Assistant Training

LISA MICHALS

*** ********* ***., ******, ** *****

Cell: 218-***-****; e-mail: ************@*******.***

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EDUCATION:

University of Georgia, Terry College of Business

June 2010 - May 2011

Master of Marketing Research Candidate

. Trained in econometrics, conjoint, discrete choice, multivariate, and

qualitative methods

. Primary and secondary research analytics; product & concept testing;

CRM

. Team Leader for Generation Y segment primary research project for

major home improvement retailer

Midlands Technical College (Columbia, S.C.)

October 2007 - March 2009

Coursework in Photoshop, InDesign, Flash, Dreamweaver, Java, HTML, CSS

University of Missouri

August 1998 - May 2002

Bachelor of Journalism (news/editorial), minor in anthropology

Hogeschool van Utrecht (The Netherlands)/Danish School of Journalism

European Diploma in international journalism

September 1999 - May 2000

SOFTWARE SKILLS:

Microsoft Office, Adobe Creative Suite, SPSS, SAS, SAS Enterprise Guide

EXPERIENCE:

Terry College of Business Office of Marketing & Communications

August 2010 - present

Graduate Assistant/Staff Writer

Freelance Writer/Editor

May 2009 - present

South Carolina First Steps (Columbia, S.C.)

June 2007 - April 2009

Public Information Officer for state early childhood agency

The State (Columbia, S.C.)

June 2005 - June 2007

K-12 education & state government reporter

Back-up night metro news editor

Duluth (Minn.) News Tribune

June 2002 - May 2005

K-12 education reporter

On-air reporter, media partnership with KDLH-TV

INTERNSHIPS:

The Blade (Toledo, Ohio)

June 2001 - August 2001

Cox News Washington, D.C., Bureau (International Desk)

June 2000 - July 2000

City Pages (Minneapolis)

June 1999 - August 1999

AWARDS/TRAINING:

Education reporter training by Hechinger Institute on Education and the

Media at Teachers College, Columbia University: early childhood education

(May 2006), charter schools (2003) and bootcamp for new education reporters

(2003)

Education Writers Association education research and statistics bootcamp

(February 2005) at The Nieman Foundation for Journalism at Harvard

University

National Institute for Computer-Assisted Reporting bootcamp (November 2005)

at the University of Missouri

Knight Ridder Journalism Excellence Award nomination (2004)

Second place: continuing news coverage for "Duluth school closures" (2004),

Minnesota Society of Professional Journalists

New Journalist of the Year (2003), Minnesota Associated Press statewide

competition. Judges' comment: "Michals finds the story that tells the

story."

First place: short news feature for "Parents cherish teacher's lessons"

(2002), Minnesota Society of Professional Journalists

Contributor to The State's award-winning coverage of teen drinking and

drunken driving, which received the Public Service and General Excellence

Award from the South Carolina Press Association and the McClatchy

President's Award

Work portfolio and references furnished upon request.

Contact this candidate