Karen A. Hummel
Austin, TX . 925-***-****. abhx6k@r.postjobfree.com
Pharmaceutical Sales
. Expertise in anatomy and physiology, disease processes, managed care,
and cost issues facing practitioners
. Exemplary record of strategic planning, relationship building, project
management, and financial analysis
. Eight years Director/Business Development experience, six years for
Johnson & Johnson
. Two years cardiovascular pharmaceutical and medical device sales and
marketing
. Over a decade of group facilitation and presentation experience
PROFESSIONAL EXPERIENCE
Self Employed Consultant - Austin, TX - 2009 to present
Sales and Marketing for Wellness Program
. Sell clients Wellness Program to prospects in a specific niche
. Prepare proposals and strategic business plans for new customers
. Project Manager of wellness and fitness programming
. Design, develop, and deliver programs and end user seminars on health
and wellness topics
. Health coach and council employees on a variety of health topics
Cooper Institute - Austin, TX 2007 - 2009
Wellness Director/Business Development
. Negotiated contracts with client and vendors annually, resulting in
$200,000.00 in additional revenue
. Developed annual business and marketing plan for program
. Planned, implemented and evaluated health promotion programs to
control health-related benefit costs
and improve employee health and performance
. Partnered with physician and nurses on health programs
. Led cross-functional wellness team of National Instruments employees
. Designed, developed and delivered programs and end user seminars on
health and wellness topics
Johnson & Johnson Health Care Systems (Health Fitness Corporation) -
Pleasanton, CA 1997 - 2000, Fremont, CA 2004 - 2005
Wellness Director/Business Development
. Negotiated contract and up-sold services annually resulting in annual
increases of $100,000.00
. Introduced Johnson & Johnson Healthy People 2005 initiatives and
health risk appraisal to a newly acquired company, resulting in an 85%
participation rate (Industry average <50%)
. Cultivated relationships with on-site managers in order to establish
and maintain support and participation for programming
. Developed annual business and marketing plan
. Team lead for nutrition program assessment and new hire orientation
teams
. Established and lead cross-functional work team consisting of EAP,
medical and wellness professionals, human resource managers and other
business unit managers
. Designed, developed and delivered programs and end user seminars on
health and wellness topics
Thoratec Corporation - Pleasanton, CA - 2002
Cardiology Education
. Primary liaison between thoracic surgeons/cardiologists and company
. Developed, coordinated and implemented innovative cardiology education
strategies with top heart failure cardiologists and hospitals to
educate cardiologists on the left ventricular assist device
. Created sales aids and brochures to facilitate sales initiatives and
trained sales representatives and clinical specialists on new
initiatives
. Coordinated and implemented large-scale educational events, such as
symposium and web events. Doubled participation from previous year
. Collaborated with thoracic surgeons on design and delivery of
programming to educate heart failure cardiologists
. Created educational plan and budget, identified and managed resources,
including marketing and sales personnel and collateral, to meet
program objectives and stay within budget
AstraZeneca - Walnut Creek, CA 2001
Pharmaceutical Sales
. Promoted cardiovascular and gastrointestinal pharmaceuticals and
programs to the medical community
. Ended year at 119% to plan
. Worked with territory team to create business plan, goals and strategy
for territory
. Team lead for national trade shows and communication strategies
Independent Consultant/Business Owner - Livermore, CA - 1994 - 1997
Business owner of nutritional consulting and personal training business.
. Launched personal training and nutritional consulting business
. Developed strategic business plan to market business in a competitive
environment
. Sold business services, managed finances and facilitated seminars and
training programs
. Created all marketing materials, including logo, brochures, newspaper
ads, coupon mailers, door hangers, flyers and disclosures
Education
MPA, Health Services Management, GPA 3.99 BS, Nutrition and Exercise
Physiology
University of San Francisco
California State University at Hayward
Certified Public Speaker
Protrak