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Marketing Sales

Location:
New York, New York, 10014, United States
Posted:
March 01, 2011

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******* ********

New York, NY *****

***********@*****.***

415 *** ****

Qualification Summary: Senior Marketing Leader

. Extensive experience in marketing, communications, business analytics,

sales enablement, partner relationship management, event planning &

execution

. Proven professional who consistently delivers strong business results

in a challenging, matrixed environment.

. Expert knowledge of marketing promotion practices with a special focus

on Digital Marketing including SEM/SEO and Social Media.

. Adept at driving global brand strategy, enablement and generating

innovative cost savings solutions.

. Strong market research, analytical and staff management skills.

. Excellent written and verbal communication skills; organized, hands on,

high energy, and assertive.

Professional Experience:

IBM Software Group New York, NY Aug

2007 - Apr 2010

Marketing Leader, Global Demand Programs - Marketing expert focused on

utilizing all aspects of the marketing portfolio and business analytics to

drive website traffic and qualified leads into a sales pipeline. Set

strategic and tactical direction for marketing campaigns for SWG Global

Demand programs to drive Sales pipeline. Collaborated with sales, product

and brand teams on website content, offers, messaging, strategic roadmaps

and navigation optimization. Created training workshops to educate and

enable global marketing teams on marketing best practices. Managed Agency

(Ogilvy & Mather) and media vendor relationships.

. Digital marketing expertise include: advertising, content syndication,

SEM/SEO, eMail nurture, social media, events, web metrics and

analytics

. Responsible for communicating monthly marketing scorecard analysis

updates: reporting on insights and recommending actionable activity to

optimize results

. 2009 Web Results include 15K validated leads and $500M in validated

lead revenue

. Led semi-annual marketing workshops with Demand programs teams to

optimize digital marketing planning and tactic allocation. Recognized

with awards for my efforts.

IBM Software Group San Francisco, CA

Mar 2001 - Aug 2007

Manager, Customer Acquisition - ISV and Developer Relations (IDR)

Managed a team of 12 Marketing Professionals (Advertising, Social Media,

eMail Nurture, PR/AR, SEO, Messaging/Offers, Marketing Collateral, Events,

PR/AR, Metrics and Analytics) - focused on driving the entire marketing

ecosystem to reach developers, nurture them to action, and drive revenue.

Set strategic, tactical direction and closed-loop analytics to all aspects

of driving awareness and market acquisition for developer Works marketing.

Responsible for marketing newsletter and dashboard updates. Managed agency

(Ogilvy), Vendor/Media Partner relationships and campaigns including

statement of work definition, creatives, offer messaging & contract

deliverable validation and analytics.

. Delivered over 115% for traffic, registration and pipeline revenue

goals for 2007, and responsible for planning and implementing $10M

budget.

. Campaigns drove program membership to over 6M registered users in 7

years

. Collaborated with Brand and Sales teams to drive $150M in revenue in

2007.

. Responsible for driving the sponsorship of over $30M in marketing

program budget

. Developed a paid content syndication program, recognized as a best

practice, advertising campaign drove (10X improvement on Cost per lead

Rates)

. Recognized with multiple awards

IBM PartnerWorld for Developers San Francisco, CA

Program Manager, IBM Partner Channel Marketing Mar

1998 - Mar 2001

Focused on WW Marketing, Strategy and Operations. Responsible for managing

WW budget and for developing and enabling global partner marketing

campaigns including advertising, direct marketing, eMail Nurture, grass

roots, marketing collateral and events. Created and delivered marketing

newsletters and scorecard updates.

. Developed and implemented the plan to scale the Innovation Center

model from 2 North American Centers to 17 WW Centers

. Responsible for driving over $50M in sponsorship for Resources

(Hardware, Headcount and Equipment)

. Managed a $20M Marketing Budget and drove over $200M Validated Lead

Revenue

. Recognized with multiple awards

Lead Marketing Manager, IBM Partner Channel Marketing Oct 1995 -

Mar 1998

Focused on nurturing an ecosystem of applications for IBM products and

platforms within the IBM Partner community for ISVs. Recruited and Managed

Business Partner relationships to drive sales pipeline. Created and

executed marketing campaigns that included advertising, direct mail,

partner briefs, and marketing collateral. Coordinated and executed local

and national event participation.

. Created and developed marketing campaigns aimed at recruiting ISVs to

write solutions for IBM platforms (675 Solutions over 3 years)

. Led marketing team to recruit business partners to enable their

solutions on IBM platforms - consistently achieved 150% of goal

. Partnered with Solution Sales team and Business Partner Executives to

develop and execute Marketing Campaigns to drive Validated lead

revenue ($275M in 1998)

. Managed a matrixed team of speakers to develop and execute over 1K WW

developer events annually

. Created, implemented and supervised a multidimensional marketing

campaign to promote WW events. Increased event attendance 100% YTY for

2 consecutive years

IBM Software Group Boca Raton, FL

Technology Evangelist - Software Development Lab Dec 1989 - Oct

1995

Focused on evangelizing the software products worldwide; acted as the

Liaison between product development lab, Marketing and Sales. Responsible

for direct marketing, advertising, event planning and WW execution.

. Developed and executed software solution demos (1000 Demos, 2500 WW

Events)

. Drove marketing efforts to enable business partners to create software

solutions (500 Solutions)

Education:

University of Central Florida, College of Business Administration -

Bachelor of Science: Finance, Magna cum Laude

IBM Professional Development:

. MBA Professional Series

. Digital Marketing Education Series

. Social Media Marketing Summits

. eMail Nurture process and execution Education Series

. Brand Management

. Management Leadership Training Classes

. Mentoring

. Coaching

. Change Management

. Solution Sales Training

. Project Management Training



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