Sales Manager
Resume:
Kim M. Mercier
***** ********** *****, ******** ****, Texas. 77459
Phone: 281-***-**** E Mail: kmcb1964@msn.comkmcb1964@abht9n@r.postjobfree.com
I am a skilled media professional with over twenty years of experience in media
sales, media buying/planning, sales promotion and event planning.
Experience
National Sales Manager, Univision Radio Houston May 1997 – June 2010
Responsible for 18M in national spot sales for cluster of six Spanish Language radio stations in Houston and 2M in
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national spot sales for cluster of three Spanish Language radio stations in McAllen. Prior to McAllen cluster, was also
responsible for national sales for five station cluster in San Antonio.
Consistently ranked #1 in national sales (KLTN FM) for the Houston market.
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Serviced key agencies and accounts in New York, Chicago, Los Angeles, Dallas and Miami with a focus on maintaining,
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growing and strengthening client relationships.
Negotiated annual and quarterly advertising commitments, multi tiered marketing campaigns and spot radio business
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with national advertising agencies and their clients.
Presentation and sale of Spanish language broadcasts of Astros, Texans and Mexican soccer leagues to key national
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agencies and clients.
Designed national media kit for Houston cluster, national sales presentations, marketing presentations and multi media
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packages for presentation to national agencies and their clients.
Oversaw staff of fifteen national account executives in eight Univision National Sales regional offices.
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Responsible for budgeting, sales projections and sales analysis for Houston and McAllen national spot sales.
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Responsible for national integrated sales (television, internet/social media and radio) to national agencies and their
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clients.
Created and implemented media campaigns and special events for national clients on a local level.
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Responsible for the management of political spot sales (local and national) for the Houston cluster.
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National Marketing Director, Black Dog Productions Feb 1996 May 1997
Responsible for sale of a syndicated television home improvement program to utility companies and associated industries
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on a national level. Negotiated media campaigns with radio, television and print media.
National Account Executive, KKBQ Radio, Houston May 1992 Feb 1996
Responsible 8M in national spot sales for KKBQ Radio, Houston. Serviced key national agencies and accounts, designed
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and created station media kit and station sales pieces for presentation to national and local clients.
Senior Media Buyer/Planner Black, Gillock & Langberg, Houston Jan 1990 May 1992
Responsible for media buying (radio/tv) and media planning (radio/tv) on national and local accounts.
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Education
BFA Mass Communications, Sam Houston State University December 1986
MLA in Communications, University of St. Thomas In Progress
Awards
Mac Tichnor “Mac” Awards – National Sales Manager of the Year – 2001
AWART Star Award – Houston National Sales Manager of the Year 2002
Skills
Negotiation/Sales skills
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Media Buying/Planning for both television & radio.
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Digital media and social media experience
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Sales proposal writing, technical writing
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Strong Presentation skills (oral and written)
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Event and promotion planning
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Research analysis skills, marketing analysis skills, budgeting and forecasting.
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Contact this candidate