Patrick Williams
New York, NY *****
abhses@r.postjobfree.com
Qualification Summary: Senior Marketing Leader
. Extensive experience in marketing, communications, business analytics,
sales enablement, partner relationship management, event planning &
execution
. Proven professional who consistently delivers strong business results
in a challenging, matrixed environment.
. Expert knowledge of marketing promotion practices with a special focus
on Digital Marketing including SEM/SEO and Social Media.
. Adept at driving global brand strategy, enablement and generating
innovative cost savings solutions.
. Strong market research, analytical and staff management skills.
. Excellent written and verbal communication skills; organized, hands on,
high energy, and assertive.
Professional Experience:
IBM Software Group New York, NY Aug
2007 - Apr 2010
Marketing Leader, Global Demand Programs - Marketing expert focused on
utilizing all aspects of the marketing portfolio and business analytics to
drive website traffic and qualified leads into a sales pipeline. Set
strategic and tactical direction for marketing campaigns for SWG Global
Demand programs to drive Sales pipeline. Collaborated with sales, product
and brand teams on website content, offers, messaging, strategic roadmaps
and navigation optimization. Created training workshops to educate and
enable global marketing teams on marketing best practices. Managed Agency
(Ogilvy & Mather) and media vendor relationships.
. Digital marketing expertise include: advertising, content syndication,
SEM/SEO, eMail nurture, social media, events, web metrics and
analytics
. Responsible for communicating monthly marketing scorecard analysis
updates: reporting on insights and recommending actionable activity to
optimize results
. 2009 Web Results include 15K validated leads and $500M in validated
lead revenue
. Led semi-annual marketing workshops with Demand programs teams to
optimize digital marketing planning and tactic allocation. Recognized
with awards for my efforts.
IBM Software Group San Francisco, CA
Mar 2001 - Aug 2007
Manager, Customer Acquisition - ISV and Developer Relations (IDR)
Managed a team of 12 Marketing Professionals (Advertising, Social Media,
eMail Nurture, PR/AR, SEO, Messaging/Offers, Marketing Collateral, Events,
PR/AR, Metrics and Analytics) - focused on driving the entire marketing
ecosystem to reach developers, nurture them to action, and drive revenue.
Set strategic, tactical direction and closed-loop analytics to all aspects
of driving awareness and market acquisition for developer Works marketing.
Responsible for marketing newsletter and dashboard updates. Managed agency
(Ogilvy), Vendor/Media Partner relationships and campaigns including
statement of work definition, creatives, offer messaging & contract
deliverable validation and analytics.
. Delivered over 115% for traffic, registration and pipeline revenue
goals for 2007, and responsible for planning and implementing $10M
budget.
. Campaigns drove program membership to over 6M registered users in 7
years
. Collaborated with Brand and Sales teams to drive $150M in revenue in
2007.
. Responsible for driving the sponsorship of over $30M in marketing
program budget
. Developed a paid content syndication program, recognized as a best
practice, advertising campaign drove (10X improvement on Cost per lead
Rates)
. Recognized with multiple awards
IBM PartnerWorld for Developers San Francisco, CA
Program Manager, IBM Partner Channel Marketing Mar
1998 - Mar 2001
Focused on WW Marketing, Strategy and Operations. Responsible for managing
WW budget and for developing and enabling global partner marketing
campaigns including advertising, direct marketing, eMail Nurture, grass
roots, marketing collateral and events. Created and delivered marketing
newsletters and scorecard updates.
. Developed and implemented the plan to scale the Innovation Center
model from 2 North American Centers to 17 WW Centers
. Responsible for driving over $50M in sponsorship for Resources
(Hardware, Headcount and Equipment)
. Managed a $20M Marketing Budget and drove over $200M Validated Lead
Revenue
. Recognized with multiple awards
Lead Marketing Manager, IBM Partner Channel Marketing Oct 1995 -
Mar 1998
Focused on nurturing an ecosystem of applications for IBM products and
platforms within the IBM Partner community for ISVs. Recruited and Managed
Business Partner relationships to drive sales pipeline. Created and
executed marketing campaigns that included advertising, direct mail,
partner briefs, and marketing collateral. Coordinated and executed local
and national event participation.
. Created and developed marketing campaigns aimed at recruiting ISVs to
write solutions for IBM platforms (675 Solutions over 3 years)
. Led marketing team to recruit business partners to enable their
solutions on IBM platforms - consistently achieved 150% of goal
. Partnered with Solution Sales team and Business Partner Executives to
develop and execute Marketing Campaigns to drive Validated lead
revenue ($275M in 1998)
. Managed a matrixed team of speakers to develop and execute over 1K WW
developer events annually
. Created, implemented and supervised a multidimensional marketing
campaign to promote WW events. Increased event attendance 100% YTY for
2 consecutive years
IBM Software Group Boca Raton, FL
Technology Evangelist - Software Development Lab Dec 1989 - Oct
1995
Focused on evangelizing the software products worldwide; acted as the
Liaison between product development lab, Marketing and Sales. Responsible
for direct marketing, advertising, event planning and WW execution.
. Developed and executed software solution demos (1000 Demos, 2500 WW
Events)
. Drove marketing efforts to enable business partners to create software
solutions (500 Solutions)
Education:
University of Central Florida, College of Business Administration -
Bachelor of Science: Finance, Magna cum Laude
IBM Professional Development:
. MBA Professional Series
. Digital Marketing Education Series
. Social Media Marketing Summits
. eMail Nurture process and execution Education Series
. Brand Management
. Management Leadership Training Classes
. Mentoring
. Coaching
. Change Management
. Solution Sales Training
. Project Management Training