Sales Manager

Paul E. St. Germain, Jr.

**** ***** ****** *. #****, Apple Valley, MN. 55124 .

********@*******.*** . 612-***-****

Senior Sales Manager, Leader & Regional Sales Development

Strategic Sales Planning / Market Expansion / Key Account Management

Dynamic, entrepreneurial sales strategist with a 20+ year Pet Industry

Record of achievement and demonstrated success driving multimillion-dollar

sales growth while providing award-winning sales leadership in highly

competitive markets. Adept at driving growth of company revenues and

improving sales-team performance. Exceptional mentor and coach. Tenacious

in building new business, securing customer loyalty, and forging strong

relationships with external business partners.

Core competencies include:

Strategic Market Multimillion-Dollar Key Client Retention

Positioning Negotiations

Solution Selling Territory Growth / Organizational Leadership

Strategies Development

Team Building & High-Impact Sales Word, PowerPoint, Excel

Leadership Presentations

Professional Experience

President & CEO, January 2002 - Present

Perigee Industries LLC. ~ DBA: Family Pet Express ~ Apple Valley,

Minnesota 55124

Family Pet Express is a "B" market pet store focusing on Dog & Cat lines

exclusively. We seek out & partner with 2nd ring cities that have the

demographics to support a retail store focusing on family dogs & cats.

Having a strong presence & selection in the basic maintenance of the family

pet. Food, treats, crates, collars, leashes, beds & toys. I conduct all

sales and business development functions, including new product research,

key category management, contract negotiations, and order fulfillment. P&L

with budget responsibilities. I design, implement, and adjust various

retail plans and programs for store development.

Lines I Also Represent &/or Manufacture:

o Rokko's World Pet Beds ( Own / Manufacture & Operate )

o Rokko's World Web, Twitter, Face Book & My Space

o Family Pet Express ~ Retail Store 1,200 Sq Ft ~ Dog / Cat Pet Supply

Store

o I am a consultant to ~ Pharma Pet ~ Bomac Vets Plus ~ Top Line Pet

Grooming Products

Vice-President of Sales & Marketing, April 1995 - December 2001

Apogee Industries, Inc. - Bellingham, Washington

Apogee was a leading manufacturer of Pet Beds and an innovator with $37M in

Annual Sales.

I managed most U.S. sales comprised of 10 franchise pet groups and 100's of

independent retailers, overseeing total annual sales exceeding $7.5

million. Developed and implemented strategic plans to market franchisors

and develop independent dealers to purchase from company manufacturing

centers in Bellingham, Washington & Hebron, Kentucky. I was responsible for

all new market identification and penetration, as well as all pet dealer

contract & product negotiations.

o Meet or exceeded all quotas, averaging more than $ 7 million in annual

sales in North America and earning multiple company awards in

recognition of performance & leadership.

o Consistently developed strong, sustainable relationships with Retail

Partners and Executive Decision Makers. Representing 100's of National

Retail Partners.

o Consistently had double digit growth for six consecutive years.

o Designed and led retail training of product ordering and adopted as

company-wide standard for franchisors drop ship development. Central

Garden & Pet, Superpetz, Pet Supplies Plus, Pet Peoples & Many small

regional chain groups

o Impacted business partner revenue by over 200% through continual

communications and liaison efforts with both franchisees and

independent retailers.

Selected Achievements:

o Established company direct dealer drop-ship program (Over 250 Retail

Locations) still in use today

o Increased territory sales by 200% in 1998 ( Nationally & Locally )(

Costco, Petsmart, Petco )

o Promoted after one year to Partner & VP of Sales (Sold my Shares in

the Business Jan.~ 2001)

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Regional & Territory Manager, July 1989 - March 1995

Nutro Max Pet Food, Philadelphia PA. / ANF Pet Foods, Upper Midwest Region,

MN, IA., WI.

. Territory Manager ~ Philadelphia, New Jersey & Northern Delaware for

this new Super Premium Pet Food Company based in City of Industry,

California also, Territory Manager Minnesota, Iowa, W. Wisconsin

. Acquire, Maintain & grow regional distribution of this new pet food brand

through retail calls, both Dog & Cat Shows.

. Extensive travel throughout the territory calling on independent Dealers,

Farm & Ag Centers, Vets and all prospects that did or potentially could

sell pet foods ( Breeders, Groomers, Vets & Much More )

. Developed, Hired, Trained & maintained a very strong product

demonstration team with 45 demo staff

. Product Placement recognition award in Summer of 1993 that launched a

relocation to Minnesota in 93'

. Began territory growth in Minnesota /Iowa for 1 year & developed a new

Demo Program for the region.

. I left Nutro Max to pursue an offer to become a Regional Manager /

National Demo Coordinator for ANF Premium Pet Food Company in the Summer

of 1995

Station Manager / Hudson Transfer / Phila. Airport / January 1982- June

1989

. The company provided check transportation of the "physical" checks

through the regional Federal Reserve Bank system.

. Managed Philadelphia station ~ all drivers (16), bank p/u schedule & jet

transport connect of checks throughout region & align with airport jet

schedules.

Education & Training

University of Texas - International Trade / French Language - Arlington,

Texas ~ Graduated 1980

Cox School of Business, SMU Campus - Sales & Marketing - Dallas, Texas ~

Graduated 1981

Professional Development Courses:

* Cox School of Business / International Marketing

* Southern Methodist University / Graduated 1981

* University of Minnesota / A.C.T. Account Management Program

* Time & Territory Processes ~ Edina, Minnesota 2000

* PowerPoint / Minneapolis Science Museum / U of M Course 2002

* Excel / Word / Minneapolis Science Museum / U of M Course 2002

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