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Marketing Project

Location:
Bronx, New York, 10453, United States
Posted:
March 07, 2011

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CLEVELAND BONNER

**** ****** ***** *** ****, NY 10453 (585) Cbonner@clevelandbonner.

#2G 350-4826 com

EDUCATION

Rochester Institute of Technology

Bachelor of Science in Business Administration (Expected date of

graduation, May 2012)

Major: Marketing Minor: Art History

Relevant Coursework: Internet Marketing Organizational Behavior

Marketing Research Data Analysis

Buyer Behavior Professional Selling

Technical Skills: Microsoft Office Suite, Adobe Photoshop, Minitab 15,

Wordpress, Google Analytics/Adsense/Adwords

WORK EXPERIENCE

Keen Guides

New York, NY

Marketing Consultant

Winter 2010-2011

* Developed SEO site analysis and implementation strategy for

keenguides.com

* Evaluated Keen Guides social media engagement strategies and offered

improvements

Da Vocal Expo Zure

New York, NY

Jr. Marketing Director/Intern

Summer 2010

* Launched social media plan leading to 100% increase in traffic to main

site from social networking sites.

* Presented digital media strategy to the Board of Directors on a bi-

weekly basis.

RIT Archives

Rochester, NY

Student Archivist

Winter 2008 - Present

* Preserved and restored over 10,000 historical documents for Ex-Mayor

of Rochester William Johnson.

* Researched data involving the economical, political, and social

statuses of Rochester, NY

* Categorized and organized various forms of historical files

EXTRA CURRICULAR ACTIVITIES

SIFE (Students in Free Enterprise)

Rochester, NY

President Fall 2007

- Winter 2010

* Headed projects to better the Rochester community through teachings of

market economics

* Developed and fostered entrepreneurial business ideas of students

through workshops

* Volunteered with Junior Achievement to teach elementary school

students about business.

Saunders Marketing Group (RIT AMA Chapter)

Rochester, NY

Project Coordinator

Fall 2007 - Winter 2010

* Gathered various business professionals to speak to students about

Marketing Practices.

* Developed marketing and social media plans (Twitter, Facebook, SEO)

for school clubs and associations

* Created various promotional materials for use in different marketing

channels

AWARDS & RECOGNITIONS

* Selected for Columbia University study of Business Students and Future

Entrepreneurs (Winter 2007)

* Selected to Participate in Business Plan Competition held at Deloitte

& Touch (Winter 2006)

* Winner of Bronx Business Plan Competition held at Monroe College (Fall

2006)



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