Sales Manager

Mark W. Ford

**** ****** *******

Weatherford, TX 76088

Cell-469-***-****

Email: ************@*****.***

CONSUMER PACKAGED GOODS EXECUTIVE

• A highly motivated profit and sales executive in the Consumer Packaged Goods industry.

Extensive experience in marketing/sales to clubs, grocery, drug, mass merchandisers,

dollar stores, military, hardware, DSD, and wholesale channels of distribution.

• Leader and strategic developer with a successful background in elevating organizational

sales and profit consistently

• Skills include: trade marketing, marketing, sales, including P&L of $400M, annual plan,

and launching new products organic and non organic.

PROFESSIONAL EXPERIENCE

Medical Products Laboratories

Healthy Pets Division-Philadelphia, PA

December 2008-August, 2010

Sales & Marketing Director

Tasked to secure new organic and non organic product distribution, marketing, account

specific programs, data analysis, and pricing in the top 73 grocery, drug, mass, and club

trade channels.

• Achieved all objectives including over $1M in sales with communication and feedback

from marketing, finance, manufacturing, and transportation consulted on weekly basis to

meet annual plan.

• Fact based sales utilized in new accounts included Safeway, A&P, Pathmark, Shaw’s,

Roundy’s, SuperValu, Albertsons, Giant Food (PA and MD), Military, Price Chopper,

Save-Mart, Safeway, Kroger, BI-LO, C&S, HEB, Marsh, Wal-Mart, Target, Menards, and

so on.

ESSO-ESSEN Corporation January 2003- 2008

International consumer packaged goods company makers of branded flavored bottle drinks and

water, canned, sauces, pet food, pasta, coffee, cheese, and frozen food products in the U.S. with

sales totaling $411M. Headquarters in London, England and doing business in more than 40

countries.

Sales Marketing Manager USA

Responsible for P&L, Sales, Marketing, New Product Development, and annual plan, in all

channels including grocery, drug, dollar, mass, clubs, c-stores, DSD, and military.

New entry into the U.S. market by ESSO

• Hired to bring over 100 food products to the U.S. beginning with being charged with

hiring people (35), warehouses, and offices.

• Recognized as “Innovative Marketing Manager” by GMA 2006.

• New sales rose $33M/$14.3M profit in 2006. Through a new trade channel Institutional,

and bids.

• Conceptualized and brought to marketing new high-end coffee line utilizing Hawaiian co-

op in 2006-DSD.

• Account specific marketing based on opportunity data implemented in new cheese sales

of $15.9M in 2006 / $21M in 2007.

• . IRI/Nielsen reflect $share and unit growth in food and cheese product lines in 2006(vs.

pryr) of 3.1% and 11%

• Revamped marketing and category management to increase sales and profits.

S&M NuTec COMPANY 1993-2003

Large Branded Pet Treat Company maker of Greenies

National Sales Manager

Designed annual plan, market funds, shelf standards, pricing, display, partnering,

sales/profit quota, broker management, and category development, for all trade

channels with input from all departments including, sales, marketing, finance, and

transportation.

• FMI in 1994 & 1999 recognized for Excellence award “New and conceptual utilization

in nontraditional classes of trade with and an unheard of rate of 39% ROI, while boosting

sales in an unheard of level.

• Promoted from National accounts Menards, Target, Home Depot, Wal-Mart, and Costco

where new P&L’s were achieved.

M&M MARS 1988-1993

Foods over $10B in Sales.

Capital Region Manager

• Moved sales forward in a 5 state region that had previously 3 years of flat sales of $11M.

• Responsible and recognized for innovative promotions, execution, and training of 3 District

Managers and Food Broker representatives. Made company preferred supplier-Sysco DSD.

• FMI in 1991 recognized for Region Sales Manager of the Year award. New and

conceptual utilization in nontraditional classes of trade with and an unheard of rate of 39%

ROI, while boosting sales over $30M. Besides FDM sold Home Depot, Bed Bath& Beyond,

city and state bids for pet food, candy, ice cream, and snacks so on.

Ford Enterprises-Owner 1986-1988

Started a company that was lacking in meeting needs of the public in Missouri. Began in St.

Louis and provided rest homes all their shopping needs. Expanded to Springfield, Rolla, and was

bought out by Sysco. A great learning experience.

EDUCATION

Continuing education from an MA to 4 on-line courses with the Wharton School of Business.

Courses were restricted to 25 people each. Requirements were a minimum of 10 years on the job

marketing/sales duties functions at a senior level.

University of Missouri MA Planning-Scholarship

University of Missouri BA Planning-Football

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