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Marketing Sales

Raleigh, North Carolina, 27614, United States
March 05, 2011

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Lisa Lampert Ziperski

Marketing management professional

**** ********* **.

Raleigh, NC 27614

919-***-**** cell

919-***-**** fax

Marketing leader with expertise in early stage and mature environments

across multiple industries.

. Member of the management team which launched and grew the Discover Card

brand from inception to one of the largest independent U.S. credit card


. Established and supervised marketing organization of over 100

employees/$200MM budget.

. Champion and steward of internet businesses including health care,

payments and online buyer communities.

. Go-to marketing/business consultant for start-up and small businesses.

Experience Wilmette, IL/Raleigh, NC

Independent marketing and business development consultant. Clients and

experiences include:

. Premier Physical Therapy: Assisting private physical therapy office with

establishing website and marketing function.

. Otto and Anna Adventure Kits: Developing PR and marketing strategy for

new children's entertainment product.

. Co-founder of online buyer community which provides

tools and applications to make internet buying easier and more efficient,

increasing purchase volume and frequency. Purchase information is the

foundation for delivery of targeted/relevant offers.

Inlight Inc. Chief Marketing Officer Evanston, IL

Early stage internet health care company "prescribing" patient communities

at the point of care, for disease management and follow up care.

Traffic/advertising-based revenue model. Reported to CEO and responsible

for all marketing activities.

Echarge, Inc. Chief Marketing Officer Seattle, WA

Early stage internet payments company created "virtual" credit card and

telephone bill pay products. Reported to CEO and responsible for all

marketing efforts.

Discover Card Services, Inc. Riverwoods, IL

Major U.S. credit card issuer and network. Responsible for acquiring over

20MM customers. Held numerous positions including the following:

. Senior Vice President Customer Acquisition (1999): Responsible for all

customer acquisition efforts across all brands/channels. Developed and

managed centralized internal direct response team representing mailings

of 250MM + pieces and expenditures of $100MM+. Key member of cross-

functional Discover Platinum team, increasing response rates by 25%.

. Senior Vice President Marketing (1998-1999): Responsible for all consumer

marketing efforts, staff and budget. Managed over 100 employees, budget

of $300MM.

- Serving as interim COO: developed new advertising campaign designed to

increase product relevance. Reinvested in core business to increase sales

including multiple efforts including acquisition, sales promotion,

activation and retention.

- Developed customer segmentation strategy with McKinsey & Company.

- Reengineered CashBack Bonus program adding options/partners, reducing


Lisa Lampert Ziperski

Marketing management professional

1004 Swithland Ct.

Raleigh, NC 27614

919-***-**** cell

919-***-**** fax

Discover Card Services

. Vice President Marketing (1991-1998): Responsible for new customer

acquisition and sales promotion efforts. Introduced sophisticated data

modeling to the company in conjunction with acquiring over 3MM

customers/year and customer retention efforts.

. Director, New Product Development (1988-1991): Launched Discover Card

Private Issue in 1989, with research driven features/design, designed to

generate fee income. Acquired over 250M customers.

. Senior Product Manager (1985-1988): Developed, launched and managed cash

advance product resulting in over $1 Billion in receivables.


University of Michigan MBA Ann Arbor, MI

University of Wisconsin BBA Madison, WI

International Experience

Member of cross-functional task force responsible for international

expansion recommendations for Discover Card. Developed marketing and joint

venture strategies based upon discussions with potential partners.

Professional Awards & Committees

Received numerous Effie awards for Discover Card advertising, Brand Keys

Customer Loyalty award and member of Discover Card management committee.

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