Sales Manager

T heresa A. Rasmussen

***** ******** *** **. ******, TX 773**-***-*** 2946 ***********@*****.***

PROFILE

Versatile, resourceful and flexible marketing professional. Able to implement creative and cost-

effective solutions to problems that arise. Quick study with strong project management,

c ommunication and organizational skills. Excellent team player with demonstrated ability to

i nteract effectively with senior management and build solid relationships with clients, colleagues

a nd outsourced vendors.

EMPLOYMENT HISTORY

Team Enterprises 2010-Present

Field Manager

Responsible for launching the Dewar’s Decision program in the Houston, Texas market

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Arranging and Coordinating 140 Dewar’s 12 Scotch promotions through the Houston,

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Texas metropolitan area

Built and manage a staff of over 20 people to execute the program

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Conducted training and coach and mentor promotional models in three positions: taste

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c onsultant, taste assistant and runner

Track and report demographic data through online systems and spreadsheets

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Work with third party account managers to arrange events throughout Houston, The

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Woodlands, Kingwood and Katy, Texas

Work closely with the regional distributor and Dewar’s to ensure success of program

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ABS Group 2 008 - 2010

Marketing Coordinator

Managed all trade show activity, including space contracts, speaking engagements, hotel

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a rrangements, utility needs, pre- and post- show follow up, updates to intranet, and co-

sponsorships with parent company

Assisted in creation of and maintained database that tracks all marketing activities and

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p rovided market research utilizing the Hoover’s and Industrial Info Resource on-line tools

Coordinated the rollup of annual marketing budgets from international departments and

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a ssisted in benchmarking and streamlining marketing campaigns

Introduced and implemented marketing plans to senior management within ABS

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C onsulting, Maritime Services and Quality Evaluations, including strategic focus on trade

s hows, advertising, Web site updates and overall public relations initiatives

Launched on-line company store for easier world-wide access and accurate ROI

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a ssessment

Acted as liaison for all media placements, collateral orders, internal/external

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c ommunications

Inputted data for the new proposals management system

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Key Equipment Finance, KeyCorp 2 003 - 2007

Partnership Coordinator

Developed and provided strategic marketing plans to senior management, including

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m aster calendar of trade shows and events, advertisements, end user promotions and PR

s upport, marketing council meetings, ROI reporting and monthly expense management and

r eporting

Managed all trade show coordination including contracting booth space and assessing

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s ponsorship opportunities, working with exhibit house and other trade show vendors,

p reparing all pre- and post-show marketing materials, and analyzing the return on investment

o f show participation

Coordinated all advertising placement and ad schedule; continually increase ROI and

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d ecrease spending by strategically placing ads rather than over-saturating each individual

m arket

Increased awareness of marketing capabilities through employee communications, new-

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hire training, sales team calls, policy and procedure updates, written announcements and the

World Wide Sales meeting

Launched sales incentive program to strengthen client loyalty and increase volume;

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r esponsibilities included program development, enrollment, training, and tracking

Successfully decreased trade show expenses by analyzing show participation year over

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y ear and performing ROI analysis

Marcus Evans 2 001 - 2003

Sales Representative

Developed relationships with C/SVP/VP-Level professionals within Fortune 1000

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c ompanies and demonstrated the importance of attending roundtable forums and senior

e xecutive conferences

Achieved Senior Sales Executive status by reaching monthly volume goals and

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p articipating in the mentoring program

TIG First Source 2 000 - 2001

Executive Recruiter

Developed recruiting strategies for sourcing accounting/finance professionals

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Conducted cold calls and networked to obtain viable candidates

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Evaluated candidates’ qualifications through various interviewing techniques

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Recruited a full spectrum of candidates from diverse industries

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Sourced for positions from staff level to senior management

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Executed sales calls to hiring authorities to identify open positions

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Successfully identified long-term clients for the organization

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Developed ongoing professional relationships with hiring authorities and

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a ccounting/finance professionals

Negotiated compensation packages to include base salaries, incentive and relocation

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p ackages, sign-on bonuses and start dates

Successfully completed an extensive executive recruiting training program

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Was a key contributor in establishing the Houston market for the company

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US Concepts 1 999 - 2007

Scotch Ambassador and Promotions Manager

Managed and marketed promotional, celebrity and VIP campaigns for Schieffelin &

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S omerset Co (later Moet Hennessy USA,) including gathering of demographics, informative

c onversations with consumers, follow up paperwork, promotional kit assembly for all events

a nd warehouse management

Coordinated all Johnnie Walker “Keep Walking” campaigns in Houston, managing all

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a spects of site management, location setup, occasional IT set up and control

Worked as assistant to Market Manager, selling in of events, coordinated staffing

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Promoted to Scotch Ambassador gaining more knowledge of the Classic Malts and

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J ohnnie Walker

EDUCATION

University of Wisconsin - P latteville, WI

Bachelor of Science - S peech Communication, emphasis Public Relations

Minor- Graphic Arts

ASSOCIATIONS

American Marketing Association Member

Spring Crossing Social Committee Chairperson

Haverhill Home Staging Accreditation

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