Sales Marketing

DAVID W. SIDES

*** ****** **** . ******, ***** Carolina 29520

cell: 843-***-**** . home: 843-***-****

*****@*******************.***

- PROFESSIONAL EXPERIENCE -

TrueBlue Advertising Cheraw, South

Carolina

Founding Partner and Director of Advertising

July 2006 - Present

. Developed Cheraw.com, one of South Carolina's top municipal websites,

effectively providing local government information to residents and

showcasing the town's amenities to visitors and potential industry

. Write and edit copy for a diverse client base, comprised of websites,

news releases, magazine articles, marketing materials, newspaper and

magazine ads, radio commercials, and tour scripts

. Initiated and launched three new divisions of TrueBlue Advertising,

including the online magazine DiscoverCheraw.com, BluePrint, a print-

brokering service, and BlueStreak, a cell phone tour service

. Devised comprehensive marketing strategy for the Town of Cheraw,

managing focus groups, leading round table discussions, producing 23 short-

range, mid-range, and long-range goals, successfully attracting additional

visitors and enticing potential new residents to visit the area

. Established a total marketing plan for the South Carolina Jazz Festival,

including logo design, brand development, website creation, and an

extensive advertising campaign, resulting in the festival's attendance

dramatically increasing over the past three years, attracting visitors

from the entire East Coast

. Create local, regional, and state advertising campaigns for

municipalities, healthcare, retail, non-profits, and industry,

communicating distinct marketing concepts to target audiences

. Produced corporate brands for three municipalities, four retailers, two

hospitality groups, two healthcare organizations, and two non-profits,

creating a competitive marketplace advantage

B.C. Moore & Sons, Inc. Cheraw, South

Carolina

Director of Advertising January

1999 - April 2006

. Managed the daily operation of Moore's multi-million dollar advertising

program for 80 retail locations in five southeastern states, greatly

enhancing the company's overall brand and improving store sales under my

leadership

. Supervised 10-member staff and administered direction for budgeting,

scheduling, in-store signage, printing, and media distribution, including

development of 15 annual time-sensitive circulars

. Presented advertising campaign strategies to management at corporate

meetings and developed and taught managerial advertising seminars

Assistant Director of Advertising October 1985 -

January 1999

. Collaborated with four graphic designers in the concept, layout, and

development of more than 20 annual advertising campaigns producing record-

breaking sales within several territories

. Integrated television in the company's advertising strategy, creating

scripts and producing commercials for distribution in five southeastern

states, a first in Moore's 60-year history

. Wrote news releases, company photographer, produced and edited corporate

newsletter

Continued on page

2

page 2

DAVID W. SIDES

104 Englis Lane . Cheraw, South Carolina 29520

cell: 843-***-**** . home: 843-***-****

*****@*******************.***

. PROFESSIONAL EXPERIENCE -

Chesterfield County Schools Chesterfield,

South Carolina

Public Information Officer August 1979 -

October 1985

. Organized district's first Office of Public Information, increasing

positive interest and attention of the district's 16 area schools by

serving as communications liaison between the administrative offices and

the students, parents, staff, and community

. Produced and disseminated news releases to media, handling all media

inquiries

. Composed multitude of publications, from concept and design to printing

and distribution

The Marion Star Marion,

South Carolina

Associate Editor November 1978 - August

1979

. Reported all segments of local news, including government, education,

and crime

. Wrote engaging human-interest column, divulging the intriguing tales of

local citizens

. Staff photographer, covering all aspects of area news and items of

interest

. EDUCATION -

University of South Carolina

Columbia, South Carolina

School of Journalism & Mass Communications August 1974 -

May 1978

. Bachelor of Arts in Broadcast Journalism

. HONORS -

. First place recipient of SC Press Association 2010 Palmy Award, "Best

Agency Created Ad"

. Received statewide recognition for the development of Cheraw.com and

SCJazzFestival.com

. Recipient of the SC Press Association School Bell Award for coverage of

school district news

- PROFESSIONAL & COMMUNITY AFFILIATIONS -

. Cheraw First Baptist Church Deacon Board, past chairman

. Cheraw Rotary Club Board

. Town of Cheraw's Accommodations Committee

. Cheraw Merchant's Association Board

. Cheraw Arts Commission Board

. Tri-County Mental Health Board

Contact this candidate