Martin M. Becker
** ********* ** #* *** Francisco, CA 94117
415-***-**** ******@***************.***
____________________________________________________________
SUMMARY:
Operations professional with over 18 years experience in creative and profitable
management of entertainment and professional sports facilities, events and
projects with a focus on maximizing the guest experience. Seeking a position in
the San Francisco Bay area as Event Producer, Facility/Project Manager, or
related customer-facing and operational supply chain roles.
SELECTED EXPERIENCE:
Event Management:
Led sales, creative development, project management and operational execution of
corporate client events (Trademark Events), Major League Baseball games (Florida
Marlins and Brevard County Manatees), and other public entertainment (concerts,
racing, auto shows, etc).
Partnered with clients to design events to creatively translate their vision and
message to audiences with the highest focus on maximizing the guest experience
(Trademark Events).
On-site management of all production aspects including event branding and
marketing, venue selection, sourcing talent, hiring/training event staff, food
and beverage menus, audio/visual presentation, transportation and logistics, VIP
Guest management, and security (Trademark Events).
Develop and manage project timelines and budgets, organize
client/venue/production cross-functional teams and objectives, negotiate and
approve contracts, procure goods and services, and handle client billings.
Facility Management:
Assisted in design and development with county authorities of $7.5MM Space Coast
Stadium, 8,000 seat spring training baseball facility for Florida Marlins and
home of minor league Brevard County Manatees.
Member of team completing final construction and operational set up of $4.5MM
Carl Barger Baseball Complex addition for the Florida Marlins at Miami Dolphins
Stadium.
Developed Guest Relations Center and customer satisfaction programs, trained
event staff, and managed game-day operations (Space Coast Stadium).
Created and implemented operations audit framework for new spring training
facility and minor league team ballpark ticketing, parking, attendance and
revenue reporting (Miami Dolphins Stadium).
Directed sales, customer service and supply chain for $5MM retail car rental
fleet (Enterprise).
Promotional Marketing:
Developed over 300 field-based promotional and guerrilla marketing events for
companies including Webvan, Yahoo!, Lacoste and St. Ives involving extensive
custom-designed vehicles, marketing materials, and staff training to articulate
client's product messaging (Trademark Events)
On-site management of client field events and product/promotional road tours in
major U.S. markets including New York City, Los Angeles, Chicago, Boston, San
Francisco Bay Area, Denver, Lake Tahoe, Atlanta, Phoenix and Dallas (Trademark
Events).
San Francisco Bay Area 0n-location marketing manager for all major sites
including AT&T Park, Fisherman's Wharf, Market Street, HP Pavilion San Jose,
Oakland Coliseum and Union Square (Trademark Events).
Sourced and implemented creative content to increase attendance at Major League
Baseball facility (Florida Marlins and Brevard County Manatees)
Business Development:
Worked closely with company founders (Trademark Events) to create corporate
marketing processes and on-line and hard collateral materials that reflect
company history, strategy and competitive advantages.
Conduct and regularly update extensive research on industry and competition, lead
cold-call efforts to prospective clients, and manage Customer Relationship
Management (CRM) solution to maintain client database (Trademark Events).
Partnered with corporate clients to improve services and drive increased usage of
auto rental fleet (Enterprise).
Led regional development of community and vendor sponsor partnerships to increase
non-ticket revenues (Florida Marlins and Brevard County Manatees).
CAREER SUMMARY:
Trademark Event Productions, Inc., San Francisco, CA 2000 - Present
Producer & Project Manager
Led sales, development, project management and execution of corporate client
projects with revenues ranging from $100k to $1MM per event within deadlines and
under budget.
Events uniquely designed to meet client needs in team building, internal/external
communications, customer recognition, product launches, guerrilla marketing, and
brand development.
Led in-person client pitch meetings with C-level and VP executives including
subsequent proposals, budgets and agendas. Track record of exceeding
expectations, delivering events within deadlines and under budget.
Managed all project elements including site selection and rate negotiation,
locating and hiring entertainment talent, audio/visual design, creating food and
beverage menus, and event staffing.
Clients include LucasFilm Ltd., Google, Medtronic, Kyphon, Ask.com, AXA
Rosenberg, California Fuel Cell Partnership, California Israel Chamber of
Commerce, MarketLive, Eli Lilly, Genentech, Nvidia, Sugen and Intuit.
Enterprise Rental Car, San Francisco, CA 1997 - 2000
Operations Manager
Managed logistics of the largest city rental car fleet, including inventory,
maintenance and repair.
Trained and supervised staff in customer relations, sales excellence and cash
management.
Expanded fleet to 300 vehicles ($5MM) and produced highest regional operating
profit.
Drove sales increase of corporate and personal accounts by 15%, receiving top
sales awards seven times.
Streamlined facility flows, analyzed capital improvement projects, and reduced
customer bad debt by 20%.
Florida Marlins of Brevard County, Melbourne, FL 1994 - 1996
Manager of Facility Operations - Space Coast Stadium
Managed operational development of new spring training facility for the Florida
Marlins and Brevard County Manatees minor league team.
Supervised game-day staff and directed risk management programs including
security, paramedics and crowd control.
Negotiated, organized and executed non-baseball events including concerts,
corporate parties, races, car shows and fireworks.
Prepared and maintained annual operations budget, supplementing revenues with
community and vendor sponsorships and promotions.
Taught the Facility Management portion of the Sports Management program at
Brevard Community College.
Florida Marlins Baseball Club, Miami, FL 1993 - 1994
Stadium Management Assistant - Miami Dolphins Stadium
Member of team formed to develop operations for Major League Baseball expansion
team Florida Marlins and conversion of previously football-only 75,000 seat Miami
Dolphins Stadium for baseball.
Coordinated game-day operations, event staff and security for Florida Marlins
(90+ games annually) and conversion to football operations for Miami Dolphins.
Managed logistics and prepared stadium for all concerts and special events.
Completed marketing activities including advertising, sales, and promotions.
EDUCATION:
Penn State University (1991) B.Sc.: Operations Management
Business Administration (minor)
State College, PA
REFERENCES:
Employer and Client references available upon request