Customer Service Marketing

AARON ECHA

RD

C: 304-***-**** *** LODGEVILLE ROAD. BRIDGEPORT, WV 26330

*********@****.***

OBJECTIVE EMPLOYMENT: MARKETING / SALES OPPORTUNITY SUMMER 2011

GOAL: To strengthen bottom-line fiscal performance To exceed employer expectations

EDUCATION BUSINESS: MARKETING MAJOR BACHELOR OF SCIENCE

DEGREE WEST VIRGINIA WESLEYAN COLLEGE MAY 2011

MARKETING Adobe Publisher // Public Speaking MS Office // Internet Research

SKILLS Strategic Planning // Event Planning Proposals & Presentations

MARKETING GLOBAL GREEN GRANTS INTERNATIONAL

MARKETING

PROJECTS Team created a marketing plan for Global Green Grants to support the program

goal for international expansion. Researched variable factors for Italy: GDP / GNP, personal income per

capita, culture, history. Presented plan to the GGG vice president for consideration and potential

implementation.

WAL-MART MARKET CONSUMER BEHAVIOR

Studied roll-back price structure to determine its effect on consumption. Researched consumer

reaction to the discounted product. Applied Weber’s Law on consumer product perception and

Wal-Mart's positioning tactics for the product to determine their impact on consumer choice.

CONSUMER INTERVIEW MARKET CONSUMER BEHAVIOR

Considered factors contributing to the decision-making process relating to product purchase.

Developed a survey and administered it to a randomly selected consumer. Applied the behavior

model of consumption to demonstrate brand loyalty and show how association with 'primary

group' impacts purchase decisions.

LEADERSHIP LEADERSHIP COMMITTEE – BOBCATS FOOTBALL WVWC - NCAA DIVISION II

Developed recommendations for regulations and penalties. Role model for two freshmen players.

Monitored their progress to ensure that they stayed out of trouble, completed academic

assignments, attended practice, and became positive, cooperative and committed members of their

campus community.

RESIDENT ASSISTANT/ ECO REP WVWC OFFICE OF RESIDENCE

LIFE

Supervise 200 students of all years in a residence hall. Implement informational and educational

programs on topics of service, diversity, health awareness. Facilitate social community within the

housing unit. Learned and applied skills in mediation and negotiation to respond to roommate

problems. Facilitate hall meetings to reinforce institutional policy and address problem issues.

BUSINESS OFFICE WORKER: MANPOWER, INC. BRIDGEPORT, WV

EMPLOYMENT Marketing coordinator for Manpower inc. had to come up with different ways to interview the

public for their jobs, because not all surveys and tests working on everyone. Asked questions, gave

oral surveys, and general knowledge tests to the customers.

ME PRODUCTIONS FORT LAUDERDALE, FL

As an intern I strategically designed presentations and proposals for clients, worked in office to

increase efficiency with computer programs, pictures, and on-line marketing through social

networks.

COMMUNITY BOBCATS FOR BOOKS – FOOTBALL TEAM INITIATIVE YOUTH LITERACY

PROGRAM

SERVICE Designated by Coach to visit local elementary schools and read to students ages 5-12.

VOLUNTEER: PARISH HOUSE FOOD PANTRY – NON-PROFIT AGENCY SERVING LOW-INCOME COMMUNITY

Greeted customers. Customer service. Loaded / unloaded shipments of products. Stocked

inventory.

COMPETITIVE WVWC VARSITY FOOTBALL 2007-CURRENT BRIDGEPORT HIGH SCHOOL 2003-2004

1st Team All State - 3 Years / Frank Loria Award Winner

EXPERIENCE Freshman of the Year - 2007

Player of the Week BB&T Athlete of the Week / Captain – All-Star Game

Three Year Starter Defensive Captain of the Year / Offensive Team Captain

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