Diane K. Balogh
St. Louis, MO 63146 www.linkedin.com/in/dianebalogh
***********@*****.***
PROFESSIONAL PROFILE
Leader in Corporate Communications, Media Relations, Editing and Writing
with more than 20 years of experience in helping organizations define their
products and services in a language that speaks directly to the customer.
Strengths include:
Project management involving Production of internal/external
multidisciplinary creative teams, communications materials, including
building team engagement and magazines, newsletters, electronic
commitment to quality. news formats and press releases.
Results oriented, with emphasis on Consultative skills, including working
meeting customer needs and deadlines. with senior leadership on delivery of
difficult messages.
Collaboration with customers to ensure Proficiency in editing copy by using
positive messaging. the Associated Press' AP Stylebook
guidelines.
Researching and developing story ideas Working with creative people to
to pitch to media outlets. enhance communication through video
and photography.
Strategic communication planning. Attention to detail.
SELECTED ACCOMPLISHMENTS
Writing/Editing
. Wrote, edited and managed the design and production of a quarterly 52-
page, full-color international magazine for a women's fraternal
organization with approximately 130,000 members.
. Edited and wrote an award-winning, bi-monthly magazine for a St. Louis
professional photographers organization distributed to members, as well
as 1,500 people who worked in related fields.
. Edited bi-monthly employee publication for 60-store supermarket chain
with a total of 7,000 employees. Communicated with all levels of
employees from baggers and checkers to president and chief executive
officer, as well as retirees. Resulted in the visibility of employees and
created enthusiasm for individual recognition. Conceptualized and wrote
speeches given by the company president and other top-level executives at
annual company functions.
. Edited Jersey County American weekly newspaper with circulation of 7,500
in Jerseyville, Illinois. Wrote news and feature articles and covered
local news beats, such as police department, school board and county and
city councils. Assigned stories to freelance reporters.
Strategic Planning/Special Events Management
. Designed both long-range and short-term public relations plans with key
points and goals to reach targeted audiences.
. Prepared for, and oversaw, facility grand openings by writing and working
with designers on facility brochures; inviting dignitaries and media;
writing and distributing press releases; and ordering refreshments and
renting necessary equipment.
Media Relations
. Served as company spokesperson, helping to build a reputation with the
media for immediate responsiveness.
. Pitched story ideas with news relevance to reporters and secured subjects
to be interviewed.
. Counseled employees/board/executive director on news issues and served as
their liaison with the media.
Photography/Visual Communications
. Oversaw the production of informational videos. Work included issuing a
Request for Proposal for a production company, writing script outlines
with storyboards and coordinating all interviews and locations.
. Assumed responsibility for photography and graphics to accompany print
communication materials and audio-visual presentations given by top-level
executives.
Diane K. Balogh Page
Two
PROFESSIONAL EMPLOYMENT
COMPUTER RESOURCE SOLUTIONS, Chicago, Ill.
2010-present
Web Content Writer for AT&T in St. Louis, Mo.
Write and edit web content for AT&T's customer support website.
. Work with AT&T business partners and web designers to develop clear,
concise messages for consumers.
. Create a content requirement document to be used by web business and
technical producers.
. Respond in a timely manner to writing requests through an electronic
project management system.
ST. JOHN'S MERCY MEDICAL CENTER, Creve Coeur, Mo.
2008-2009
Communications Manager
Managed the public relations department, including accountability for
internal employee communications, patient information brochures, and
collaboration with leadership teams to create and edit PowerPoint
presentations. Led the creative team that designed a high-volume of
communications materials. Served as a point of contact for media during
high-visibility, breaking news stories.
. Responded immediately to media requests from reporters covering stories
that ranged from the shooting of a mayor and several city officials in an
idyllic St. Louis suburb, to the birth of quadruplets that created a
family of eight on 8/8/08.
. Reported to employees the story of how a mother found a touching way to
deal with her grief and repay the inter-disciplinary team of caregivers
who treated her dying young adult son with dignity and compassion.
. Scored 4.85 on a 5-point scale in a Gallup poll about employee engagement
job satisfaction, which was completed by six reporting co-workers.
PI BETA PHI FRATERNITY, Town & Country, Mo.
2003-2008
Director of Communications and Editor
Wrote, edited and formatted a quarterly magazine to inform alumnae and
collegian members about the activities of their fraternity to instill pride
and recognition of the value of life-long membership. Directed external
communications efforts to publicize the philanthropic efforts of Pi Beta
Phi and was the contact for all calls from the media.
. Increased the publication of the magazine from three to four issues a
year, which involved an even tighter adherence to production schedules to
ensure deadlines were met.
. Reduced the magazine's print production costs by using technology to
perform pre-production work, which had previously been handled by the
printer.
LUTHERAN FAMILY AND CHILDREN'S SERVICES FOUNDATION, St. Louis, Mo.
2000-2003
Public Relations/Marketing Manager
Oversaw the publicity of the work of this social services agency by
producing a quarterly newsletter, press releases, informational video,
advertisements and pitching story ideas to the media.
. Created an informational video, which highlighted the agency's programs,
to show to prospective donors; work included hiring a video production
firm, drafting a script, researching programs and clients to profile, and
coordinating schedules to make efficient use of time and resources.
. Placed a news story about one of the first families affected by a
Missouri law, which allowed foreign-born children to become citizens at
the time of their adoption by United States parents.
PRODUCTIVE LIVING BOARD, St. Louis, Mo.
1993-2000
Public Relations Coordinator
Responsible for promoting the work of the agencies funded by the Productive
Living Board that helped people with disabilities to live, work and play in
the community.
Previous public relations experience with Cardinal Glennon Children's
Hospital, Metropolitan St. Louis Sewer District and Schnuck Markets, Inc.
Education
Bachelor of Journalism, University of Missouri School of Journalism,
Columbia, Mo.
Major in News-Editorial with an area of emphasis in science writing
Diane K. Balogh Page
Three
Recognition/Affiliations
International Association of Business Communicators (IABC) leadership
roles: 2006-08 Professional Development Director for the IABC Pacific
Plains Region; 2004-05 President and 2002-03 Treasurer of the IABC/St.
Louis Chapter. Recipient of the President's Award from the IABC/St. Louis
Chapter.
Recipient of a Show-Me Excellence writing award from the Missouri
Association for Healthcare Marketing and Public Relations, 2009.
Member of the Parkway School District PR Advisory Committee, 2004-present.
Editor of the Focus when the American Society of Media Photographers/St.
Louis Chapter received an ASMP Chapter Award for Best Newsletter.
Public relations chairperson of the Heartland Disability Rights March and
Rally planning committee, 1996-1999.