Sandy Zhang
**** * ***** **. ****, TX*****
***********@*****.*** 281-***-****
Highly educated International Business Candidate eager to integrate
advanced studies and practical experience toward supporting the global
business objectives of a progressive organization. Offering strategic
business planning, cultural awareness, creative development and technology
integration skills, as well as solid research, writing and communication
talents. Deep and rich understanding of how positive relationship
management strategies and customer centered business relationships can
impact bottom line performance. Focus on working for organizations with
business interests in China/Asia market.
Core competencies include:
Education
2010: University of South Florida - Ph.D, Marketing Communication
Core Studies:
< Developed advanced communication skills capable of critical thinking;
understand foundational theories, research, and practices in
organizational communication.
< Conceptual exploration of generating creative marketing and advertising
concepts and executions for a variety of media; ability to create
strategic foundation, communications messaging, and lead creative
development processes in "real-world" settings.
< Extensive study of paradigms, concepts, and methodologies of critical,
cultural, and naturalistic approaches to communication research;
research, design, and techniques of data collection, analysis, and
presentation.
< Research focus in Globalization; New ICT and Virtual Community; Social
Network Theory; Cultural Identity; Branding and Marketing; Advertising
and New Media; Community of Practice: Cultural Usability with User
Localization.
< Conference Papers including "Achieving Cultural Usability with User
Localization: the Case of Mobile Text Messaging in Chinese Market" ;
"Cultural Impact on Brand Building in Chinese Market"; "Conduit Metaphor
and Narrative in Business Communication - the China Context";
"Relationship Marketing: Can Guanxi be Competitive Advantage for Doing
Business in China?"
2005: University of Central Florida - Masters Degree, Mass Communication
? Courses in : Media Effects & Audience Analysis, Studies in
Persuasion, International
Communication, Communication & Government, Legal and Ethic Issues
in Communication,
Visual Communication Theory, Media Planning and Campaigns,
Advertising Strategy, International
and Cross Cultural Advertising
1996: Nanjing University - Master of Business Administration,
International Trading
? Courses in: International Economics, Financial and Managerial
Accounting, Marketing Management
and Analysis, Statistical Analysis for Business, Economic Analysis
and Policy, Management
Information System, Operational Research; International Trade,
Managerial Marketing, Human
Resource Management, Organizational Behavior, Global Business
Strategy, Analytical Methods for
Global Business Decisions, International Finance, Global Business
Policy
1993: Nanjing University of Science & Technology - Bachelor of Science,
Industrial Foreign Trading
? Courses in: International Affairs, Extensive Course Work in
Economics, Statistics, International
Business and international Banking, Microeconomics,
Macroeconomics, International Economics
Cooperation, Management of Industrial Enterprise, International
Economical Geography,
International Marketing, Current Situation and Policy, Practice of
Import and Export, International
Business Law, Foreign Trade Correspondence, Ship & Ocean
Engineering, Managerial Marketing
Professional History
2005 to 2007 : Ericsson - Project Management
. Management of large and complex projects, with multiple sub-projects,
requiring senior level
oversight and executive communications.
. Oversees project activities to ensure the timely delivery of stated
business benefits.
. Responsible for detailed work plans, schedules, tracking, project
estimates, resources, and status
reports.
. Defines project scope and ensures changes to scope and deliverables
are managed.
. Acts as liaison with regions, IT, vendors and others as needed,
providing communication and status
regarding the progress of the project.
. Utilizes knowledge of business, industry and technology to create
business requirements, and develop
business and operational deployment strategies.
1998 to 2003: Motorola, China - Business Communications Manager
< Provided project management, brand messaging, and oversight for
communications strategies for the International Planning Department;
liaised between high level corporate clients and internal engineering
team to communicate product requests, and resolve usability issues with
customers.
1993 to 1998: Inventec, China - Project Manager
< Contributed strong organizational and client relations skills to oversee
project management, cost control and contract negotiations for the
Research and Development department.
< Proofread development specifications, assisted in formulating strategic
directions, and communicated proposals to Senior Management.
AFFILIATIONS
. NCA (National Communication Association)
. ABC (Association of Business Communication)
. AMA (American Marketing Association)
Software Programs - Microsoft Word - Photoshop - PowerPoint - Dreamweaver -
Illustrator - Adobe