Sales Marketing
Resume:
**** ********** **** ******* *. BOND
Powell, Ohio 43065 ******@********.**.***
A DYNAMIC MARKETING & BRANDING DEVELOPMENT EXECUTIVE!
___________________________________ EXPERIENCE PROFILE
__________________________________
Dynamic, results-driven marketing leader with a proven success record in
developing effective marketing and communication strategies/programs,
advertising campaigns and successful public relations efforts. An
innovative, strategic thinker with superior communication and leadership
skills, and over 15 years of senior-level integrated marketing management
experience in the following areas: Strategic Planning & Direction -
Corporate Communications - Brand Strategy & Positioning - Advertising
Strategy & Campaign Development - Collaborative & Personable Team
Leadership - Market Research & Analysis - New Product Development/Launches
- Cross-Functional Team Management - POP/Collateral Development - Local
Store Marketing & Public Relations Programs - P & L Accountability -
Offline and Online Media Strategy and Development (including Social Media,
Mobile & SEO).
EDUCATION
Master of Science-Journalism/Advertising Management
Bachelor of Science-Journalism/Advertising Management
OHIO UNIVERSITY Athens, Ohio
______________________________CAREER
ACCOMPLISHMENTS________________________________
. Generated over $500,000 savings in media, creative and signage
production efficiencies during
first 60 days of marketing plan/budget development and assessment at
Piccadilly.
. Developed annual marketing plan, brand positioning strategy, retained
new ad agency and
implemented the chain's most successful new menu promotion within
first 90 days at Piccadilly.
. Exceeded P & L, marketing and business goals while driving 13% - 27%
same-store sales
increases and continuously improving ROI for14 consecutive quarters at
Speedway SuperAmerica.
. Orchestrated and directed all TV commercial and photo shoots, design
and production for
traditional and digital media, including all print, in-store signage
and collateral materials with
outside design resources and ad agencies at Speedway, Piccadilly,
Domino's Pizza and Colonial.
. Created original brand positioning campaign for Speedway, which grew to
2,200 stores and over
$8 billion in sales; repositioned the brand with "Quality/Value"
positioning strategy creating over a
70% increase in both Unaided Brand and Advertising Awareness to drive
sales over $10 billion.
. Produced over $15 million savings in P-O-P/signage production, media
buying and broadcast
production efficiencies for marketing and advertising program
implementation at Speedway.
. Developed and managed an annual $30+ million advertising budget for all
media including:
TV and radio, print, shared/direct mail, outdoor, website, social
media and all digital, along with
creative and production, sales promotions, public relations,
sponsorships, P-O-P and collateral,
consumer/market research, customer loyalty, gift card and credit card
programs at Speedway.
____________________PROFESSIONAL EMPLOYMENT HISTORY___________________
MARKETING &
STRATEGIC PLANNING CONSULTING SERVICES Columbus, Ohio 2008- Current
Specializing in providing solutions and leadership in strategic planning,
communications, media relations, brand strategy and
positioning, integrated marketing programs, advertising strategy/campaigns,
media strategy, market/consumer research and vendor program
development/partnerships with a focus on consumer and retail products.
PICCADILLY RESTAURANTS, LLC Baton Rouge, Louisiana
2007- 2008 (A chain of 130
corporate-owned casual-dining restaurants in 14 states throughout the
South and Southeast
with annual sales of $250 million.)
Vice President Marketing-Reported to the Chief Executive Officer
Directed strategic planning,
corporate communications, brand positioning, marketing strategy/program
development, market research/consumer insights, P-O-P/collateral, public
relations, corporate identity, pricing & product/menu development and
managed advertising/outside agencies with a $5M budget.
. Developed marketing strategies and programs to achieve and exceed sales
and P & L goals.
. Directed marketing and online/offline media to drive customer
acquisition/retention programs.
SPEEDWAY SUPERAMERICA, LLC Springfield (Enon), Ohio
1989-2007 (The nation's third largest convenience
store chain with 1,600 stores in 9 states and annual sales
over $11 billion-wholly owned subsidiary of
Marathon Oil, the 5th largest U.S. petroleum refiner.)
Corporate Manager, Marketing & Advertising (Senior Management Level) (1997
- 2007)
Orchestrated and directed corporate marketing, communications and
advertising strategies/programs, annual plans and budget, brand building
programs, media strategies, product development and promotions, CRM and
customer loyalty programs, public relations/events and corporate identity.
. Developed brand positioning with multi-media advertising and
promotion campaigns supporting the annual marketing plan and calendar in
35 DMA markets & $20MM media budget.
. Selected and directed all vendors and suppliers and contract
negotiations, along with the management and execution of all co-op
advertising, merchandising and rebate programs.
. Provided creative direction and development for all broadcast and
print media, collateral and P-O-P materials, including in-store signage,
flyers, direct mail, company newsletters and brochures, trade
shows/catalogs, package design/labels for all food, beverage and private-
label product lines.
. Directed and managed all advertising, design, promotion and market
research agencies.
Corporate Advertising Manager (1989 - 1997)-Reported to the Vice President
Marketing
. Developed Advertising & Creative Services Department and managed top
performing creative and advertising/marketing team of 10 direct reports,
including: Promotions, Communications, Event Sponsorships, Market
Research, Public Relations, and In-House Creative and Design Teams.
. Created corporate charity program and fundraising promotions
contributing over $2 million
a year to Children's Miracle Network-total contributions donated were
over $30 million.
. Managed and coordinated market research and new product development
programs.
. Directed and managed all regional and corporate communications,
sponsorships and promotions, including NFL/NHL/collegiate sponsorships,
grand openings and community events/programs.
WYANDOT, INC., Columbus (Marion), Ohio
1987-1989
Marketing Manager-Reported to the President/CEO
Planned and directed all marketing strategies, brand management, product
pricing, package design and development, public relations and market
research programs, along with two brand managers.
DOMINO'S PIZZA LLC, Ann Arbor, Michigan
1983-1987
Director of International Marketing-Reported to the Vice President,
International
Directed the development of international marketing and
advertising programs for100 franchised
stores in six countries-Canada, Australia, England, Germany, Hong Kong and
Japan.
. Directed the image advertising and promotional campaigns integrating
broadcast, print and collateral support increasing store sales 15%;
selected, managed and evaluated premier, worldwide advertising agencies
for international franchisees in all six countries above.
Director of Regional and International Marketing
. Directed the development and implementation of regional and
international marketing
programs (over 300 stores) delivering 12% - 20% sales increases.
. Managed 3 Field Marketing Managers and 4-5 regional advertising
agencies in over 50 DMA's.
COLONIAL FOOD STORES, INC., San Angelo, Texas
Director of Marketing-Reported to the Founder/President
Created/directed annual marketing plan, brand positioning strategy and an
innovative multi-media
advertising campaign for a growing 130-store convenience chain throughout
West Texas and Missouri.
WENDY'S INTERNATIONAL, INC., Columbus, Ohio
Regional Marketing Manager
Developed and directed all regional and national marketing, advertising,
sales promotions, public
relations and local store marketing programs for over 250 corporate and
franchised restaurants.
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