Project Manager Marketing
Resume:
Silvia Proano
**36
Farmingdale, NY 11735
Email: abhxsb@r.postjobfree.com
Objective: To acquire a position with a progressive company
where I can build a career and effectively utilize
my marketing skills and experience
Experience:
1/08-4/10 Retail Survey Group, Plainview, NY
Research Department
Online Project Manager:
. Act as the technical support contact for all programs
. Provide prospects with company programs' functionality through
web demos
. Host webinars for the Grocery Connection Program
. Create and present monthly trend analysis to management
. Primary professional in charge of trade shows and events
. Work with seniors to provide prospects with research proposals
. Assist in the drafting of new surveys
. Establish work plan and staffing for each project
. Day-to day direct communication with external clients throughout
project execution
. Test survey logic via web and IVR for new and existing clients
in order to ensure client programming needs are met
. Responsible for ensuring projects are implemented on time,
within scope, and within budget
. Monitor and report on response rates and comments while survey
is in field
. Select sweepstake winners for existing clients on a monthly
basis
9/05 - 1/08 Ipsos, Westbury, NY
Product & Ad Hoc Marketing Department
Online Project Manager:
. Handled product studies, which include Bayer, Coca Cola,
Unilever, Dannon, Astra Zeneca, McCormick, and various other
companies
. Responsible for service studies such as Bank of America,
Citibank, Chase, Wells Fargo, Best Buy, Starwood, and various
other companies
. Held kick off meetings with relevant staff to discuss scope of
work, timelines, work plan, and duty assignment
. Drafted data specifications and ensured data accuracy
. Ensured the accuracy of programmed surveys
. Requested and approved the selection of survey sample
. Monitored field progress (in collaboration with the sample
department)
. Coordinated with internal operations teams
. Oversaw multiple online studies from initiation to completion
. Published daily reports for client service department
. Addressed all issues with in-field surveys as they may arise
. Assisted in drafting of questionnaires
2/04 - 7/05 Focus Forward Latino, New York, NY
Marketing Department
Senior Project Manager:
. Assisted president with designing an effective marketing plan
that would launch in both North America and South America
. Collaborated with the president in determining appropriate
bidding for new projects
. Issued and maintained all reports for clients in order to
provide them with status reports
. Created and updated all FFL related homepages in order to attain
new panel members.
. Attended networking events throughout the United States on
behalf of FFL
. Handled client inquiries and complaints with regards to specific
studies
. Interviewed, supervised, and trained all new recruiters and
project managers
. Managed the assembly of all focus groups, telephone interviews,
individual
interviews, triads, and online surveys
1/03 - 2/04 Bookspan, Garden City, NY
New Member Analytics Department
Associate Media Analyst:
. Input and maintained essential promotion information in order to
facilitate budgeting,
fulfillment, and analytical processes
. Collected historical data, performed analysis on results and trends and
then recommended and implemented profitable advertising strategies to
acquire new members
. Prepared and issued monthly reports projecting acquisition efforts to be
used by telemarketing and cross
club marketing
. Communicated new member promotion efforts and strategies with Creative,
Media, Promotion Production,
Inventory, Scheduling, and Promotion Administration
Departments
. Responsible for calculating monthly budget accruals for accounting
7/02-1/03 The Bravo Group, New York, NY
Advertising Research
Assistant Media Planner/Media Analyst:
. Composed competitive reports for Sears.
. Contacted newspaper, radio, and television stations for media dollars
. Analyzed competitive reports for Sears and made recommendations
. Converted gathered research into PowerPoint presentations
. Created spreadsheets of media distribution for Sears and competitors
. Attended meeting with major media representatives
Education:
Present Salve Regina, Rhode Island
- Masters in Business Administration
- Major: Management
9/97-5/01 St. John's University, N.Y.
- Bachelor of Science
- Major: Marketing
- Graduated with G.P.A. of 3.4
Skills: Proficient with Microsoft Office-Word, Excel, Access, Power
Point, WordPerfect, Lotus Notes,
Confirm It and Outlook
Languages: Fluent in Spanish and comprehensive knowledge of Italian
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