JAMES M. PRUSS
*************@*****.***
Skype: james.pruss
SUMMARY
Highly effective International Sales and Marketing Director, with multiple
skill sets and a proven history of driving profit and business growth for
organizations, ranging from start-ups to multi-nationals. Brings:
. Added value to any organization by virtue of vast experience in both
product and solution selling at the senior level management in the
U.S. and Asia.
. Extensive leadership and sales management experience, combined with
the required cultural sensitivity and awareness to succeed in any work
environment.
. Masterful ability to drive new business opportunities and synergies
needed to drive them.
CORE COMPETENCIES
* Sales & Marketing * Operations Management * Business Development
* Strategic Planning * Contract Negotiations * Entrepreneurial Leadership
* P & L Management * Team Leadership, Mentoring, Training
* Cross Cultural Understanding
CAREER HISTORY
ONE World Marketing July 2010 - Current
Business Development Consulting
Ho Chi Minh City, Vietnam
Company Overview
ONE World Marketing is engaged in business development consulting for firms
in Healthcare, Education, and General Business sectors. Current clients
include Saigon Star International School, located in Vietnam and Express
Medical Assistance, a Singaporean based provider of medical evacuation and
repatriation services.
Achievements
. Saigon Star International School - managed the marketing and public
relations for our strategic move from District 1 to District 2 in Ho Chi
Minh City, Vietnam
. Re-shaped the marketing message and focus of the school
. Increased enrolment by 5% in a 4 month period
. Initiated a marketing plan that will result in a 100% increase in student
numbers within 1 year
. EMA Express Medical Assistance - established relationships with major
insurers, brokers, hospitals, and clinics. For example BaoMinh, IAG
Group, Seven Corners, MEDEX Assist, FV Hospital, Hanh Phuc Hospital,
Victoria Healthcare
. Instrumental in driving the creation of a new insurance product that will
be launched in February 2011
Page 2 of 4: James Pruss
Victoria Healthcare International September 2009 - July 2010
PROJECT DEVELOPMENT MANAGER - Consultant
Ho Chi Minh City, Vietnam
Company Overview
Victoria Healthcare International is one of the leading providers of
international standard healthcare in Vietnam, with two medical facilities
in Ho Chi Minh City. There are over 150 professionals dedicated to the
delivery of high quality, best practice medicine, at reasonable prices for
both the Expatriate and local Vietnamese communities.
Achievements
. Developed and manage sector focused loyalty programs currently being
marketed by the sales team. For example, an average of 600 people per
month are signing up for the Easy Access program, and this allows us
to further track their spending habits and preferences.
. Achieved an 18% increase in per patient revenue for members enrolled
in the loyalty program, due to repeat visits.
. Manage and increase the number direct billing relationships with local
and international insurance firms by 20%
. Lead role in target marketing to the Expatriate Community, increasing
clinic usage by 10%.
. Played a key role in business development with my extensive network of
connections in the corporate community. For example, I played a
pivotal role in winning $65,000 in health check business with HSBC,
because of my access to top executives, whereas the company had never
previously won this business.
. Created new service lines in order to diversify and grow the business.
For example, First Aid Training, Occupational Health & Safety
Consulting, Hotel Programs.
. Managed a team of 10 people engaged in business development and
support functions
. Responsible for website content, fact sheets, brochures, radio and
newspaper advertisements, trade show exhibits, e-mail blasts, outdoor
ads, posters and flyers
. Managed internal and external resources including marketing
associates, copywriters, designers, web content developers, and
printers to fulfill multiple projects on time and on budget
Page 3 of 4:
International SOS March 2007 - July 2009
VIETNAM MARKETING MANAGER
Ho Chi Minh City, Vietnam
Company Overview
International SOS is the world's leading provider of medical assistance,
international healthcare, security services and outsourced customer care.
With over 5,200 professionals operating in 70 countries, SOS helps
organizations manage the health, safety and risks facing their travelers,
global workforce and customers.
Achievements
. Managed a complex marketing budget of $250,000 per year to within 3%
of plan.
. Directed the B2B marketing relationship with corporate clients in
banking, with consulates, education, hospitality, travel & tourism and
relocation companies. Achieved a 50% increase in the number of
consulate clients.
. Developed close community ties with key corporate decision makers.
. Effectively communicated key messages to both employees and external
clients.
. Managed a successful marketing campaign for the new HCMC Clinic and
the Alarm Centre, achieving a 15% increase in combined new client
visits and members without using direct mail.
. Achieved an overall increase in clinic utilization up 140%
. Implemented and facilitated the Guest Care Program for 4 - 5 star
hotels, resulting in a 15% increase in referrals.
. Provided the marketing support needed to finalize large deals with
clients such as Blue Scope Building, RMIT, Holcim
. Managed a team of 7 people engaged in business development support.
ONE World Marketing Corporation August 2000 -
February 2007
PRESIDENT
Los Angeles, CA
USA
Company Overview
A Los Angeles, CA USA-based sales and marketing organization, specializing
in women's active and lifestyle apparel. ONE World represented brands from
the U.S. as well as abroad, selling to a portfolio of multinational
clients, with a particular emphasis on the U.S. and Japanese markets. The
company also assisted brands in merchandising their product to suit the
needs of the local market.
Page 4 of 4:
Achievements
. Successfully planned and managed all sales related activities,
achieving a 100% increase in sales within a two-year period.
. Recruited and managed a team of 25 U.S. & international sales agents.
. Initiated and developed private label and branded business with leading
on-line and brick and mortar accounts including Title Nine Sports,
Activa.com, Boston Proper Sports, Jazzercise Catalogue, contributing to
$3,275,000 in sales revenue.
. Developed third party relationships to achieve key business objectives
with strategic foreign retail partners, including Oshmans in Japan
(Oshmans and Tipness), resulting in sales in excess of $500,000.
. "Brand Architect". Successfully introduced new brands to the U.S.
market.
. Managed a team of 13 business development managers in the U.S. and
abroad
AFFILIATIONS
Founding Member, Vietnam Occupational Health & Safety Alliance
EDUCATION
Boston College Bachelor of Science
- Marketing Major
Newton, Massachusetts
OTHER TRAINING
H1N1 Swine Flu seminar, 2009
Grow Coaching Model Training, 2008
Enhancement Product Training, 2008
Pandemic Planning Seminar, Dr. Jeff Staples, Singapore, 2007
Regional Security Seminar, Tony Ridley, International SOS, Singapore, 2007
CURRENTLY EMPLOYED