Manager Project
Resume:
CATHERINE M. HUT
Austin, Texas 78746
abhv3n@r.postjobfree.com
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PROFILE Marketing professional with MBA and 20+ years' experience
developing and executing integrated marketing programs
recently relocated to Austin. Experienced in business and
marketing communications, online and traditional media,
product launch, branding, market research, go-to-market
planning and public relations.
EDUCATION M.B.A., Marketing emphasis University of Colorado -
May 2001
B.S.J. in Journalism, Public Relations emphasis
University of Kansas - December 1985
B.A. in Political Science
EXPERIENCE CDS Global
Austin, Texas (August 2010 - December
2010)
Product Marketing Manager
Responsible for developing marketing plans, budgets and contributing
to go-to-market and product launch plans. Created marketing
messages and assets for Eloqua demand generation campaigns
for payment solutions products of a business process
outsource company.
HutCo. Marketing (March 2005 - February
2007, February - July 2010)
Marketing Consultant
. Created second generational website and marketing
materials for regulatory affairs consultant
(www.arkinconsulting.com).
. Conducted competitive analysis, and developed website
redesign and branding plans. (www.SAMinc.biz).
. Created brand and strategic marketing plan and executed
marketing mix, including company communication, trade
show, PR, advertising and direct marketing campaigns for
software business and new engineering software product
(www.DBAKnow.com, www.GuideWireRESource.com).
. Developed brand, new identity materials and website
redesign for UGA College of Pharmacy Regulatory Affairs
Graduate Education Program (www.RA.Rx.UGA.edu).
. Developed healthcare education product line for national
distribution. Managed advertising agency to develop
promotional materials, videos, packaging, web site,
direct mail and advertising campaigns.
University of Georgia Regulatory Affairs
Graduate Education Program
Gwinnett Campus, Georgia (August 2008 - February
2010)
Program Coordinator
Developed marketing strategy and executed campaigns
targeted to graduate students and biotech employers. Web
editor of online course management system providing
technical and curriculum support to instructors and
students for online graduate program. Researched biotech
regulatory and industry trends.
Digital Edge International (July 2007 - August 2009)
Marketing Director
Owner/member of start-up mapping/GIS company with $1.2m
revenue. Wrote business and go-to-market plans, developed
website, wrote proposals and conducted e-marketing
campaigns. Set up legal entity, established company
accounts and managed finances -
budget/accounting/payroll/taxes (QuickBooks).
Scrum Alliance (March 2007 - March 2008)
Marketing Director
Developed marketing, trade show, PR and advertising
campaigns for 25,000-member association of software
developers. Responsibilities included developing and
executing emarketing campaigns, social media and blogging,
and all media inquiries. Planned and marketed conferences
in US, London and Stockholm.
Crane Brandwork
Roswell, Georgia (June 2004 - February
2005)
Program Director
Consultant/account manager overseeing branding programs for
higher ed and not-for-profit boards. Led business
development efforts and directed half of agency accounts
for $1.6 million revenue firm, managing research and
creative projects. Developed client strategies for
distinctive positioning.
CATHERINE HUT
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accessKansas.org (subsidiary of NIC, Inc.)
Topeka, Kansas (February 2003 -
November 2003)
Project Manager/Marketing Manager
Defined e-government solutions for state agencies as part
of state of Kansas web portal, www.kansas.gov. Wrote
specifications for the development of online applications
and websites, and managed projects through
launch. Developed product launch plans to drive adoption
and of B2B and B2C applications. Clients included the
Kansas Legislature, Secretary of State's office, Health &
Environment, Healing Arts Board.
Golf Course Superintendents Association of America (GCSAA)
Lawrence, Kansas (June 1998 - July 2001)
Senior Manager of Employer Programs
Developed brand awareness programs for golf course owners
of 21,000-member association and managed multi-year,
national branding campaign with PR agency. Editor of
monthly newsletters to members and golf course owners
(circ. 30,000). Writer/editor of monthly article for Golf
Course Management trade magazine. Conducted member surveys
to determine industry compensation/benefits and operational
trends. Managed online job posting service with a staff of
two.
Lawrence Chamber of Commerce
Lawrence, Kansas (August 1997 -
June 1998)
Director of Communications
Developed and directed all communication and marketing
campaigns, and member programs. Served as executive
director of community leadership program (Leadership
Lawrence). Led volunteer committees and special events
planning, such as the annual meeting (700 attendees).
Developed "Buy Local" campaign, legislative surveys and
website. Writer/editor/photographer of monthly 8-pg.
newsletter (circ. 60,000).
Child Health Corporation of America
Shawnee Mission, Kansas (September
1996 - August 1997)
Director of Managed Care
Responsible for strategic planning and communication
activities for association of children's hospitals.
Researched, wrote and edited publication series. Developed
member web forum. Planned member conferences and trade
show.
Kaiser Permanente
Denver, Colorado (April 1993 -
January 1995)
Product Development Specialist
Developed new health insurance products for 300,000-member
HMO by directing multi-disciplinary work groups and
consultants. Developed marketing and member communication
plans for new products and conducted sales training and
assisted with client presentations.
Rocky Mountain Health Care Corp. (Blue
Cross and Blue Shield)
Denver, Colorado (August 1989 -
April 1993)
Product Development Specialist
Developed new group and individual health, dental and
workers compensation insurance products for BCBS plans of
Colorado, Nevada and New Mexico. Developed new product
marketing and communication plans, and sales training
materials. Conducted market, competitive and regulatory
research for new initiatives requiring Board approval,
including start-up of new HMO (HMO Nevada). Prepared
license submission and negotiated regulatory approval.
Facilitated multi-disciplinary work groups.
Hall-Kimbrell Environmental Services
Lawrence, Kansas (May 1986 - August
1989)
Director of
Project Development
Responsible for the development, writing/editing and
production of technical proposals, bids, SF 255/254
submittals for environmental engineering firm. Coordinated
proposal activities of 24 branch offices. Developed
promotional materials for sales presentations and shortlist
interviews.
Senate Minority Leader, Kansas Legislature
Topeka, Kansas (January 1986 - May
1986)
Legislative Liaison
Researched and wrote speeches, legislation briefs and bi-
weekly constituent newsletter for the minority party.
Managed constituent relations, public relations and fund-
raising activities, including press releases and press
conferences. Position ended with the legislative session.
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