Marketing Manager

Audrey H. Herz-Marlow

**** ******** **** . ******, ********** 91901 . 619-***-**** .

abhxod@r.postjobfree.com

MARKETING/COMMUNICATIONS MANAGEMENT

. Marcom professional with over 15 years of experience leading corporate

marketing and internal communications for multimillion-dollar companies

across diverse industries.

. Respected leader of creative teams, multimedia divisions and corporate

communications departments. Conceptualize and orchestrate marketing

campaigns that effectively reinforce and build brand images.

. Expert in the technical, conceptual and content development of sales-

driving collateral. Proven ability to drive record-high marketing

campaign response rates and execute successful product launches.

CORE SKILLS

. Marketing Strategies and Campaigns ( Focus Group and Market

Research

. Corporate Communications ( Promotions and Database

Development

. Creative Team Leadership ( Sales Collateral and

Support

. Product Positioning and Branding ( Public and Media

Relations

. Web and Print Content Development ( Budgeting and

Forecasting

. Training and Team Building ( Project Management

PROFESSIONAL EXPERIENCE

UNITED JEWISH FEDERATION - San Diego, California

2008-2009

Director of Marketing & Communications

Led UJF's marketing and communications efforts, including strategic

planning, branding, budgeting, collateral production, evaluation of market

segmentation, marketing communications, advertising, public relations, and

web content that drove fundraising. Directed development of the marketing

strategy and positioning, working with senior staff and volunteer leaders.

Guided the Community Campaign, including developing and implementing direct

marketing, e-philanthropy, e-communications and telemarketing, to achieve

annual campaign goals.

Selected Accomplishments:

. Executed an e-philanthropy campaign resulting in increased website

traffic and donations.

. Coordinated communication and public relations activities for annual

community-wide celebrations, resulting in increased awareness and

improved attendance for all events.

. Assisted in creating and launching a unique Disaster Preparedness

Workshop Series for the Jewish Community (in cooperation with Sempra

Energy), sharing vital emergency information with local Jewish agencies.

GOLDEN ACORN CASINO - Campo, California

2007-2008

Marketing Manager

Responsible for defining strategies for developing, executing and managing

comprehensive casino marketing plans to further penetrate and grow targeted

local markets. Communicated with customers, management, internal

departments, and vendors to coordinate overall marketing efforts in

accordance with Tribal goals. Directed advertising media, creative teams,

promotions, direct mail, player's club, tour and travel, website, and e-

commerce strategy. Managed third-party contractors. Managed platinum and

gold player services, including staffing and special events. Managed tour

and travel department, including local shuttle and busing programs.

Controlled $8 million marketing budget and a 20-person staff.

Selected Accomplishments:

. Marketed and launched a casino player tracking and rewards system for

slot and card play, generating new customers and drove casino revenues.

. Developed a scratcher direct mail program to active players, resulting in

a 30% response with increased customer satisfaction.

. Held successful on-site San Diego and Imperial Valley media promotions,

including live entertainment and Family Feud auditions with KGTV Channel

10 San Diego, resulting in new player sign-ups and increased casino play.

GENERAL GROWTH PROPERTIES

2006-2007

Otay Ranch Town Center - Chula Vista, California

(12 month contract)

Senior Marketing Manager

Led the marketing strategy for a new property, accomplishing center goals,

including the development and implementation of a strategic marketing plan

and budget, advertising, collateral materials, direct mail, media

placement, public relations, tenant relations and events. Accountable for

the strategic partnership net income generated through sponsorship,

sampling and advertising sales. Coordinated market analysis and maximized

non-traditional revenue through the execution of appropriate income-

generating events, promotions and activities.

Selected Accomplishments:

. Successfully launched a new lifestyle shopping center through print,

radio and television advertising, extensive public relations campaign,

which resulted in several hundred thousand shoppers in the grand opening

events. Tenants exceeded grand opening corporate goals.

. Enhanced the public image and recognition of the property within the

business community through sponsorships, community outreach and

networking. Created and marketed annual signature events, including YMCA

Kids Day, holiday entertainment including Santa Claus, art festivals,

charity events and more.

. Created and implemented winning marketing plans for tenants, including

fast food, retail and service establishments.

SYCUAN RESORT & CASINO - El Cajon, California

1993-2006

Senior Marketing Manager

Accountable for defining strategies for developing, executing and managing

comprehensive casino and theatre marketing plans designed to grow targeted

local markets. Coordinated advertising media, promotions, creative (in-

house and third party agencies), collateral materials, direct mail,

player's club database, and website and e-mail campaigns. Managed Elite and

Platinum player services, including reservations, special events and

coordination with host department. Planned and executed competitive market

analysis. Assisted in marketing of nearby resort, including a hotel and

premier golf facility. Managed $11 million marketing budget.

Selected Accomplishments:

. Formulated and organized launch of a targeted direct mail program with

response rates reaching 80 to 100% redemption.

. Created and implemented a comprehensive branding campaign to launch a

major casino expansion, including creative, advertising, direct mail,

promotions and public relations.

. Designed and implemented unique weekday casino promotions, resulting in

increased customer loyalty and revenues on traditionally slow days.

TECHNOLOGY

Software: MS Office (Word, Excel, PowerPoint), Adobe Acrobat, Adobe

InDesign, Adobe Photoshop, Adobe Illustrator, QuarkXPress

EDUCATION

Bachelor of Science Degree, Marketing . San Diego State University

Extensive management and leadership training

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