Carolyn Diane Davis
**************@*****.***
Cell: 707-***-**** Home: 707-***-****
Globally educated with a deep-rooted passion for Corporate Social
Responsibility (CSR), experience with public relations tools and
technologies, excellent research skills and a proven track record in both
communications and marketing. Professional summary:
CSR Strategy
Media Relations
Strong Verbal and Written Communication Skills
Internal Communications
Social Media
Team Project Leadership
Program Development
Media Monitoring
Events Coordination
EDUCATION
Masters of Advertising and Marketing
University of Leeds, Business School (LUBS), Leeds, England (2010)
o Acquired CSR consultancy project with Ignition Inc. as research
foundation for dissertation, achieving highest grade on MA program for
consultancy project dissertation.
o Appointed team project manager: proofread assignment drafts, ensured
consistent writing style, mediated group conflicts, and effectively
met deadlines.
o Volunteered to develop an advertising and PR campaign targeting inner-
city youth including preparation of research, proposal, and pitch to
the Leeds City Council; winning the council's approval.
Portuguese Language Program
Master Idiomas, Sete Lagoas, Brazil (2/2009- 7/ 2009)
o Gained intermediate Portuguese language skills.
o Cultural excursions to Igua u, Espirito de Santo, Rio De Janerio, Sao
Paulo, and Paraguay.
Bachelor of Arts Communication Studies
Sonoma State University, Rohnert Park, CA (2007)
o Achieved 100% for final qualitative research project on Product(Red), a
multi-national cause-marketing trademark.
o Drafted a grant proposal for a conceptual 501(c)3 non-profit
organization.
Academic Year Abroad, Media and Communications
Uppsala University, Uppsala, Sweden (8/2005- 6/2006)
o University sanctioned field trips to England and Germany.
o Cultural excursions to Denmark, Finland, Greece, Ireland, Netherlands,
Poland, Portugal, Russia, and Spain.
EXPERIENCE
Ignition Inc., Atlanta, GA
Consultant/Researcher (4/2010- 9/2010)
o Pro-actively networked and fostered a relationship with Ignition Inc.,
attaining authorization to conduct a consultancy project.
o Conducted qualitative interviews with internal corporate staff, archival
research, literary reviews and personal observation.
o Developed a strategic model to guide organizations through the
implementation of internal marketing communications programs for corporate
social responsibility.
Venture IAB, Los Angeles, CA
Marketing and Public Relations Intern (8/2007- 12/2007)
o Entrusted with responsibility of writing all press releases as a
result of strong, consistent writing ability, demonstrated in monthly
newsletters.
o Contributed to identifying marketing partnership opportunities,
pitching marketing proposals to CEO receiving strong approval and
gaining responsibility for client's PR.
o Participated in contacting traditional media publications; produced
summary reports of daily industry research; attended meetings and
produced minutes-of-meeting recaps.
KSFO Radio: NFL Broadcast, San Francisco, CA
Production and Events Intern (8/2006- 1/2007)
o Devised on-air schedules, rallied fans for live advertising spots, and
promoted KSFO and sponsors through ambient techniques at events.
o Assisted in project management, contacting vendors and organized staff
for radio sponsored events.
o Recognized for pro-active client and customer engagement.
OTHER WORK EXPERIENCE
Darwin's Deli, London, England
Temporary Sales Associate (10/ 2010- 12/2010)
o Established new business through face-to-face business proposals,
acquiring seven new clients in three months.
o Built strong customer loyalty through retention-based strategy,
leading to an increase in sales by 20% within three months.
Cost Plus World Market, Los Angeles, CA and Santa Rosa, CA
Supervisor (8/2006- 8/2008)
o Directed workflow, supervised, and trained team of five employees
reinforcing customer service standards and encouraging progressive
responsibility-increasing employee productivity by 15%.
o Voluntarily helped manage store's involvement in a charity prom,
coordinating with out-of-state stores, vendors and event manager, while
tracking the determined financial details.
VOLUNTEER AND OTHER ACTIVITIES
o Elected student representative to the Dean at LUBS.
o Appointed social committee chair for MA Advertising and Marketing,
LUBS.
o Member of Stockholm Nation (Co-ed University Club), Sweden.
o Aids Walk LA fundraiser and participant.
o Volunteer editor/mentor for senior projects at Casa Grande High
School.
o Senior Class President at Will C. Wood High School.