Manager Marketing

LAURIE S. PARKER

**** ****** ******, #** ******, TX 78746

512-***-**** *****************@*****.***

Experienced consultant with expertise in media and community relations, special events

and marketing.

Laurie Parker Communications (Austin, TX)

Consult on marketing, branding, special events and community relations for agencies and

corporate clients including by george, Ruth’s Chris Steak House, Caritas of Austin and Seton

Family of Hospitals. (1999-2004, May 2009-present)

• Coordinated publicity and media outreach for 10th anniversary of Austin boutique clothing

store, by george.

• Developed external communications for Caritas of Austin, including media relations,

newsletters, donor appeals and annual reports.

• Managed national news bureau for Ruth’s Chris Steak House. Responsibilities included

developing national marketing and communication strategies, fielding media inquiries and

generating industry, regional and national news coverage.

Elizabeth Christian & Associates Public Relations (Austin, TX)

Responsible for planning, development and execution of strategic communication campaigns for

clients such as the National Domestic Violence Hotline, The Crossings, DMX Music and Time

Warner Cable. Managed account teams, project budgets and media training. Generated and

pitched new business and acted as agency liaison with vendors, professional and community

organizations. (2004-May 2009)

Earle Palmer Brown/Kaufman Public Relations (Washington, DC)

Managed public education and business-to-business marketing campaigns for clients such as the

Alliance of Automobile Manufacturers, the United States Mint and Pathnet. Directed proposal

development and presentations for new business opportunities. Conducted message

development and media training seminars. (1997-September 1999)

The Capitol Group, Inc. (Washington, DC)

Developed national media strategies for agency clients. Supervised a comprehensive two-year

national public awareness campaign for Hoffmann-LaRoche designed to educate young men

about the treatment of severe acne. Managed national media outreach promoting consumer

awareness about the benefits of tomatoes and lycopene. (1993-1997)

Hill and Knowlton, Inc. (Washington, DC)

Played integral role in developing media strategies, coordinating press events and organizing

state and national grassroots coalitions on behalf of trade associations, non-profits and

pharmaceutical companies. Served as assistant program manager on controversial national social

policy issue designed to build support for client’s initiatives. Highlights included state-based

grassroots organizing, regional media outreach and managing general account activities. (1988-

1993)

(more)

Education and Affiliations

Bachelor of Arts, The University of Texas Board of Directors, Any Baby Can

Major: English Literature Austin Women in Communications

Minor: History

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