Sales Management
Resume:
KRISTI FORTSCHNEIDER
**** ******** ******** *****, ***. G
St. Louis, Missouri 63146
cell - 314-***-****
abhwtn@r.postjobfree.com
SUMMARY OF QUALIFICATIONS
PUBLIC RELATIONS/MARKETING PROFESSIONAL AND COPYWRITER with 12 years
progressive experience in diverse industry environments. Strong
communicator with excellent organizational skills, detail orientation, and
a talent for project management. Ability to set objectives, plan, translate
customer needs, and promote programs and ideas. Regarded by management as
responsive, flexible and good with people.
PROFESSIONAL EXPERIENCE
NEWGROUND - Chesterfield, Missouri
2005 - 2010
Director of Corporate Communications
Responsible for promoting services to business clients and prospects
throughout the US. Planned and executed PR campaigns for NewGround's core
services. Developed relationships with media contacts in key markets.
Served as editor-in-chief of company newsletters. Composed copy for
marketing materials, including case studies, web copy and brochures.
Researched and wrote industry white papers on market forecasts, mergers and
acquisitions, digital signage, RFID technology and the Experience Economy.
Created training materials for NewGround employees. Wrote and edited
proposals and presentations for new business. Coordinated and oversaw the
production of contest entries for industry-wide award programs.
. Averaged six published articles a month for NewGround, worth an
approximate monthly value of $45,000 in advertising dollars. Many of
these articles were substantial feature articles ghost-written for
management.
. Won grant worth $20,000 from British Airways for NewGround based on an
essay on how the grant money would benefit NewGround in their
endeavors to launch an office in the UK.
. Aided sales team in securing new business projects worth millions
through the creation and development of proposals and presentations.
Helped garner a yearly average of $80 million in new business.
MARING/WEISSMAN - St. Louis, Missouri
2000-2005
Account and Public Relations Coordinator
Wrote press releases and case histories, pitched articles, and handled
media requests from local press and trade publications for major corporate
clients, including Alberici Constructors, The Gateway Arch Riverfront,
Transcentric and Genelco. Managed print, television, radio, and direct mail
campaigns for The Gateway Arch Riverfront, Citizens Equity First Credit
Union, Doorways and Alberici Constructors. Acted as liaison between clients
and Maring/Weissman's creative department by communicating client's needs
verbally and through creative briefs; and generated monthly billings.
Researched new business leads and created new business proposals for
Maring/Weissman.
PAGE TWO KRISTI FORTSCHNEIDER
. Assisted in managing a $350,000 public relations and advertising
campaign for Alberici Healthcare Constructors that garnered client $53
million in awarded work. Partnering with Alberici Healthcare Business
development team, assisted in creating messages for targeted ads,
direct mail, and promoted Alberici's solutions to common construction
issues with articles in key healthcare publications.
. Managed production of various collateral and promotional materials
that helped attract over three million visitors to The Gateway Arch
Riverfront each year. Development of print, radio and web ads,
billboards, brochures, and direct mail insured The Gateway Arch
Riverfront held its position as one of the Midwest's most visited
attractions.
SNAPPERS BASEBALL - Beloit, Wisconsin
2000
Public Relations Intern
Organized "theme" days for baseball games, including Mascot Day and Snapper
Wallet Day. Coordinated Snapper Reading Program with local schools.
Corresponded with other minor league baseball teams and community
organizations to solicit donations for giveaways to fans. Promoted Snapper
Baseball through group sales.
BELOIT COLLEGE - Beloit, Wisconsin
1999 - 2000
Editor, Beloit Weekly - Office of Public Affairs
Produced weekly newsletter received by faculty, staff and students of
Beloit College. Wrote and edited submissions for newsletter. Worked with
faculty and students to advertise campus events.
SMITHSONIAN NATIONAL MUSEUM - Washington, DC
1999
Public Affairs Intern - Office of Public Affairs
Acted as liaison between media and scientists. Worked with VIP's and local,
national, and international film crews to promote exhibits. Assembled
museum's semi-annual highlight of news in a media report. Wrote and updated
press materials.
BELOIT COLLEGE - Beloit, Wisconsin
1997 - 1998
Section Editor/Reporter, The Round Table
Developed article ideas for college newspaper. Assigned stories to writers
and edited articles. Made weekly layouts for Feature Section using
PageMaker, and authored feature stories in News, Campus/Community and
Entertainment sections.
PAGE THREE KRISTI FORTSCHNEIDER
JERSEY STATE BANK - Grafton, Illinois
1998, 1999
Bank Teller (Summer Position)
Assisted customers with banking needs. Handled cash and checking
transactions, and managed cash drawer.
EDUCATION
Bachelor of Arts in English/Journalism - Beloit College, Beloit, Wisconsin
- 2000
(GPA 3.7/4.0 - Graduated Cum Laude)
. Received Departmental Honors in Rhetoric and Discourse
ORGANIZATIONS
In2books - Penpal for improving literacy skills of young students
nationwide - 2009, 2010
Delta Gamma Center for Visually Impaired Children - Board Member - 2004,
2005 and 2006
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