Sales Manager

Louise Seeber *** Reef Road

Residence 203-***-****

Fairfield, CT 06824

Mobile 203-***-****

********@*********.***

www.linkedin.com/in/ltseeber

Award Winning Trade Show/Logistics Manager with track record of 15 years

progressive experience providing event & trade show planning, management,

logistics, analysis, client development, sales, and marketing from event's

initial inception to execution. Strong networker, relationship builder and

problem solver. Rapidly productive in new environments.

Skills Summary:

. Recognized as top trade show manager by worldwide trade show magazine

. 15 years of progressive sales, marketing, budgeting, client relations and

logistics experience

. Identified, researched and capitalized on new growth opportunities

through market analysis, product development expertise, and keen business

instincts

. Proven track record of working under pressure in fast paced environments

. Efficient manager who guides concepts to successful conclusion with

clear plans and results

. National and international business exposure, successfully

developing key markets and relationships

Professional Experience:

Brinks Global Services (New York, NY)

May 10-Present

A global division of Brink's, Incorporated, a recognized provider of

secured logistics solutions.

Show Logistics Manager

Manage the Diamond and Jewelry Trade Show division with yearly revenue of

$3 Million.

. Manage all aspects of the transportation of customer merchandise to

and from major trade shows throughout the U.S. (200 major and minor

shows annually.)

. Developed and implemented strategic transportation plans to achieve

corporate goals for profitability

. Implemented and created aggressive sales, marketing, and advertising

campaign targeting our key audience, diamond and jewelry businesses

. Negotiated new hotel contracts for staff resulting in $15,000 savings

. Ensured effective relations were developed and maintained with each

customer

. Increased business by 400 pieces for Fall Miami Show resulting in 100 new

customers

. Organized and maintained marketing department files

. Managed a staff of 4 show coordinators

Tiffany & Co (Westport, CT)

Dec 09-Jan 10

A luxury jewelry and giftware company with 9,000 employees and 180 stores.

Seasonal Sales Professional

Spearheaded profitable growth and responsible to drive sales/business

development for phone order holiday business.

. Managed over 1000 phone orders for December over the POS system; achieved

$60,000 in sales in 4 weeks

Stepping Stones Museum for Children (Norwalk, CT)

Sept 08-Dec 08

A non-profit children's museum with 40 employees dedicated to the pursuit

of life long learning of children.

Consultant-Traveling Exhibits

Challenged to develop sales, marketing and logistics campaign for

Conservation Quest traveling exhibit.

. Designed sales and marketing strategy for $1M traveling exhibit to

promote and rent exhibits to prospect host sites which included

children's museums, science centers, and schools

George Little Management, LLC (White Plains, NY)

Nov 95-June 08

A $40M company with 60 employees specialized in providing trade show/event

management and marketing services to the consumer gift products industry.

Show Manager (2000-2008)

Exhibit Sales Manager (1999-2000)

Trade Show Coordinator (1995-1999)

Directed all aspects of business operations of 7 tradeshows and their

profitability

. Achieved 118% growth in exhibitor booth sales since NY Gift Cash & Carry

Show's inception in 2001 winning Trade Show Week's Award for Number One

Trade Show in 2004 despite 20% cuts in advertising and direct mail

funding

. Directed exhibit logistics and management supplies to and from show venue

ensuring timely and efficient coordination and integration of the show

. Directed, researched and executed market launch of 2 new trade shows

delivering revenue growth of 129% in booths and 94% in attendance in

show's second year

. Managed 7 show budgets of $2 million dollar each; experienced in cost

cutting, re-forecasting, budget perimeters, tracking costs and sales

results, P & L management and cost analysis procedures; consistently

bringing events in on or under budget

. Cultivated over 500 relationships with key industry gatekeepers

. Conceptualized and managed floor plan for each show totaling 175,000

square feet

. Trained and mentored sales/administrative staff of 3. Managed temporary

on site event staff

. Developed marketing & advertising strategies to include

exhibit/attendee sales direction, advertising, sponsorship sales,

operations, web content, databases, direct mail, PR, promotion, e-

communications and telemarketing

. Cemented an outstanding track record of sales including giftware and

jewelry lines; producing a sold out division exceeding budget

expectations

Previous Employment:

Assistant Manager, EXPRESS (Stamford, CT) 1992-1995

Education and Training:

B.A., American Studies, Wheaton College (Norton, MA) 1992

Computer Skills:

Proficient in MS Word, Access, Excel, Outlook, Internet, Contribute,

AS/400, Blackberry, Lotus Notes

Special Achievements:

. USTA ranked tennis player/ team member of 4.5 ladies and mixed tennis

team

. Wheaton Alumnae Association Volunteer specialized in development, events

and reunion planning

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