Sales Manager

Brian R. Cobat

**** ******** *****

Brentwood, TN 37027

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615-***-**** (H)

abhuqb@r.postjobfree.com 615-***-**** (C)

Summary of Qualifications

Highly motivated, top performing business executive, working with top tier

CPG companies, who has continuously delivered exceptional business results

through innovative growth platforms and thought leadership. Expertise in

Category Management, Business Planning and Forecasting, Full P&L

Responsibility, National Broker Management, Team Development, and proven

ability to consistently over-deliver versus key financial KPI's.

Relocatable and committed to bringing a focused "Team First" and "Make it

Happen" approach to the business.

Noteworthy Accomplishments

. Doubled Reckitt Benckiser's Business from $51 MM to $103 MM at Dollar

General within three years with 3 person sales team.

. Led Reckitt's North America Sales performance in Top Line Sales

Growth for (2007 and 2009 )

. Managed the Fastest Growing Business Segment within the Fastest

Growing Channel of Colgate-Palmolive (2004-2006)

. First ever Colgate-Palmolive CCG Sales Manager to be promoted into the

U.S. Retail Company (2004)

. Delivered Highest Level of Incremental New Chain and Independent

Accounts in history of CCG (2003)

. Developed the "First of its Kind" National Sales Reporting system for

Frozfruit Brands, Inc. (2001)

. Attained Highest Level of Co-branded Franchise Revenues in the History

of TCBY for the Northeast Division (1999)

. Selected as one of 99 Territory Sales Managers promoted to Sales

Development Associate position with Philip Morris USA (1997)

Professional Experience

RECKITT BENCKISER 399 Interpace Parkway, Parsippany, NJ 07045

Oct 2006- Present

National Key Account Manager - Dollar General

. Senior National Account Sales position responsible for $103 + Million

in full line direct sales for RB's Largest Value Discount Customer,

across 21 Brands, 11 different categories and 51 Segments.

. Primary contact across 5 Dollar General Buyers responsible for

managing planograms, promotion effectiveness, in-season trends, as

well as sales, margins, turns, and PSL goals. Manage RB's 10-10

Analyst for insights into DG category trends and growth drivers.

. Lead implementation of annual Dollar General Joint Business Planning

process focusing on total volume, profit and share growth of the

entire Reckitt portfolio across assigned categories. Create and

present comprehensive 4 P Based Category Line Reviews, Quarterly

Business Updates, Share of Space Analysis, tracking of RB and

competitive sku's vs Buyer's benchmarks.

. Develop accurate monthly forecasts in order to maximize supply chain

efficiencies by tracking shipments, consumption data and inventory

changes. Proactively call out potential risks or threats to monthly

forecasts - develop contingency plan to fill gaps.

. Conduct post event analysis to evaluate promotional volume,

consumption, profit and spending results versus plan and leverage

findings to maximize future promotional opportunities. Create new

growth opportunities to drive penetration and market basket by

developing Dollar COT specific sku's, consumer value bonus packs and

customer specific merchandising vehicles.

. Lead alignment of key cross-functional RB Teams of trade and brand

marketing, custom manufacturing, supply, finance, & marketing agencies

to exceed company and customer objectives.

. Manage Dollar General Business Analyst - develop personal development

plan, assess and provide constructive feedback on performance &

development -conduct mid- year performance appraisals. Continue to

monitor, teach and mentor.

. Developed "Best in Class" RB Co- Marketing Program - "Literacy Rocks

"aligned with DG's # 1 corporate initiative: Incorporated shopper

insight findings to deliver 360 degree program tied into DG Digital

Marketing and Social Media outlets to increase reach.

. Leveraged 2010 "Literacy Rocks" Promotion to secure Platinum level

sponsorship for 4Q 2010 DG Country Millionaire Sweepstakes -

resulting in $5.6 MM incremental sales in 4Q 2010 - delivering a 3.2

ROI to Reckitt Benckiser.

. 2010 Dollar General Pride Award Winner: Literacy Partner: First Time

Reckitt Benckiser has received.

. Reckitt Benckiser Core Value Award Recipient 2010 - 1 of 5 Sales

Managers to receive during 2010 Annual Sales Meeting.

COLGATE-PALMOLIVE 300 Park Ave, NY, NY 10022

Feb 2001 - Sep 2006

Account Business Manager - Value Discount Channel Jan 2004 - Sept

2006

. High Profile position responsible for $46 +Million in full line direct

sales into company's fastest growing channel segment.

