Marketing Sales

NITASHA ROHATGI

***** ***** *****, ****** ******, CA 92677

949-***-**** *******.*******@*****.***

EDUCATION

Pepperdine University, Graziadio School of Business Management

Malibu, CA

MBA, Marketing Concentration

April 2011

. Marketing Society - Co-President

. National Association of Women MBAs - Conference Director

. Graziadio Marketing Ambassador

. TCU Sony Case Competition - Selected as one of two representatives

from Pepperdine

. IHOP E2B Consulting Project: Analyzed consumer trends/behaviors,

competition and areas of innovation to create a marketing plan for a

new quick service restaurant model.

University of California, Irvine

Irvine, CA

Bachelor of Arts, International Studies, Management Minor

June 2005

. Education Abroad Program: Universita per Stranieri di Siena, Siena,

Italy, Summer 2003

. Dean's Honor List: Winter 2003, 2004, Spring 2004, Fall 2004

EXPERIENCE

Crown Jewel Club El Segundo,

CA

Business Development Intern June 2010 -

August 2010

. Created a business plan in order to generate an additional $50,000 in

funds in 2010, and $200,000 in 2011 via corporate sponsors, grants and

donations.

. Managed the website redesign in order to create a user-friendly site

and help facilitate brand awareness.

. Worked with the marketing team to develop a social media strategy that

utilized tools such as: Facebook, Twitter and LinkedIn.

Lantronix

Irvine, CA

Marketing Communications Coordinator

June 2004 - June 2009

. Created a trade show process that ensured maximum exposure in the

Network Connection Enablement industry and increased attendance from

two to ten trade shows a year.

. Completed competitive marketing benchmark research of five different

competitors to refocus company's marketing and branding strategy from

advertising campaigns to the website.

. Oversaw marketing communications quarterly budgets of $200,000 to

$350,000.

. Managed marketing collateral to facilitate communications between the

company, clients, rep firms and channels partners.

. Supervised the media and web banner production schedule to increase

the number of online impressions to 1,060,000+/monthly.

. Maintained CRM software (Salesforce.com) campaigns to track Sales

team's leads and increase visibility of new opportunities and reduce

response time.

. Collaborated with the Asia Pacific team on marketing initiatives to

implement a unified brand strategy and increase product awareness.

. Worked with public relations firms to secure media coverage across

different industry verticals including medical, industrial, security

and government.

Herbst LaZar Bell Inc.

Lake Forest, CA

Marketing Assistant

November 2003 - May 2004

. Developed branding concepts for the California office.

. Client analysis for the following verticals: consumer, medical and

industrial.

ADDITIONAL

. Computer skills: MS Office suite, Salesforce.com, Photoshop,

Illustrator, InDesign, Social Networking Savvy: Twitter, Facebook,

YouTube experience

. Language skills: Hindi

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