Sales Manager
Resume:
Renee Ganey
**********@*******.***
Profile
Results-driven, articulate marketing professional. Self-directed team
player demonstrating excellent communication & problem-solving skills.
Proven leadership abilities leveraging sales success, marketing knowledge,
adaptability & ability to inspire commitment.
Experience
Kem Krest Corporation April
2010 - October 2010
Director of Marketing -Elkhart, IN
. Lead organization's Marketing, Sales & Communication efforts
. Managed Inside Sales Team achieving $18 Million Sales; Restructured
staffing, metrics & tactics resulting in 30% close rates
. Partnered with General Motors & Hyundai Motors to develop effective sales
& marketing plans for OE Chemical Programs
. Created innovative promotional and communication programs to build brand
awareness & customer loyalty
. Developed & delivered sales presentations to prospective OE customers
including Nissan Motors, Kia Motors & Yamaha
MARS Petcare September
2004 - March 2010
Brand Manager - NUTRO Natural Choice brand dog food; Nashville, TN
. Managed $424 Million Global Brand & Brand Team
. Achieved Gross Sales Volume Growth of 4% vs. 2008; #1 Lamb & Rice Brand;
#1 Large Breed Brand in America's Pet Stores
. Increased sales & built brand awareness by implementing strategic
marketing plans including in-store merchandising; print, direct mail,
customer relationship marketing and web media; PR & social media; and in-
store education
. Lead cross-functional teams & agency partners to successfully launch 5
products, reformulate and repackage11 products on time and within budget,
and execute promotions via in-store, on-line, print, direct mail and
social media vehicles
. Partnered with national accounts buyers, marketing, merchandisers & store
operations to launch new products via in-store, on-line, print, CRM
tactics and FSIs
. Owned brand P&L and effectively managed multi-million dollar marketing
budget
. Crafted compelling, fact-based collateral and tools for use with
consumers, retailers, internal sales team, distributor sales teams,
influencer base, in-store demonstrators, shows and events teams, and in-
store merchandising
Brand Manager - NUTRO MAX brand dog food & MAX CAT brand cat food; City of
Industry, CA
. Managed $97 Million Brands
. Achieved 12% Unit Volume Growth
. Lead research, development & implementation of new branding strategy &
pricing strategy
. Created effective multi-media marketing campaign targeted at specialty
market- including retailers & distributors
. Effectively managed cross-functional teams to successfully launch 4
products on time and within budget
. Partnered with agencies to create & execute promotions via in-store, on-
line, direct mail, and print vehicles
. Owned brand P&L and strategically managed several million dollar
marketing budget
. Developed collateral and tools for use with consumers, retailers,
internal sales team, distributor sales teams, influencer base, in-store
demonstrators, shows and events teams, and in-store merchandising
Brand Manager - NUTRO MAX CAT brand cat food; City of Industry, CA
. Managed $25 Million Brand
. Grew brand 24% in Unit Volume
. Lead cross-functional team & agency partners in development and
implementation of new brand positioning, complete package re-design, new
innovative formulation and launch of 16 products on time and within
budget
. Launched fact-based collateral and tools supporting new brand look and
positioning for use with consumers, retailers, internal sales team,
distributor sales teams, influencer base, in-store demonstrators, shows
and events teams, and in-store merchandising
. Partnered with agencies, national accounts buyers, marketing,
merchandisers & store operations to re-launch brand via in-store, on-
line, print, CRM tactics and FSIs
. Owned brand P&L and strategically managed several million dollar
marketing budget
NUTRO District Sales Manager; Eastern/Central WA
. Managed sales, merchandising, promotion & education of 5 pet food lines
to 140 independent retailers and veterinarians
. Responsible for largest US distributor- negotiated with buyers to exceed
sales goals, created & facilitated promotions, educated distributor sales
& customer service representatives
. Achieved double digit territory volume growth- 22% in 2006; 18% in 2005
. Grew sales in largest Farm & Feed chain in Pacific Northwest- 42% in
2006; 49% in 2005
. Recognized for outstanding sales growth - 2006 & 2005
Macy's, Inc. June 1998 -
September 2004
Loyalty and Third Party Partnership Manager; Macy's- Seattle, WA
. Retail Gift Card Product Manager - Managed card creative, in-store
merchandising, advertising and promotional plan inclusive of TV, print,
radio, web and direct mail, and Budget and P&L for 5-state territory
. Corporate Gift Card Sales Manager - Developed and managed $1 million
corporate gift card business. Grew sales over 100% in 1 year
. Loyalty Manager- Created and implemented unique programs, rewards and
innovative partnerships to increase customer loyalty utilizing PR, TV,
print, direct mail, web, email and in-store signage. Managed Make-A-Wish
and Ronald McDonald House charity programs benefiting the charities by
over $450,000, increasing in-store sales by 3% and on-line traffic by
30%.
Executive Development Program; FACS Group- Mason, OH
1998 - 2003
Customer Service Manager - Macys.com, Bloomingdales.com, WeddingChannel.com
. Managed team of 15
. Lead e-commerce site redesign team- Macys.com & MacysWeddingChannel.com
. Appointed to Bloomingdales.com Launch Team - Lead customer service
development project
Marketing Manager - Federated Financial Services
Appointed to Federated CRM Implementation Team - partnered with agency to
develop and implement customized customer relationship marketing database
and trained end users
Managed marketing plans & privacy compliance for direct mail, telemarketing
and email programs earning $20 million EBIT
Prospected, implemented and managed club programs resulting in $1.5 million
EBIT
Managed List Marketing business partnering with agency to earn $1 million
EBIT
Partnered with statistician to implement marketing models
Research & Communications Manager - Federated Benefits
Managed 6 researchers and communications group of 20
Designed & implemented research database and cross-functional on-line
workflow system
Communications Manager - Federated Employee Services
Managed Human Resource communications group of 15
Directed seasonal hiring campaign for 5 Federated retail divisions nation-
wide
Trained Staff of 50
Collections Manager
Managed $5 million P&L portfolio and staff of 12
Hiring Manager for Collections - performed interviews, job offers and
maintained hiring plans for department of 200
Education
indiana university
Bloomington, IN
Bachelor of Science- Public Affairs; Minors- Business & Sociology
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