Marketing Manager

Dan Kimack *** Morel St. Albans, MO ***** 314-***-**** abhua9@r.postjobfree.com

February 15, 2011

To Whom It May Concern,

I am writing in response to the recommendation of a local recruiter regarding a PR Associate Director

position and believe my horizontal and award-winning skill set as a marketing communications

professional qualifies me as a candidate. I want to thank you in advance for considering the experience,

leadership, and intangibles that I can bring to the job, the company, its employees, its clients, and its

shareholders.

With diverse and proven experience in marketing, corporate branding/rebranding, public relations, product

launching, research, new business development, top-tier media relations, crisis communications,

executive speechwriting, community and government affairs, investor relations, membership recruitment,

fundraising, grassroots campaigns, online and adaptive marketing, and employee communications, I've

developed and implemented strategic and creative marketing and communications programs that have

moved the needle, engaged audiences, built and reinvigorated brands, launched products and services,

formed key partnerships with stakeholders at all levels, and produced strong ROI.

As acknowledgement of my work I have been fortunate to be awarded the Silver Anvil (3), Bronze Anvil

(2), Silver Anvil Award of Commendation (2), Gold Sabre (2), Gold Sabre Finalist (1), Silver Sabre (1), and

PR Week Finalist honors for marketing, communications, branding, and Web site and digital efforts on

behalf of clients such as the St. Louis Regional Chamber and Growth Association, Stifel Nicolaus, AT&T,

Enterprise Rent-A-Car, Simmons Law Firm, Rawlings, Papa John's, and others.

My approach to marketing and communications is to help companies deliver the right messages at the

right times to the right audiences through appropriate traditional and non-traditional media channels; in

short, through the mediums they trust most, including print and electronic media, direct mail, word of

mouth, grassroots, online, and more. My resume highlights my work experience. However, I believe a

one-on-one conversation will best help you understand my key qualifications, work ethic, and drive to

succeed.

Again, thank you for your consideration. I look forward to speaking with you soon.

Sincerely,

Dan Kimack

Daniel A. Kimack

680 Morel Ct. St. Albans, MO 63073 Mobile: 314-***-**** abhua9@r.postjobfree.com

KEY QUALIFICATIONS: Horizontal skill set and expertise includes award-winning marketing, writing,

stakeholder communications, branding, and media relations; innovative multimedia communications;

proven traditional, social, and emerging media and grassroots marketing; high-level media training,

impactful reputation management, actionable employee and vendor communication; high-profile

product and service launches; adept crisis communications; insightful investor relations, including

M&As; large-scale market entries, grand openings, and national tradeshows; and, creative Web site

design and content management.

SKILL SET: Passionate, dynamic, and entrepreneurial marketing professional, seasoned

communicator, strategic and creative thinker, motivational team leader, experienced in several

industries, strong financial manager, new business generator, expert negotiator, detail- and deadline-

oriented, exceeds expectations.

EXPERIENCE

iNCLINE Communications, Principal January, 2010-Present

• Identify and develop new business opportunities as well as foster existing client relationships

• Provide digital, social, and traditional marketing and communications counsel to large and small

marketing and PR agencies and clients, including Mozaic Group, GraMATR, American Enterprise

Group, TEK Packaging, Enloe Aluminum, Country Club of St. Albans, 901 Tequila, Precision

Irrigation, others

• Manage and mentor team of freelance social and media relations professionals, art directors,

Web developers, and others to achieve marketing and communications goals, deliver excellent

ROI, and exceed overall client expectations

• Complete difficult projects on tight schedule and budgets

• Conduct research and provide creative and strategic planning, implementation, analysis, and measurement

• Focus on adaptive marketing and communications solutions to solve complex challenges

FLEISHMAN-HILLARD INC., Vice President, Marketing Communications 2005 to 2010

• Provide B2B and B2C marketing, branding, media relations, social and emerging media counsel,

corporate reputation expertise, crisis management experience, employee communications

strategy, and word of mouth, innovation, and online/digital expertise to a variety of clients,

including: AT&T, VISA, GM/Chevrolet, Enterprise Rent-A-Car, Papa John’s, National Collegiate

Athletic Association, St. Louis Regional Chamber and Growth Association, Rawlings, Stifel

Nicolaus, The Masters and Augusta National, U.S. Soccer, Boy Scouts of America, HOK, Save-A-

