Sales Service

ROGER SLAYTON

*** ****** ***** ( Wexford, Pennsylvania 15090

724-***-**** (h) 412-***-**** (c) ( ********@************.***

SENIOR-LEVEL MANAGEMENT: Vice President, Client Strategy & eBusiness

Development

Lead client engagements for new business development, product/service

planning, and program implementation.

Applies a systematic approach to the development of new product and service

strategies.

Builds alignment between cross-functional teams to achieve high quality

deliverables.

Interpret market trends to anticipate and strategize new product

positioning within client business model.

Areas of expertise include:

Strategic Planning Marketing Technology Market Growth

Marketing Strategies Product/Service Delivery Market Analysis

Business Strategy Product Development Relationship

Management

Contract Negotiation Strategic Alliance Value Definition

Partnerships

Strategic Sourcing Cross-Functional Teams Product Positioning

ROI Analysis Technology Acquisition Brand Awareness

PROFESSIONAL EXPERIENCE

ELLIANCE, INC. ( Pittsburgh, Pennsylvania ( 2000-Present

Interactive marketing firm helping clients grow market share and build

brand awareness through web-based marketing and conversion strategies.

Vice President, Client Strategy & eBusiness: Qualify and drive new business

opportunities. Develop product solutions for new business acquisition and

lower cost of business. Engage with C-Level managers to determine business

objectives, assess needs, and define custom engineered solutions. Conduct

opportunity cost and ROI analysis that demonstrates value of services

provided. Regularly monitor and develop industry domain knowledge to build

client trust.

. Developed new business relationship with Texas University resulting in

multi-year long term contracts exceeding $2 million in revenue.

. Manage multi-year multi-phase relationship with Internationally

recognized leader of early childhood learning programs and media.

. Project managed multiple ebusiness engagements, including an ecommerce

website that achieved 25% online sales growth the first year, a web-

based order/replenishment system that increased online channel from 7%

to 25% of sales, and a website redesign that secured a multimillion-

dollar contract.

. Developed an ebusiness technology plan for a $220 million steel-industry

manufacturer with substantial projected savings from more efficient

delivery of information to plant foreman and production quality

improvements from delivery of technical information to machine operators

and fabricators.

. Conceptualized, managed design, and launched industry-first sports-

training video for Athletic Training Network (ATN) featuring top

professional and collegiate instructors and delivered via the web to 3

public school districts in Pennsylvania, impacting more than 7,000 youth

during first-year rollout.

. Key contributor to senior management team that led company to

recognition as 2006 "Top 50 Growth Companies" in the region and 2007

"Best Places to Work."

ROGER SLAYTON ( Page 2 ( ********@********.***

LENDER'S SERVICE, INC. ( Pittsburgh, Pennsylvania ( 1993-2000

A 600-person operating unit of Merrill Lynch that provides information and

vendor management services to national and large regional mortgage

originators.

Chief Information Officer (1998-2000): Provided executive-level leadership

for entire technical function, including e-services marketing strategy, e-

commerce, application development, Internet/intranet, and technology

projects. Member of the executive committee that regularly reviewed

business metrics and strategic initiatives for alignment with short- and

long-term objectives. Simultaneously assisted sales team in presenting e-

services to key clients by creating presentations and talking points that

defined value. Managed 60 direct reports supporting 600 employees.

. Secured $50 million first-year revenue opportunities by implementing the

industry's first-ever multi-model automated collateral valuation system.

. Spearheaded development of the company's first web-based service

request/pipeline tracking system (WebConex) that saved $5 million

annually.

. Led major technical initiatives such as conversion of Oracle relational

database, implementation of Oracle Financial applications, and complete

Y2K system conversion of Cobol-based applications.

. Led implementation of new bundled product / multi-product service with

eLoans.

Senior Vice President, Product Development & Strategic Initiatives (1996-

1998): Member of the senior operating committee overseeing all aspects of

product development and large-scale technology-based initiatives. Focused

on identifying, developing, and negotiating third-party product alliances,

Electronic Data Interchanges (EDI) trading partnerships, and new service

acquisition. Presented service capabilities and partnership opportunities

to national mortgage lenders, mortgage market makers (Fannie Mae and

Freddie Mac), and residential mortgage transaction service bureaus.

. Directed design and marketing strategy for the company's first website,

enhancing brand recognition, generating additional sales leads, and

establishing the company as a progressive firm capable of supporting the

largest mortgage lending institutions in the country.

. Slashed $50,000 from operating expenses with the implementation of a

sales force automation system.

. Established and negotiated agreements for venture partnerships that

expanded service capabilities and increased market share by an estimated

10% to maintain market leadership position.

Vice President, Marketing Technology (1993-1996): Directed marketing and

development efforts for the EDI and electronic communications products,

providing product education and value propositions that secured major

client accounts. Delivered marketing presentations to potential and

existing clients based on addressed business needs. Created functional

requirements for implementing EDI standards. Presented capabilities at

major trade shows and conferences as well as to company representatives to

prepare them for sales opportunities.

. Established strategic alliances with industry leaders such as Freddie

Mac, Fannie Mae, and ALLTEL Mortgage Services by developing marketing

plans that promoted awareness of advanced data integration solutions.

Prior work experience available upon request

ADDITIONAL PROFESSIONAL EXPERIENCE

PITTSBURGH GLASS CENTER ( Board Secretary / Executive Committee (2006 -

Present)

Serve on board of directors and executive planning committee for local arts

organization, providing leadership and strategies to help turn around

struggling organization from 22% earned income to 62% earned income in less

than 3 years.

EDUCATION

Bachelor of Arts in Psychology

Bowdoin College ( Brunswick, Maine

PROFESSIONAL DEVELOPMENT

Certified Total Quality Management ~ Certified Business & Financial

Planning ~ Negotiation Skills

Certified Strategic Planning & Development ~ Communication & Presentation

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