Christie Mallett

**** **. **. *** ● Vincent, Ohio 45784 ● abhu7y@r.postjobfree.com ● 740- 445- 5011

Accomplished Marketing and Public Relations

Executive

I am grateful for the numerous opportunities in the past several years, providing me with

immense professional growth and development. For example, becoming well-versed in the

importance of “Grassroots marketing,” in turn I developed, implemented and executed

numerous promotional and advertising campaigns, for the largest franchisee of Panera Bread in

U.S., resulting in record sales. I possess innovative holistic visions and a goal- oriented

personality and my “life” success is driven by my Christian faith.

“Reason is the natural order of truth; but imagination is the

organ of meaning.” C. S. Lewis

Areas of Expertise

●Media Relations (Ohio, WV and KY) ●Philanthropy- nationwide Non-profit Foundations(Children’s

●Corporate Presentations Miracle Network, Susan G. Komen)

●Strategic Partnerships ●Leadership, Innovation and Passion

●Speeches/Interviews ●ROI and Budget Analysis

●Internal Communications ● Semantic Scaling, MDS and Conjoint Analysis

●Crisis Communications ● Pre and Post Event Marketing

●Market Launches ●Results- Driven Multi-Product Resource Allocation

● Extensive knowledge in statistical processes

Recent Position: Director of Marketing/Public Relations

Panera Bread/Covelli Enterprises

Developed, Implemented and Executed the Social Media Plan for Panera Bread.

Networked and lobbied at local and state government levels

Education: 6/05-5/08 West Virginia University Parkersburg: Parkersburg, West Virginia

-ADN(RN)

9/96-6/99 Washington State Community College: Marietta, Ohio

-Middle School Education/Physics

References Available Upon Request

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