Lot, Simmons Law Firm, Mitsubishi Motors of North America, Amphibian Ark, Lindenwood

University, Missouri Athletic Club, others

• Serve as coach/mentor on firm’s global Writing, Innovation, Media, and New Business councils

• Lead new business efforts, supervise account staff, manage budgets, negotiate contracts

• Direct highly successful, top-tier, national marketing and media outreach campaigns

• Manage award-winning marketing, branding, social and emerging media, digital and OEO, Web

site development, and multi-media campaigns

• Write presentations, proposals, position papers, press kits and releases, and marketing collateral

• Manage team members at various levels, participate in evaluation and hiring

SAVE-A-LOT, LTD., Spokesperson, Manager of Corporate Communications 2000 to 2005

• Direct all external and employee communications and marketing efforts through several vehicles,

including Web site/intranet, videos, executive speeches, presentations, national media relations, etc.

• Media spokesperson for 1,250-plus store, $5-plus billion grocery

• Win local, regional, and national media placements

• Develop and communicate key stakeholder messaging, including marketing and rebranding initiatives

• Create successful crisis communication strategies (food-borne illness, labor, violence, etc.)

• Implement proactive government/community/employee affairs programs

• Direct Web site design and content management, concept to completion

• Manage company’s philanthropic efforts

• Lead staff of communications specialists, in-house and freelance designers, outside agencies

• Plan and execute trade shows, annual retailer meetings, and store grand opening events

STIFEL NICOLAUS & COMPANY, INCORPORATED, Corporate Writer 1996 to 2004

• Develop and implement creative marketing and public relations campaigns and employee

communications strategies for leading regional investment banking and brokerage firm

• Craft insightful speeches and effective communications for Chairman, CEO, firm officers

• Win local and national media placement for press releases, industry features

• Direct all aspects of annual meetings and investor conferences

• Research and write compelling product development, marketing collateral, and sales literature

• Write internal, employee, and external publications and communications, including: annual reports,

market and research articles, brochures, employee communications, etc.

• Direct graphic design for Web site, advertisements, newsletters, etc.

MISSOURI ATHLETIC CLUB, Director, Communications and Advertising 1991 to 1996

• Direct local and national marketing and public relations efforts for MAC philanthropic and sports

events, including the Budweiser/adidas National Collegiate Soccer Player of the Year Awards

• Secure top-tier national sponsorships

• Promote all MAC events, ranging from national art show to celebrity and charity banquets

• Manage six-person communications and magazine staff

• Write, edit, and design all external and employee communications

• Serve as editor-in-chief of monthly member magazine, the Cherry Diamond

• Solely increase magazine advertising revenue by 40% per annum

SPORTS REPORTER 1986 to 1991

Associated Press/United Press International

• Beat writer covering St. Louis Cardinals baseball, St. Louis Blues hockey, and St. Louis collegiate

sports

• File game and feature stories under strict national deadlines

• Establish strong working relationships with athletes, coaches, and league and team management

St. Louis Post-Dispatch (freelance)

• Collegiate and prep writer covering a variety of sports, issues

St. Louis Sun (freelance; newspaper defunct)

• Collegiate and prep writer covering a variety of sports, issues

Suburban Journals (freelance)

• Senior writer covering professional, collegiate, and prep sports for several local newspapers

MARITZ, Travel Writer – (College Internship then Full-Time) 1984 to 1986

• Research and write incentive travel collateral for direct sales force and clients

• Write, edit, and design destination brochures, itineraries, other communications

EDUCATION: University of Missouri at St. Louis, Bachelor of Arts Degree (English), Minor in Journalism,

University of Missouri Writing Certificate, Dean’s List, Editor-in-Chief of College Newspaper

ACTIVITIES: Public Relations Society of America, Chambers of Commerce, United Way St. Louis Kickoff

Campaign Committee, Regional Commerce and Growth Association, Membership/Ambassador/USGA

Committees at St. Albans Country Club

AWARDS: Silver Anvil (3), Bronze Anvil (2), Anvil Award of Commendation (2), Gold Sabre (3), Gold Sabre

Finalist (1), Silver Sabre (1), PR Week Finalist (1), Missouri Sportswriters Awards: First Place (3), Second

Place (2), Honorable Mention (2)

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