BROOKE ANDERSON

478-***-****

CAREER OBJECTIVE

A position in Marketing & Product Management

with a focus on Project Coordination and Team Leadership

SUMMARY OF QUALIFICATIONS

* More than six years’ experience providing increasing levels of leadership in marketing and product

management for an internationally known industry leader. Adept at working with multiple brands and

consumer segments.

* Skilled in strategic planning and implementation; able to prioritize effectively, multi-task and achieve

objectives within time and budget.

* A clear and dynamic communicator; able to present marketing programs to diverse audiences and

negotiate agreements with vendors.

* Known for building strong relationships with internal and external partners.

PROFESSIONAL EXPERIENCE

2009-2010, 5LINX, Atlanta, GA

Business Marketing Associate

Supported regional business sales team by coordinating regional marketing activities including seminars

and trade shows. Worked with individual sales representatives to help fulfill marketing needs such as

direct mail to vertical marketing segments. Interacted with vendors and Channel partners.

* Presented marketing initiatives at homecoming events for college events and career fairs.

* Created a team to brand 5Linx and recruit.

* Researched and reviewed prospective clients using online computer services, referring optimal

candidates to Marketing Manager.

2007-09, GEICO, Macon, GA

Sales Manager

Define strategy for and develop, and execute comprehensive marketing plan encompassing integrated

marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers and

management in accordance with corporate goals. Plan and carry out selling strategies. Play integral role

in growth of company.

* Coached and directly managed associates, daily operations, and prompt resolution of issues. Provide

motivation and evaluation to foster staff development.

* Exceeded business goal of 60% new business sales by being ranked in the top quartile as a leading

Sales manager.

2003-06, PRODUCTIONS FOR KENNETH COLE NEW YORK, New York, NY

Marketing & Product Management

Evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both

advertising and circulation-based marketing programs. Maintained communication with management to

ensure marketing activities aligned with business goals. Provided feedback to designers to guide the

creation of marketing materials and ensure congruence with objectives.

* Designed and coordinated special onsite events and incentive programs to promote brand awareness

and increase sales. Consistently developed successful programs within strict deadlines and budgets.

* Negotiated and collaborated with brand marketing and account partners to create and customize

programs that improve sell-through for target markets.

* Developed policies and guidelines to ensure a consistent approach of E-commerce negotiations

throughout the European Sales Organization.

2002-2003 AMBROSIA & CO, Atlanta, GA

Events Manager

Tradeshows conducted quarterly for women’s fashion. In charge of gaining clientele for shows and selling

Love Amor Clothing line. Answered questions for clients regarding turnover and estimated time delivery.

* Worked closely with product marketing during product development to ensure that products and

services met market needs and were executed on time and on budget.

* Collaborated with research professionals to conduct primary research. Analyzed secondary research to

develop effective strategy and direction.

* Tallied regions that were buying products the most. This was used for the Texas tradeshow to give a

general idea of who were purchasing products in what regions to prepare the manufacturers.

* Secured event speakers and coordinated transportation and accommodations for out-of-town guests.

EDUCATION & AWARDS

B.A., Marketing, American Inter. University, 2006

M.B.A., Business Management, Walden University, 2010

Magnum Cum Laude

Candidate for Cambridge Who’s Who Registry among Executives and Professionals

Counsel of eMarketing Association Network/ Counsel of On Startups-A Community for Entrepreneurs

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