Sales Manager
Resume:
Kelli burdick Lee!
SCOTTSDALE AZ 85262
P. 602-***-**** . abhucc@r.postjobfree.com .
A SALES/ MARKETING SPECIALIST WITH 9 YEARS EXPERIENCE IN THE SALES INDUSTRY
INCLUDING GENERAL AND URBAN MARKETS, ON AND OFF PREMISE. MAJOR STRENGTHS
INCLUDE BRAND LAUNCHES, EXECUTING SALES OBJECTIVES, BRAND PLANNING,
FORECASTING, PROBLEM SOLVING AND THE DEVELOPMENT AND IMPLEMENTATION OF COST
CONTROL MEASURES. EXPERTISE INCLUDES DEVELOPING LONG-TERM RELATIONSHIPS
WITH CUSTOMERS AND WHOLESALERS, PUBLIC SPEAKING, AND IMPLEMENTING VIABLE,
CREATIVE, AND PROFITABLE SOLUTIONS TO EVER-CHANGING MARKET CONDITIONS.
experience
KINDRED SPIRITS USA AUGUST 2009-
MAY 2010
Xante/ Cheery Heering Brand Specialist
. Conducts spirits tastings and bartender staff trainings and educational
seminars.
. Develops new business and maintain existing relationships at the
Distributor and Trade buyer level
. Maintains and analyzes market data regarding brand performance and
prepares reports for support team and senior management, as appropriate.
. Creates custom marketing programs to reach various consumer demographics
Snow Queen Vodka January 2008- July 2009
Western Regional Director (Out of
Business)
Managed wholesalers in California, Nevada, New Mexico, Arizona, Colorado
Developed and set all pricing, incentives, and combos for wholesalers
within territory
. Maintained all ongoing programming and partnerships at account level
. Worked with distributor to attain all target numbers and goals through
the fiscal years
. Implemented effective cost control measures during economic downturn
. Made several headquarter calls including Bevmo, Mastro's, RA,
Albertson's, AJ's Bahsas
Oyster Bay Wines August 2006-March 2007
Southwest Account Sales Manager (Eliminated
Territory)
. Responsible for servicing all liquor licenses in on and off premise trade
channels in Arizona and Nevada
. Managed multiple distributor relationships achieving depletion goals and
purchase orders
. Increased Arizona case sales 500%
. Executed numerous wine events, dinners, tastings, staff trainings,
distributor training sessions and sales blitzes
. Responsible for developing and implementing distributor and staff
incentives within markets
Kelli burdick Lee PAGE 2
RELAY SPONSORSHIP AND EVENT MARKETING
JUNE 2005-MARCH 2006
Allied Domecq 1st Choice Marketing Representative - On-Premise
(Company Sold)
. Managed 100 On-Premise accounts in the state of Arizona
. Built long term mutually beneficial relationships with assigned customers
that are leveraged to build distribution, drink menu presence, training
programs and brand promotions
. Reviewed upcoming programs distributed quarterly by corporate marketing
departments and report changes and POS requirements to ensure success for
each brand
. Implemented promotions with distributor representatives to increase the
sale of products within local and national establishments
Allied Domecq 1st Choice Marketing Representative - Off-Premise
(Program designed to increase the sales of East Coast markets to obtain
annual depletions from 11-05 to 12-05)
. Provided insight to the Off-premise channel
. Followed protocol of a planned sales call while working in the market
. Built customer relationships to leverage the increase of store displays
and case depletions of our targeted brands
. Surveyed for sales opportunities and made presentations when needed
. Developed long and short term objectives for accounts
. Sold promotional campaigns to increase brand awareness and educate the
customer
Team Enterprises U.S.A.
August 2004 - May 2005
Miller Strategic Marketing Team Phoenix
. Accountable for the execution of all Marketing and Trade initiatives in
the On-Premise channel within the assigned market area
. Developed Miller Brand Products in Scottsdale obtaining double digit
growth monthly
. Utilized ongoing systems to plan, track, monitor and develop action plans
to achieve monthly/annual targets with distributor for the On-Premise
channel & sub channels
. Reviewed monthly goals and objectives with regional managers
. Promotional Team placed 7th in the nation under my supervision
Hpnotiq Liqueur
March 2003 - August 2004
Brand Ambassador for Arizona
. Received statewide recognition by THE ARIZONA REPUBLIC for "Biggest New
Drink of 2003" Hpnotiq Liquor
. Created brand awareness using creative and aggressive marketing
techniques
. Trained entire Arizona market on background of product and how to sell
and create innovative drinks
. Handled all decisions on events for Hpnotiq
. Purchased and traded advertising for all mediums
EDUCATION AND ASSOCIATIONS
Arizona State University - Graduation May 2001 Bachelor of
Interdisciplinary Studies, Business and Communications emphasis
Member of American Advertising Federation and Ad 2 Phoenix
Kelli Burdick Lee!
Professional Reference List:
Dennis Keer: 480-***-**** Heaven Hill
Southwestern Regional Manager
Relationship: 8 years
Martin Kuta: 312-***-**** Russian
Standard Vodka
Relationship: 3 years
Jillian Constantino: 602-***-**** Pepsi
Company ON-PREMISE Sales Representative
Relationship: 7 years
Bruce Smith: 480-***-**** Arizona
State Manager Beam Global
Relationship: 5 years
Kimberly Michele: 702-***-**** Director of
Marketing and Brand Development
Relationship: 11 years
Sheldon Alexander: 925-***-**** General
Manager Young's Market Company Arizona
Relationship: 3 years
Bob Suffredini 954-***-**** Owner VS Imports
Relationship: 1year
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