Manager Sales

ALEJANDRA BEJARANO VENEGAS

Mobile: 305-***-**** - ***********@*****.***

*** ** ** *******, ***. 708, Miami - FL, 33131

Profile: Business Administrator, expertise in international commerce,

project management and promotion at international trade shows. Focused on

marketing and sales with excellent interpersonal skills - good lead member.

Creative and entrepreneurial networker. Effective project coordinator

looking always to satisfy and exceed customer needs. Self-motivated, always

seeking to learn and grow. Enthusiastic, disciplined and results oriented.

EXPERIENCE & ACHIEVEMENTS

MM Flores Iberia (Madrid, Spain) (Oct/09 - Aug/2010): Supplier of produce

for El Corte Ingl s, the largest Department Store in Spain.

Position: Project Director

Charged with setting up a new business location over a three month

period.

Created the commercial relation with a new client- El Corte Ingles in

order to understand their needs and present sales programs.

Identified and engaged partners and key players in the industry in order

to create network relations and find economies of scale.

Lower distribution cost by 20%

MM Flowers (UK) (Oct/08 - Oct/09): Supplier of produce for Marks and

Spencer in the United Kingdom, 650 stores.

Position: South American Procurement Manager

Developed commercial lines which increased the company share of South

American purchase (flowers) from 2% to 20% in 2 years.

Negotiated prices with suppliers and reduced prices for special holidays

by 15%.

Managed relationships with key players, delivering quality service to

the client.

Proexport (Bogot , Colombia) (Mar/05 - Oct/08): Government organization

that promotes Colombian non-traditional exports, international tourism and

foreign investment.

Position: Commercial Advisor

. Promoted Colombian produce worldwide and implemented marketing

strategies such as promotional campaigns.

. Planned and executed international trade shows in markets such as the

Chinese, Japanese and Arabian.

. Managed relationships with different stakeholders such as NGO's and

other government institutions.

. Adviced and supported companies in their internationalization

strategies, achieving entry to Japanese and Arabian markets.

Editorial Televisa (Bogot , Colombia) (Jan/04 - Mar/05): Mexican media

group with interests throughout the continent in television, print,

radio, and new media.

Position: Magazine Subscriptions manager

. Increased level of subscriptions renewals by15% over current renewal

level.

. Identifed subscribers' needs and profiles and assisted with the

implementation of a new CRM which made possible to have a wider and

effective database.

. Set an effective communication between subscribers and Televisa.

EDUCATION

. MBA by Tulane University and ICESI (Instituto Colombiano de Estudios

Superiores de Incolda, Cali - Colombia) (2008 - In process).

. B.S.BUSINESS ADMINISTRATION by CESA (Colegio de Estudios Superiores de

Administraci n) (2004 Bogot /Colombia).

. Certified ISO 9001 Auditor

Won scholarship by the university: WASHINGTON & JEFFERSON COLLEGE,

Pittsburgh, USA (may - December 2003)

LANGUAGES

SPANISH : Native.

ENGLISH : Written, reading and spoken 90%

Multiple references available upon request.

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