Sales Management

Cesar Marolla

***** **** ****** **** ( Lancaster, CA 93536

C: 818-***-**** ( *****.*******@****.***

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Senior Management - Global Marketing Sales Operations

Telecommunications ( Entertainment ( Government ( Environmental

Sustainability

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Decisive yet adaptable executive with a demonstrative career in leading

powerful sales, marketing, and operational directives in highly competitive

consumer, entertainment, and Government markets. In-depth background

collaborating with highly visible executives, public figures, and military-

focused organizations, including Executive Film Producers, top worldwide

entertainers, and Armed Forces Entertainment. Apply social and personal

accountabilities for environmental management and sustainability as it

applies to business operations. Possess sharp business leadership and keen

marketing instincts that drives revenue growth, solidifies dominant market

share, and obtains P&L financial results. Leverage innovation, the power of

effective customer relations, and the experience of analytical

troubleshooting to create measurable solutions that foster loyalty and

support from clients, partners, and key stakeholders. Lead with a mentoring

management style while revising key strategies to control operating costs

and expenses. Fluent in Spanish.

KEY STRENGTHS

STRATEGIC & TACTICAL PLANNING / General Management & Operational

FORECASTING Leadership

P&L / Budget Management Social and Society Responsibility

Sales, Market & Competitive Analysis Sales Cycle Management

Advertising / Promotional Campaign

Environmental Health & Safety Development

Consumer Lifestyle & Buying Trends Team Building & Cross-Functional

Relationship Building & Brand Leadership

Management Public Relations & Presentations

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PROFESSIONAL EXPERIENCE

T-Mobile USA - Los Angeles, CA 2005 to present

$17B National provider of wireless voice, messaging, and data services.

Management Leadership

Serve in highly visible sales leadership role overseeing marketing, sales,

inventory control, staff development, and performance monitoring. Initial

member of corporate Sustainability Environmental Department. Accountable

for driving revenue growth and operational efficiencies through the

identification, implementation, and support of demographic analysis and

strategies. Chartered with supplying a constant flow of day-to-day and long-

term business operations performance to the senior management. Orchestrated

sales management efforts to deliver superior customer experience.

. Developed a sustainability plan by partnering with senior management to

implement the first-ever recycling program for paper and cardboard.

. Audited retail store locations for the wireless industry to reduce the

environmental footprint.

. Presented a research plan to significantly reduced scrap metal from

reaching landfills by creating and conducting a cell phone recycling

program.

. Leveraged Leadership in Energy & Environmental Design (LEED)

certification system to develop strategies around water efficiency, CO2

emissions reduction, and improved indoor environmental quality.

. Led team revenue and sales performance to achieve 160% of targeted quotas

of a 2-year period as a result of capitalizing on sales coaching

strategies that emphasized a shared corporate vision and culture.

. Adjusted revenue and customer growth strategies based on analysis of

customer needs.

. Implemented a mobile media marketing plan increasing awareness and

revenue for a 33 million customer base.

. Boosted customer retention rate 89% and new sales 130% by personally

visiting different sales locations to identify sales training needs and

introduce performance development programs.

. Played a key role in improving environmental footprint of the

organization by developing a sustainability plan to save costs and gain

efficiency while spurring revenue growth.

Armed Forces Entertainment (Division of The Pentagon) - Washington, DC

2004 to 2005

Official agency for providing entertainment to U.S. military personnel

overseas. Supports soldiers, airmen, marines, and sailors by bringing them

the very best in American entertainment.

Director & Leader

Invited by the Secretary of Defense to travel and entertain military

personnel in specific countries in support of "Operation Iraqi Freedom".

Contributed to the overall Armed Forces Entertainment Program in the Middle

East and Northeast Africa.

. Fisher House for Wounded Soldiers - Donated personal time and effort

appearing on various media outlets and organizing events for a unique

private-public partnership that supports America's military. The program

recognizes the special sacrifices of those in uniform and the hardships

of military service by meeting a humanitarian need beyond that normally

provided by the Departments of Defense and Veterans Affairs.

. Bob Hope USO/Secretary of Defense - Traveled to Northeast Africa and

visited orphan children. Since before the United States entered World War

II, the USO (United Service Organizations) has been the bridge between

the American public and the U.S. military.

Darque Pictures/RED Distribution - Los Angeles, CA/New York, NY

2001 to 2005

Sales and marketing division of Sony Music Entertainment.

VP Marketing & Executive Producer

Joined organization in executive role to leverage personal understanding of

youth culture and entertainment. Tasked with introducing creative campaigns

to drive revenue and profit growth. Developed tactical and strategic

marketing plans. Conducted market and demographic analysis to ensure proper

proposal of marketing and content strategies.

. Propelled revenue as a result of partnering with major recording artists,

Grammy Award winners, jazz legends, songwriters, and entertainment

Presidents.

. Produced and recorded tracks with American Idol finalist for different

media outlets.

. Developed marketing plans for musical bands in Western European, Middle

East, and Northeast Africa on behalf of the Armed Forces Entertainment.

Cesar Music Productions/Sony Music Latin Division - Los Angeles, CA/New

York, NY 1996 to 2000

Latin sales and marketing division of Sony Music Entertainment.

Production & Artist Development

Reported to President of Latin Products. Tasked with providing strategic

leadership and growth opportunities to artist productions. Supervised and

executed concerts, marketing promotions, sales, and continuously identified

new business.

. Secured profitable deals with bands and solo artists by evaluating long-

term projects.

. Matched artists with the right demographics by researching market tastes

and monitoring the quality of programs across television and radio.

. Progressed artist careers and grew revenue by managing budgets,

monitoring music production quality, and acquiring additional talent.

EDUCATION and PROFESSIONAL TRAINING

Master of Liberal Arts in Sustainability and Environmental Management (in

progress)

Harvard University - Cambridge, MA

B.S.B.A. in Marketing

Columbia College - Columbia, MO

Innovation in the Global Economy/Columbia Essentials of Management-Web

Conferencing training

Columbia University-New York, NY

Customer Growth and Retention; Internet Strategies, Ethics, Safety and

Security; Leadership Skills Development

AWARDS and RECOGNITIONS

Certificate of Appreciation - Department of Defense

Letter of Appreciation - Office of the Assistant Secretary of Defense

Excellence Award - T-Mobile USA

Certificate of Commendation - Columbia College

Military Coin of Recognition and Appreciation - Presented by Camp Victory

Commander, Kuwait.

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