Manager Marketing

WARREN CLYBORNE Minnetonka, MN / +* ***-***-

**** / ******@********.****

SUMMARY

Marketing professional with experience in product marketing and interactive

marketing, project management, extensive international experience (more

than a decade of marketing experience in Europe; fluency in multiple

languages), as well as proficiency and interest in information

technologies.

AREAS OF EXPERTISE

Business Planning / Forecasting & Reporting / Pricing / NPIs /

Installed Base Marketing / Interactive (Web & Email) Marketing / Vendor

Management / Project Management / International Business

PROFESSIONAL EXPERIENCE

Graduate study in France, return to US from Europe, and substitute teaching

(Breck/BSM) 2008 - Present

Hewlett-Packard (HP), 10+ years in various marketing roles

1996 - 2007

HP eMarketing Program Manager, Grenoble, France, 2003 - 2007

* Responsible for understanding overall home-segment marketing goals and

directions in Europe, representing the corresponding web needs within

hp.com, and project management with HP IT resources and external agencies

to put necessary interactive assets in place.

* Consulting to product marketing groups on hp.com interactive assets and

capabilities.

* Led implementation in Europe of new home consumer portal, product

selection tool, digital photo solutions pages, you+HP web site, HP product

awards pages and multiple other web properties.

* Led projects in the marketing campaign operations area, primarily in

customer data management.

HP Service Manager - Email Marketing, Grenoble, France, 2001 - 2003

* Responsible for EMEA IT services in the area of home-segment e-mail

marketing and web registrations.

* Selection and management of external IT partners specializing in the

delivery of marketing e-mails, and coordination with HP IT and internal

customer database.

* System delivered over 600 thousand customized, targeted emails per week

in 9 countries and 5 languages.

HP Product Marketing Manager, European Inkjet Office Papers, Stuttgart,

Germany, 1997 - 2001

* Responsible for overall management and growth of $70m European office,

inkjet specialty paper business (CPG products such as HP Bright White

Paper, HP Photo Papers, HP Brochure Paper).

* Responsible for EMEA sales quota performance, all pricing decisions,

sales forecasts, marketing/channel plans, competitor/market tracking, sales

force training, NPIs, and reporting.

* Sales quota achieved every year as PM. Revenues for small-format paper

business (excluding obsoleted products) increased an average of 25% per

year.

HP Product Manager, LaserJet Paper and Accessories, San Francisco, CA,

1995 - 1997

* Responsible for world-wide P & L, quota performance, forecasting,

pricing policy, and annual business plan for line of LaserJet specialty

papers and accessories.

* Responsible for establishing and tracking marketing budget.

* Responsible for evaluating and launching new products; obsolescence

plans for old ones.

* 30% improvement in product line profitability during time as product

line lead.

* Entered group as a subcontractor responsible for launching NetServer

rack business in Europe. Responsible for initial pricing, Marcom

materials, training and overall marketing strategy for EMEA region. Joined

HP after subcontractor position ended (1/96).

WARREN CLYBORNE Minnetonka, MN / +1 612-567-

8551 / ******@********.****

PROFESSIONAL EXPERIENCE (continued - pre-MBA)

Howard Hughes Medical Institute/UCSF, Software Developer, San Francisco, CA

1989 - 1993

* Designed and implemented an image display and analysis software package

for optical and electron microscopy.

* Responsible for product through all stages of development, from

technical conception through coding to beginning stages of

commercialization.

* Product used in laboratories in Israel, Japan, the UK and the US; still

downloadable at: www.msg.ucsf.edu/IVE

Analogic Corp., Software Developer, Boston, MA

1987 - 1989

* Development, maintenance and documentation of a software package for use

in medical imaging.

* Responsible for training classes to acquaint users with software and for

technical customer support.

EDUCATION

Universite Pierre Mendes France, Grenoble, France

Diploma: Masters in European Union Studies (multi-disciplinary

program in EU economics, law, and political science). With

honors.

UCLA (Anderson Graduate School of Management), Los Angeles, CA

Diploma: MBA - Marketing and International Business (International

Business Fellow)

Exchange: Institut Superieur des Affaires, Groupe HEC, Paris.

Internships : Patagonia, market research, Paris, France; Rh ne-Poulenc,

strategic planning, Paris, FR.

Rice University, Houston, TX

Diploma: Bachelor of Science Electrical Engineering and Computer Science

LANGUAGES

English - mother tongue; French - very fluent; German - fluent; Spanish -

advanced.

WORK PERMITS

Dual US and French citizenship. Authorized to work in USA, European Union

countries, and Switzerland.

COMPUTER SKILLS

MS Project, Excel Macros, Epiphany, Omniture, Business Objects,

Dreamweaver, HTML, SQL, PHP.

INTERESTS

Running (finisher Montreal and Lyon marathons); European History

(Archaeological Dig, Rome, Italy); Languages.

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