Brian S. Lenz
***** ********* *****, ******* ****, MN 55013
brianlenz1@gmail
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Qualifications
Dedicated results oriented professional with 20 years of success in sales, marketing, business and
financial management. Accomplished expert in developing new business, growing customer
bases, and in introducing new products and services to clients. Proven leader with success in
recruiting, training and coordinating business functions. Motivated, creative and focused
executive that is extremely organized and efficient.
Professional Experience
National Sales Manager, Direct Exteriors Incorporated (2009-2010)
• Initiated and supervised company reorganization of the product offering from disjointed
to specialized, employing economies of scale and simplifying technical knowledge
requirements.
• Streamlined the sale process by eliminating non vital sales activities from the daily sales
requirements.
• Developed a more efficient and effect sales force by creating small teams, which
promoted healthy competition and the utilization of knowledgeable members within the
team.
• Recruited, directed, trained and advised all sales persons and functions.
• Designed creative and geographic specific marketing pieces, applying branding strategies
which included radio ads, ostentatious color schemes for flyers/mailers, strident vehicle
logos, and poignant direct marketing campaigns.
• Fostered and strengthened relationships with suppliers, sub contractors and other business
partners through loyal and comprehensive exchange of information.
• Formulated a market assessment worksheet to evaluate the most profitable markets in
which to work, including competition assessment, supplier logistics, market specific
regulations and gross profit forecasts.
Accomplishments
• Increased revenue by $900,000 (5,800,000 to 6,700,000 per annum).
• Increased the number of units completed by 120% (327 to 721 per annum).
• Increased the sales force three fold.
Account Executive/Area Sales Management, Paragon Home Lending (1996-2007)
• Created new territories through an aggressive in-the-field presence, comprehensive
product offering and attention to superior customer service.
• Developed and supported cooperative relationships with customers and business partners
by initiating expeditious follow up and consultation.
• Arranged and facilitated the origination of complex financial transactions.
• Analyzed credit, collateral and financial data of applicants to determine the best products
or solutions required to execute the desired outcomes.
• Attained leadership position through motivated, skillful and consistent efforts.
• Established a multi-product line sales approach which increased efficiency and reduced
overlapping sales coverage.
• Advised, motivated and trained sales representatives on sales techniques, relationship
building and information reconciliation.
Accomplishments
• Produced $100,000,000 in mortgage notes annually.
• Presided over the production of 55% of company revenue ($250,000,000 -550,000,000
per annum) by managing sales and support staff in 3 regional branch offices.
• Developed a new market from scratch into a multi-million dollar territory.
Account Executive, American Sterling Bank (2008)
Sales Associate/Branch Manager, Transamerica Financial (1992-1996)
University of Wisconsin-Whitewater, Whitewater WI
Bachelor of Business Administration