. Full Account Responsibility for 6,000 + Retail points of distribution

to include:

Dollar Tree Aldi U.S

Fred's

SAVE-A-LOT 99 Cents Only Deal $

. Ensure that all Merchandising, Assortment, Pricing and Shelving

objectives are achieved consistently and aligned with CP

Strategies and Customer Business Plans.

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Brian R. Cobat - Page 2

Phone : 615-***-**** (C)

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. Grew Unit Volume 28% and Net Sales 26% in 2005 : Grew Unit Volume 26%

and Net Sales 24% in 2004

. Exceeded Sales Objectives through Distribution Growth, Innovative

"Dollar Daze" promotional execution & shelf space expansion.

. Utilize detailed information of Dollar General and Family Dollar

consumer insights to leverage fact based selling programs.

. Manage and Lead Acosta Broker Team to tactically achieve and exceed

sales objectives at both SAV-A-LOT and Deal $.

. Analyze A.C. Nielsen, Spectra, Household Panel, Channel Facts &

Account POS data to identify trends and new business opportunities

. Work closely with Colgate Brand Management Team to identify,

develop and launch high margin channel specific sku's.

. Colgate -Palmolive Sales Manager of the Year - Hall of Fame

Recipient - 2005

Account Development Manager - Commercial Customer Group (CCG)

Feb 2001- Dec 2003

. Responsible for selling fully integrated Cleaning and Sanitation

programs to Local, Regional and National "Quick Serve Restaurant" and

Wholesale Customers throughout Western Region of the U.S. (26 States

west of the Mississippi River). Customers Included :

Dairy Queen Jamba Juice

Hot Dog on a Stick

Charro Chicken IHOP Chuck E.

Cheese

. Smart and Final: Retail Account Manager: (210+ locations) : Grew

Colgate Case and Dollar volume 18% from 2001 to 2003.

FROZFRUIT BRANDS, INC Freehold, NJ

Feb 2000 - Jan 2001

National Manufacturer and Marketer of Premium Frozen Fruit Bars and Chill

Smooth Fruit Ice Novelty Items

Business Planning and Analysis Manager

. Key Management position focused on leading Eight (8) Regional Sales

Managers, while providing qualitative sales data to members of Senior

Management on current and future business trends. Provide Detailed

Monthly Sales Reports to National Sales Team

. Key member of management team responsible for Sales Reporting and

Analysis during Divestment process.

.

TCBY SYSTEMS, INC, Little Rock, AR

Nov 1998 - Jan 2000

National Frozen Yogurt and Dessert Items - Franchise Sales

Northeast Division Manager

. Responsible for achieving budgeted franchise revenues and sales volume

throughout the regions of New England, New York and Developed and

fostered relationships with the following customers on a local,

regional and national level:

Subway Blimpie Nathans

Famous

Motiva Aramark Hess

ARAMARK, DCU Center, Worcester, MA

Aug 1997 - Oct 1998

National Leading Sports and Entertainment Facility Services Division

Northeast Region Sales Manager

. Responsible for increased sales and revenues of arena based marketing

programs at five (5) regional based sport and entertainment venues

throughout the Northeast. Exceeded $1.2 MM sales quota by 14%

through new business development.

PHILIP MORRIS U.S.A. Foxboro, MA

Apr 1993 - Jul 1997

Tobacco Sales Division of World's Largest Consumer Packaged Goods Company

Sales Development Associate (SDA)

. Development position focusing on enhancing individual leadership

skills through training of New England Sales Force during the

inception of Category Management principles.

. Evaluated work performance of TSM's, developed Unit Goals and

Objectives, wrote performance appraisals and developed individual

development plans for each TSM. Participated in Regional Succession

Planning meetings

Territory Sales Manager (TSM)

. Responsible for increased volume and share of Marlboro and other

Philip Morris brands within a territory consisting of 125 retail

accounts, 3 Key Accounts and revenues exceeding $6.3 Million dollars

annually. Ranked in Top 10 of TSM's - 1994-1997.

Education

University of Massachusetts at Amherst - Isenberg School of Management

B.S. Sport Management

Financed 100% of College Education through G.I. Bill and National Guard

Incentive Program

Military

Massachusetts Army National Guard : 726 Main Support Battalion : Attained

Rank of Sergeant

United States Army EUROPE: USARSSCE - Aschaffenburg, Germany - Rank

Specialist 4th Class

Computer Programs

Siebel, Nielsen Answers, SAP, Spectra Household Panel and Channel Facts,

Business Warehouse, Microsoft Office, Excel, ProSpace

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