Manager Sales

JAMES F. KUCERA

**** ********** ** *********: 616-***-****

Ada, Michigan 49301

***.******@*****.***

Professional Profile

Amway Corporation, Ada, Michigan

Senior Brand Manager, Business Opportunity Marketing

2004 - 2008

Business Opportunity Marketing, reporting the Director, Business

Opportunity Marketing

Developed and implemented the process of identifying the components

of the image of the Amway Business Opportunity Brand both globally and

within a specific affiliate, and worked with the Affiliate Mgmt and

Brand Teams to establish and operationalize strategic marketing plans

to better position the brand.

. Created the brand elements necessary to establish a global position

for the Business Opportunity for OCE approval.

. Recommended Amway Brand Architecture organization: Developed

Implemented Vendor selection process for global Amway Marketing Plan

development

Market Research Advisor

1999 - 2004

Decision Support, reporting to the Manager, Product Support, Decision

Support

. Special Assignment: Developed the conceptual framework for Strategic

Brand Management for major product categories and Business Units

(Nutrilite, Artistry, eSpring, SA8, and others) including process

development, research methodologies, and Brand measurement metrics.

. Strategic liaison to Brand Management groups recommending and conducting

complex international market research studies supporting global product

development/ brand development efforts. Other assignments include

Conjoint Analysis, Price Elasticity studies, Brand Equity studies,

Reputation, and Customer Identification and Satisfaction studies.

Category Marketing Manager

1992 - 1999

Home Care/ Home Living Products, reporting to the Director of Marketing,

Amway North America

Developed and implemented marketing strategies to grow sales and margin of

the $250,000,000 North American Home Consumable and Home Durable product

portfolio.

. Increased Amway's national market share of Home Care products by 25%, or

about $25,000,000.

. Launched over 30 new products and promoted dozens more achieving multi-

million dollar sales and margin targets.

. As the architect of the Home Living product category. I redefined

product category scope, secured new product lines for distributor sale

and promoted existing lines increasing category sales by over $20,000,000

in the first year.

Brunswick Bow ling and Billiards, Muskegon, Michigan 1987 - 1992

International Marketing Services Manager

Reported to the Vice President Global Marketing

. Planned, and executed the Bowling Division's international brand

management, marketing, advertising and promotional strategies for the

attainment of sales and budgetary objectives.

. Successfully introduced both new consumer products and capital equipment

products globally under the Brunswick Brand achieving multi-million

dollar sales and market share objectives.

Gantos, Grand Rapids, Michigan 1982 - 1987

Vice President of Marketing

Reported to the Chief Executive Officer

Developed and executed marketing strategies for the attainment of growth

objectives.

. Developed and implemented expansion strategies increasing the number of

stores from 63 to 105, increased sales per store 20% at the same time

. Developed a very successful catalog operation generating first year sales

of over $1,000,000

. Directed and managed marketing and sales promotion function (brand

development, advertising, public relations, employee motivation), Market

Research, Expansion Planning, Visual Merchandising.

Wickes Furniture Division, The Wickes Companies, Wheeling, Illinois 1979 -

1982

Director of Advertising and Research

A member of senior management, reporting to the division general manager

Directed and managed an award winning in-house advertising agency with an

annual budget of $13,000,000, as well as expansion planning and market

research functions

Sears Roebuck & Co., Chicago, Illinois 1973 - 1979

Senior Market Analyst

Real Estate research and consumer/product research

Conducted strategic Market Research studies supporting both real estate

expansion and product development and promotional activities.

. Research major metropolitan areas and suggest strategies for the optimal

placement of Sears retail stores based on accurate store sales

projections

. Performed various consumer research studies on the Craftsman tool line

EDUCATION

Executive Education: Tuck School of Business, Dartmouth, Strategic Brand

Management

American Management Assoc. Successful

Corporate Branding

Telmar Media School, Chicago

MBA, Golden Gate University, San Francisco, California

BS, University of Dayton, Dayton, Ohio

Jim Kucera

Positions Held -1973 - 2007

Marketing Management

Director of Advertising - retail

Director of Research - retail

Director of Marketing - retail

Vice President Marketing - retail

Market Research:

Senior Market Research Analyst - Consumer products, Real estate - Sears

Senior Research Analyst, Consumer products/Amway

Research Advisor, Consumer product, consumer behavior, Amway

Advertising

International Marketing Services Manager - consumer/B2B marketing -

Brunswick

Manager in-house advertising agency - retail

Product management - Amway North America

Product manager

Senior product manager

Senior Business Line Manager

Brand Management - Amway

Brand Manager/ Brand Development

Senior Brand Manager - Business Opportunity Marketing

Education

BS Business Admin

MBA

Tuck School of Business, Dartmouth College - Strategic Brand Strategy

Telmar Media School - Chicago

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