Sales Marketing

BRAD SCHEPP

*** **** **** ******

Middletown, MD 21769 (301) 293-

0050

*******@*****.***

PROFILE Award-winning, creative, and energetic writer and editor.

Valuable, unique experience with Fortune 500 companies and

Internet startups.

EXPERIENCE Author and Editorial Consultant, Middletown, MD

(2002-Present)

> Envision, develop, and write books for publishers

including McGraw-Hill, HarperCollins, and John Wiley.

Wrote 10 books, including a 40,000-copy bestseller on

eBay selling.

> Creatively used Twitter, Facebook, LinkedIn, and blogs

to promote books.

MightyWords.com, Santa Clara, CA

Director, Content; (2000-2001)

> Developed an acquisitions program focusing on short

technical books and articles for this Internet startup.

> Bought timely, accurate manuscripts; negotiated author

contracts; closely supervised copy editors and technical

editors.

America Online, Dulles, VA

Editorial Director; (1997-1999)

> Created, directed, and expanded AOL Press.

> Hired, developed, and managed authors, editors, and

designers tasked with creating books selling 50,000 to 1

million copies per year. Created unique multi-channel

marketing strategies.

AOL's book revenues soared from $5 million to $20

million dollars, books published jumped from 2 to 10

books per year.

McGraw-Hill Professional Book Group, NY

Senior Acquisitions Editor, (1990-1996)

> Developed and acquired more than 200 trade and

professional-level books in the business, computer, and

education fields.

> Worked closely with the design, production, sales,

marketing, and publicity teams to maximize each book's

success.

> Met or exceeded all signing, transmittal, and revenue

targets. Signings brought in more than $10 million in

revenues.

EDUCATION

B.A. Communications-Rutgers College. Minor in Psychology.

Graduate coursework in non-fiction writing, Temple

University.

BOOKS WRITTEN

Authored 19 books including eBay PowerSeller Secrets

(McGraw-Hill). Books cover a range of technical and

scientific issues including solar energy, the Internet, and

effective telecommuting. Also wrote several books on social

media marketing including How to Make Money on YouTube

(McGraw-Hill).

HONORS AND AWARDS

> National Press Club Honoree for How to Find a Job on

LinkedIn and Other Social Networks, 32nd Annual Book &

Author Fair, (2009).

> McGraw-Hill Corporate Achievement Award for Editorial

Excellence (1994).

> Datapro/McGraw-Hill Award for Journalistic Excellence

(1987).

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