ALAN C. HERSCOTT
*** ****** ******, ******, ************* 02459
Telephone: 617-***-**** • Email: *********@*****.***
Sales Professional
SUMMARY
Senior Sales and Business development executive with 15 years of proven professional selling
experience. Ability to drive business growth through aggressive sales initiatives that deliver revenue
growth, market share, and market penetration. Strong background in identifying, establishing, and
managing strategic relationships to leverage and generate significant business opportunities.
PROFILE
• Top Performer in Sales; Consistently surpassing quotas
• Strong consultative- solution based selling skill set
• Strategic planning: Sales forecasting competency
• Peak producer: New account generation
• Recognized for exceptional closing abilities
• Account expansion and up-selling system skills
• Profitability: Completely revenue driven
• Superior organizational skills
• Very strong “Hunter” Mentality
PROFESSIONAL EXPERIENCE
(2009-Present)
BROOKWOOD CAPITAL
Senior Sales Executive
Brookwood Capital LLC is a respected leader in Credit Card Acquisition and consultant to
Credit Unions and Community banks throughout the US
Identified new potential clients using key financial qualifiers, aggressively prospected new clients based
on asset strength of Credit Card program to partner with Élan Financial Services as their Credit Card
provider of choice. Presented to key decision makers within the Credit Union and Boards when asked.
• Consulting with “C” level executives addressing strategies to increase market share and
performance of credit card programs
• Broker representing Élan Financial Services a division of US Bank and TMG (The Members
Group) for sales of Credit Card portfolios ranging from 10-100M in assets
• #1 on sales team with 23 Million in closings to date representing 1.5 million in new revenue to
Brookwood Capital
• Strong hunter mentality with 9-15 month sales cycle
• Participated in and presented financial analysis to management teams and boards
• Represented company at numerous trade and industry shows to establish relationships with new
clientele.
RETRIEVEX (2008 to 2009)
Senior Sales Director
Retrievex is the fastest growing New England provider for offsite records storage, back up tape
storage and shredding of sensitive documents.
Responsible for identifying and prospecting major accounts in the Boston market for offsite records
storage competing against Iron Mountain for all new business. Adept at writing proposals and
participating in RFP’s when required.
• #1 in sales, surpassed quota by 156% - 2009
• #1 in sales, 125% of quota in 2008
• Generated over $2.2 million in net new revenue for company in 2009
• Entrepreneurial environment targeting firms of all sizes in the Boston area, Key account wins
included: Children’s Hospital, Brown Rudnick, Grand Circle Travel Hamilton, Brook, Smith &
Reynolds, Dunkin Donuts
• Strong “Hunter” Mentality building pipeline and follow up with clients
• Principal contacts included CEO, CFO, COO, Director of Purchasing/Materials and Records
Managers
• Responsible for entire sales cycle including cold calling, formal proposals, cost analysis, RFP’s
and agreement negotiations
• Represented company at conferences, tradeshows and industry events to formulate relationships
with prospects and deepen client relationships
• Adept at Salesforce.com
KESSLER GROUP (1998 to 2008)
Senior Sales Consultant, Asset Acquisition Group (2007 to 2008)
The Kessler Group is the market leader in co-branded credit cards and credit card acquisitions
to Credit Unions and Community Bank marketplace.
Identified and aggressively prospected Credit Unions for credit card acquisition, on behalf of Élan
Financial Services a division of US Bank. Dealt directly with “C” level management in a consultative –
solution based format to increase Credit Card usage, member penetration, and made recommendations to
sell or hold assets based on strategic initiatives.
• #1 on sales team, 210% of quota with $47 million in closings in 2007 representing 1.41 million in
new revenue to Kessler Financial
• Principal contacts included: CEO, CFO, COO, Loan Managers and Credit Card Supervisors
• Delivered recommendations to increase market share and profitability to prospective clients
• Investment banker for credit card portfolio sales between multimillion dollar Credit Union
portfolios and Élan Financial Services a division of US Bank
• Won numerous Quarterly, monthly awards for excellence in sales along with prestigious “Top
Gun” award for recognition of outstanding sales achievements in 2006, 2007 given to the top 4
producers out of 25 on the sales team.
Senior Sales Consultant, Affinity Credit Card Program (1998 to 2007)
Representing MBNA Bank creating new Credit Card programs with affinity groups across a number of
verticals which included College and Universities, Special Interest Groups and Professional Associations.
Presenting affinity programs to Association Presidents, Alumni Directors and Boards. Aggressive Hunter
mentality resulting in thousands of new Credit Card relationships to the bank.
• Requested by MBNA America Bank to represent Kessler to complete an acquisition of $250
million in affinity deals from Bank One with a team of 14 others from MBNA Bank. Single
largest asset purchase of affinity programs by MBNA
• Top 10% of sales producers throughout entire tenure at company
• Exceeded quota of 15 new partnerships per year with an average of 18-22 new affinity programs
per year resulting in thousands of new Credit Card relationships with MBNA Bank
• Developed and maintained relationships during 12-18 month sales cycle
• Created partnerships with Alumni Directors, Association President’s and COO of Non Profit
groups and College/University, special interest groups and other verticals
• Extensive knowledge and understanding of key drivers within the affinity credit card marketplace
• Entrepreneurial environment targeting emerging markets and new business opportunities
• Participated in and presented financial analysis of portfolios
• Analytically performed market research to identify qualified prospects
• Represented company at trade shows, conferences, and industry events to foster new
relationships
EDUCATION
Quinnipiac University
B.S. in Business
Concentration in Marketing and Finance