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Sales Marketing

Los Angeles, California, 90032, United States
March 09, 2011

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Skype: james.pruss


Highly effective International Sales and Marketing Director, with multiple

skill sets and a proven history of driving profit and business growth for

organizations, ranging from start-ups to multi-nationals. Brings:

. Added value to any organization by virtue of vast experience in both

product and solution selling at the senior level management in the

U.S. and Asia.

. Extensive leadership and sales management experience, combined with

the required cultural sensitivity and awareness to succeed in any work


. Masterful ability to drive new business opportunities and synergies

needed to drive them.


* Sales & Marketing * Operations Management * Business Development

* Strategic Planning * Contract Negotiations * Entrepreneurial Leadership

* P & L Management * Team Leadership, Mentoring, Training

* Cross Cultural Understanding


ONE World Marketing July 2010 - Current

Business Development Consulting

Ho Chi Minh City, Vietnam

Company Overview

ONE World Marketing is engaged in business development consulting for firms

in Healthcare, Education, and General Business sectors. Current clients

include Saigon Star International School, located in Vietnam and Express

Medical Assistance, a Singaporean based provider of medical evacuation and

repatriation services.


. Saigon Star International School - managed the marketing and public

relations for our strategic move from District 1 to District 2 in Ho Chi

Minh City, Vietnam

. Re-shaped the marketing message and focus of the school

. Increased enrolment by 5% in a 4 month period

. Initiated a marketing plan that will result in a 100% increase in student

numbers within 1 year

. EMA Express Medical Assistance - established relationships with major

insurers, brokers, hospitals, and clinics. For example BaoMinh, IAG

Group, Seven Corners, MEDEX Assist, FV Hospital, Hanh Phuc Hospital,

Victoria Healthcare

. Instrumental in driving the creation of a new insurance product that will

be launched in February 2011

Page 2 of 4: James Pruss

Victoria Healthcare International September 2009 - July 2010


Ho Chi Minh City, Vietnam

Company Overview

Victoria Healthcare International is one of the leading providers of

international standard healthcare in Vietnam, with two medical facilities

in Ho Chi Minh City. There are over 150 professionals dedicated to the

delivery of high quality, best practice medicine, at reasonable prices for

both the Expatriate and local Vietnamese communities.


. Developed and manage sector focused loyalty programs currently being

marketed by the sales team. For example, an average of 600 people per

month are signing up for the Easy Access program, and this allows us

to further track their spending habits and preferences.

. Achieved an 18% increase in per patient revenue for members enrolled

in the loyalty program, due to repeat visits.

. Manage and increase the number direct billing relationships with local

and international insurance firms by 20%

. Lead role in target marketing to the Expatriate Community, increasing

clinic usage by 10%.

. Played a key role in business development with my extensive network of

connections in the corporate community. For example, I played a

pivotal role in winning $65,000 in health check business with HSBC,

because of my access to top executives, whereas the company had never

previously won this business.

. Created new service lines in order to diversify and grow the business.

For example, First Aid Training, Occupational Health & Safety

Consulting, Hotel Programs.

. Managed a team of 10 people engaged in business development and

support functions

. Responsible for website content, fact sheets, brochures, radio and

newspaper advertisements, trade show exhibits, e-mail blasts, outdoor

ads, posters and flyers

. Managed internal and external resources including marketing

associates, copywriters, designers, web content developers, and

printers to fulfill multiple projects on time and on budget

Page 3 of 4:

International SOS March 2007 - July 2009


Ho Chi Minh City, Vietnam

Company Overview

International SOS is the world's leading provider of medical assistance,

international healthcare, security services and outsourced customer care.

With over 5,200 professionals operating in 70 countries, SOS helps

organizations manage the health, safety and risks facing their travelers,

global workforce and customers.


. Managed a complex marketing budget of $250,000 per year to within 3%

of plan.

. Directed the B2B marketing relationship with corporate clients in

banking, with consulates, education, hospitality, travel & tourism and

relocation companies. Achieved a 50% increase in the number of

consulate clients.

. Developed close community ties with key corporate decision makers.

. Effectively communicated key messages to both employees and external


. Managed a successful marketing campaign for the new HCMC Clinic and

the Alarm Centre, achieving a 15% increase in combined new client

visits and members without using direct mail.

. Achieved an overall increase in clinic utilization up 140%

. Implemented and facilitated the Guest Care Program for 4 - 5 star

hotels, resulting in a 15% increase in referrals.

. Provided the marketing support needed to finalize large deals with

clients such as Blue Scope Building, RMIT, Holcim

. Managed a team of 7 people engaged in business development support.

ONE World Marketing Corporation August 2000 -

February 2007


Los Angeles, CA


Company Overview

A Los Angeles, CA USA-based sales and marketing organization, specializing

in women's active and lifestyle apparel. ONE World represented brands from

the U.S. as well as abroad, selling to a portfolio of multinational

clients, with a particular emphasis on the U.S. and Japanese markets. The

company also assisted brands in merchandising their product to suit the

needs of the local market.

Page 4 of 4:


. Successfully planned and managed all sales related activities,

achieving a 100% increase in sales within a two-year period.

. Recruited and managed a team of 25 U.S. & international sales agents.

. Initiated and developed private label and branded business with leading

on-line and brick and mortar accounts including Title Nine Sports,, Boston Proper Sports, Jazzercise Catalogue, contributing to

$3,275,000 in sales revenue.

. Developed third party relationships to achieve key business objectives

with strategic foreign retail partners, including Oshmans in Japan

(Oshmans and Tipness), resulting in sales in excess of $500,000.

. "Brand Architect". Successfully introduced new brands to the U.S.


. Managed a team of 13 business development managers in the U.S. and



Founding Member, Vietnam Occupational Health & Safety Alliance


Boston College Bachelor of Science

- Marketing Major

Newton, Massachusetts


H1N1 Swine Flu seminar, 2009

Grow Coaching Model Training, 2008

Enhancement Product Training, 2008

Pandemic Planning Seminar, Dr. Jeff Staples, Singapore, 2007

Regional Security Seminar, Tony Ridley, International SOS, Singapore, 2007


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