Sales Marketing

Katie Kinney

**** ******* ****** ***** ( Seattle, WA 98133 ( T: 425-***-****

http://katiekinneyportfolio.blogspot.com/ ( abhtif@r.postjobfree.com

Copywriter

Creative copywriter with experience writing for various mediums. Clients

have ranged from small, local companies to international businesses. Highly

adept at deciphering brand voice and tailoring it to rivet the intended

audience.

Core Competencies: Industry Experience: Key Skills:

Digital Media Concept Generation

Print Media Fashion & Beauty Research Skills

E-Commerce Consumer Products Expeditious Writing

Website Content Travel Multi-Tasking

Social Media Restaurants Editing,

Blogging Financial Proofreading, and

Agency & In-House Education Self-Editing

Non Profit Collaboration

Professional Experience

KATIE KINNEY COPYWRITER

Freelance Writer (2008-Present)

Create written content for advertising, online, and marketing materials for

a B2B, B2C, and non-profit businesses in a range of industries - examples

below.

Nordstrom: Retail Wrote and published a high volume of descriptions and

Fashion E-commerce selling benefits for products sold at Nordstrom

Online. Assisted in writing email blasts and landing

pages. Categories included Fashion Denim, Women's

Shoes, and Young Women's Separates.

Seattle Bride: Wrote fashion editorial content copy, articles, web

Editorial Fashion & content, and blog posts for Seattle Bride magazine as

Journalism an editorial assistant. Conducted interviews,

research, and fact-checking.

Seattle Children's Interviewed key figures and visited physical site to

Theatre: Website get a feel for Seattle Children's Theatre. Refined

the "voice" for the intended audience.

Destination Concepted and wrote copy for radio and television

Studios: commercials, working closely with graphic designers,

Television, Radio, videographers, and the Creative Director. Worked on

& Online multi-media online/print/radio campaigns for Leaf

Advertising Filter, Penguin Windows, Sono Bello and First

Security Bank.

SALON SERVICES & SUPPLIES

Copywriter (2009-2010)

Managed and authored all corporate communications. Researched and created

blog articles; maintained and grew social media presence; wrote copy for e-

commerce, print catalogs, direct mail, and sell sheets.

Website Revamp Planned and implemented complete overhaul of website

content. Rewrote copy to improve keyword content and

E-Commerce placement for search engine optimization. Improved

page rank.

Developed product copy as new product lines were

introduced.

Social Media Maximized web traffic through development and

cross-posting of highly effective copy, resulting in

200% increase in blog readership, 25%+ open rate of

e-newsletters, and 50% Facebook fan increase.

GOLDEN LASSO AGENCY

Copywriter (2006-2008)

Served as lead, in-house copywriter for high-profile clients in the

hospitality and food/beverage industries. Maintained strict compliance with

brand requirements, including style guides and complex copywriting

standards. Handled multiple projects. Wrote creative briefs. Maintained

high level of customer satisfaction. Oversaw work of freelance copywriters,

ensuring compliance with styles and standards.

Copywriting Wrote copy for locally and internationally-recognized

clients, including Holland America Line, Elliott's

Oyster House, and Union Square Grill. Worked directly

with graphic designers and Creative Director to

developed cruise digests and B2B/B2C direct mail

collateral.

Copyediting Oversaw work of freelance copywriters, ensuring

compliance with styles and standards. Edited copy and

advised external copywriters to keep them on-message.

FOOD SERVICES OF AMERICA

Marketing Coordinator (2004-2006)

Developed and implemented product copy into sales data sheets. Researched

trends to ensure copy included current marketing language and achieved

desired results. Reviewed copy of other writers for style and grammar using

proper proofreading and editing techniques. Provided daily support to

marketing managers and created management reports that included industry

trends and opportunities.

Trend Analysis & Analyzed market trends and developed reports used by

Copywriting strategist in making purchasing decisions. Updated

sales sheets to ensure consultants remained aware of

new and current product availability.

CONTINENTAL MILLS

Traffic Coordinator (2003-2004)

Managed art schedule for development and updates related to national brand

consumer packaging. Managed the flow of project artwork and proofs to

appropriate parties. Proofread and edited final layouts prior to package

printing/production.

Proofreading & Identified and corrected several major copy errors

Editing that saved company thousands of dollars in printing

expenses.

Education

UNIVERSITY OF WASHINGTON - Seattle, WA

Bachelor of Arts in Business Administration with Marketing Concentration

SCHOOL OF VISUAL CONCEPTS

Copywriting / Marketing / Project Management

Technology Skills

Microsoft Office Suite / Adobe Acrobat / Adobe Photoshop / Adobe In-Design

/

Basic HTML / Mac / PC

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