programs for

events, delivering projects to completion on deadline and within budget.

Project-oriented professional noted for outstanding communication,

organization and interpersonal talents. Broad range of experience enhanced

by positive attitude, dedicated work ethic, and capacity for performing

multiple tasks concurrently at the highest level.

SUMMARY OF STRENGTHS & QUALIFICATIONS

? Organizational Skills ? Project Management ? Vendor

Relations ? Time Management

? Meeting and Event Planning ? Detail Oriented ? Contract

Negotiation ? Tradeshow Management

? Budget Management ? Superb Communication Skills ?

Interpersonal Skills ? Team Player

PROFESSIONAL EXPERIENCE

Sr. Project Manager - Consultant

2010

. Responsible for overseeing all aspects of tradeshow program for client

(EMC). Managed budget for each project, including identifying cost

savings opportunities

. Worked with show management to process show forms and payments as well

as acquire housing and meeting space

. Provided speaker and VIP support with travel arrangements, housing and

on site speaker services

. Sponsorships - evaluate, coordinate and manage the process including

proposing, designing, sourcing and shipping promo items

. Manage show action items and keep to deadlines with client

. Weekly meetings with team to go over action items and budget concerns

. Coordinate and manage all events and meetings at tradeshow including

hotel and venue selection, contract negotiations, food and beverage

management

. Responsible for developing and maintaining vendor relationships for

specialized services prior to and at the end of the show for post show

recap meetings, invoices and reconciling actual costs against budgeted

costs

Marketing Manager - Optos North America, Marlborough, MA

2003-2010

. Responsible for over 150 meetings and events for a 100M/year Medical

Device Company.

. Reported on ROI of marketing events and developed procedures to

determine future marketing investment

. Processed all show forms and payments for events, speakers and third

parties related to a particular event

. Worked with exhibit house to determine layout for booth, graphics,

shipping and receiving of the booth to and from the show and

supervised labor on site at shows

. Managed show planning meetings with Manager and Director of Marketing

for all national shows

. Attended national tradeshows to supervise installation of booth and

setup of equipment as well as work on the show floor processing leads,

processing new customer contracts as well as imaging potential

customers on the company medical device, The optomap Retinal Exam

. Managed show calendar and sent out to company on a biweekly basis

. Interacted with over 130 field personnel for upcoming shows (sending

out literature and booth properties to each local or state show)

. Created and maintained monthly Lead Report for shows to send to VP of

sales and Regional Sales Managers

ROBIN ASSENCOA ? 508-***-**** ? PAGE TWO

. Created and maintained budgets for all national, regional and state

shows

. Created and maintained all local and state show post event forms from

field personnel.

. Coordinated with outside vendors on many consumer events such as PGA

Golf, professional hockey and football teams, State Fairs, Special

Olympics and National Urban League for vision screenings

. Responsible for direct mail pieces to send to pre-registration list

of attendees for upcoming shows by either regular mail or eblasts to

drive attendance to booth

. Responsible for all logistics (hotel, catering and literature) for

National Account Meetings - 6 per month

. Worked with Optos Distribution Center to acquire and ship equipment

and maintain instrument inventory for upcoming shows/events

. Responsible for upkeep and ordering new banner stands, pop up booths

and well as input on new booth properties

. Responsible for creating and communicating all information to

attending staff about upcoming shows

. Responsible for registering employees attending a show

. Proven track record for negotiating all contracts for meetings to

acquire discounts on room rentals and sleeping rooms

. Recommended future shows based on past performance - requests coming

in from the field

. Worked with Optometrists to maintain our speakers bureau

Selected Achievements:

. Member of the Company Employee Newsletter - contributing articles on

shows and events

. Member of Steering Committee whose goal was to save money on shipping

costs for the company

. Member of HCEA (Healthcare Exhibitors Association) where I am in the

process of getting my HCEA/CME (Healthcare Exhibitors Assoc/Certified

Manager of Exhibits) certificate. Attended yearly meeting as well as

on the educational committee for the national conference to determine

what courses will be offered to attendees

. Organized two key customer events in Napa Valley,CA for over 75

customers and guests

Marketing Specialist - Concord Communications, Marlborough, MA

2000-2002

. Responsible for managing email campaigns for various products and

services

. Managed and coordinated approval process for new collateral

. Managed budgets for electronic marketing

. Managed campaign codes for entire marketing team using Sales Logix

. Responsible for keeping events section of website updated

. Coordinated and managed webinars - two per week - registering on-line

attendees, coordinating in-house speakers, and attended and managed

webinar with speaker to help with Q&A and running AV equipment

Tradeshow Manager - Applix, Inc., Westborough, MA

1995-2000

. Responsible for managing over 400K budget and attending all major

tradeshows for the company. Duties included but not limited to:

Arrange for and ship out all equipment and literature to show, acquire

hotels for staff, send out information document on show to staff, hold

meetings for attending staff to determine goals of show and graphic

and AV needs.

. Corporate liaison for Int'l User Group for company (with over 300

attendees) Worked with outside vendor to determine location and was

the on team to plan for content and speakers for event

. Worked onsite for registration and managing outside vendor as well as

worked with hotel and with customers to ensure a positive experience

for vendors

Selected Achievements:

. Created an in house group, Work and Family Council, working with HR to

find ways to make the work environment a more productive and positive

experience by acquiring discounts for daycare, phone plans, in-house

seminars, company outings etc.

EDUCATION Bridgewater State College, Bridgewater, MA - Bachelor of Arts,

English

TECHNICAL EXPERIENCE - Proficient in Windows Office: Excel, Word, Power

point and Goldmine

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