Manager Sales

JOE EINSPANIER

*** ***** ***** ( Webster Groves, Missouri 63119

314-***-**** ( abhxsr@r.postjobfree.com

MARKETING LEADER

Branding . Advertising . Consumer Insights . Strategic Planning ? Research

Management

Tactical Marketing . Sales Support . Agency Management . Creative

Development

Social Media ? Publications ?E-Commerce ? Partner Relationships ?

Negotiations ? Budgeting

EXECUTIVE PROFILE

Innovative and results driven marketing management professional with

extensive expertise in transforming key local marketing, merchandising, and

product development initiatives into strategic traffic-building programs.

Known as a highly effective and passionate leader adept in leading complex

marketing challenges across multiple disciplines to deliver results and

advance the business. Skilled in developing collaborative partnerships

with marketing agencies and other external resources. Brings expert-level

strategist experience coupled with real-world knowledge of product

development, messaging and personal service in dynamic and fast-paced

environments.

PROFESSIONAL EXPERIENCE

Independent Advisor 2009 - Present

Currently providing a range of consultative, freelance, volunteer and pro-

bono services in the areas of Branding, Agency Management, Retail

Marketing, Program Development, Marketing Communications and Fundraising.

Anheuser-Busch, Inc., St. Louis, Missouri 1995 - 2009

Leading global brewer with over $15 Billion in annual revenues

Manager Retail Development, Branded Products Group (2000-2009)

Identified and secured partnerships with manufacturers of high-demand

products displaying Anheuser-Busch trademarks for retail marketing to

consumers as part of a licensing business with a $75M estimated market

value. Cultivated and managed daily contact with approximately 40

licensees. Directed and approved product development across diverse

categories. Developed and managed annual and supplemental marketing

budgets. Managed and approved all advertising, POS and websites. Supported

licensee base through frequent meetings in multiple venues including

conventions, trade shows, special events and sales calls.

. Collaborated on development and retail marketing of a line of licensed

Budweiser grilling sauces. Distribution achieved included casual dining,

grocery and special events.

. Established first-ever distribution among multiple targeted channels,

including restaurant supply, foodservice, and mass retail.

. Selected by Sr. management to turn around a failing and seriously at risk

$10M Collectibles segment. Spearheaded intensive and comprehensive

research that determined the market was viable. Recommended the need to

make changes in all aspects of product planning, distribution and

marketing to turn the business around.

. Achieved profitability within 6 months (time lines had been 18-24 mths)

in the development of two newly licensed sub-categories. Accomplished by

aggressive product development and the streamlining of approvals.

Marketing Manager, Branded Products Group (1995-2000)

Managed beer brand share and volume growth through branded on-premise

merchandise programs. Developed strategic, menu-merchandising and point-of-

sale programs for key casual dining channel. Incorporated national

campaigns, sports sponsorships (MLB, NFL, NCAA, PGA Tour, NASCAR.) and

concert tours (George Strait, Tim McGraw) into local and geographic

initiatives, retail promotions and in-store merchandising. Managed

revenue, margin, and profit targets.

. Initiated and executed approximately 40 marketing programs per year for

various brands concurrently.

. Conceptualized and launched the company's first chain-wide draught beer

merchandising program, resulting in 25% rise in draught incidence and an

on-going, core program.

. Elevated profit margin on all recurring promotional programs by a minimum

of 10% per year.

. Introduced a web-based marketing communications to accelerate program

introductions and reduce costs.

Station Casino St. Charles (now AmeriStar), St. Charles, Missouri 1993 -

1995

Gaming and entertainment facility with revenues of $120 million annually.

General Manager, Advertising & Promotions

Directed advertising development and broadcast, print, and outdoor media

planning as the manager of an internal ad agency and staff. Oversaw public

relations, marketing communications and employee newsletters. Spearheaded

consumer research and product positioning studies. Fostered close

communication with agency partners and collaborated with procurement groups

and purchasing agents. Performed continual research through trade shows,

publications, and the Internet.

. Successfully managed crisis communications upon Hepatitis A outbreak

within property's dining facilities.

. Introduced St. Louis market's first affinity marketing program.

. Collaborated with industry partners on successful political campaign for

voter approval of Games-Of-Chance (slot machines)

Winchester Ammunition, East Alton, Illinois 1992 - 1993

Leading sporting goods manufacturer with $700M in revenues

Manager of Advertising and Sales Promotion

Engineered advertising and sales promotions for top category company.

Executed and integrated trade and consumer marketing objectives for the

brand organization with multiple product lines and 100+ SKUs. Formulated

television, print, point-of-sale, promotional packaging, and trade show

programs. Worked with wholesale distribution channels, product engineering,

technical support and design, and sales disciplines. Supervised a

cooperative advertising program for a 1500-store dealer base.

. Introduced and published Winchester Range & Field quarterly magazine.

. Developed company's first-ever trade campaign, which reversed declining

share trends on core product lines.

. Conducted the company's first comprehensive agency search, based on

marketing vs. sales objectives.

D'ARCY MASIUS BENTON & BOWLES ADVERTISING, St. Louis, Missouri

1981 - 1992

Field Account Director (8-state region), Burger King Corporation (1988 -

1992)

Account Supervisor, Chi-Chi's, Inc. (1987 - 1988)

Account Executive, AT&T (1986 - 1987)

Account Executive, Budweiser (1986)

Media Supervisor (1983 - 1986)

Local Media Buyer (1981 - 1983)

EDUCATION

Bachelor of Science, Business Administration - Marketing

University of Missouri-St. Louis, St. Louis, Missouri

PROFESSIONAL DEVELOPMENT

Sales and Marketing Executives of Greater St. Louis

Ad Club Institute (Advertising Club of Greater St. Louis)

Advertising Management Training

Presenters Anonymous

Process Improvement Training

Building Influence & Credibility

Management Institute, University of Wisconsin

Account Management ( Product Management ( Marketing Plan

Development

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