JENNIFER HAGERT
http://www.linkedin.com/in/jenniferhagert
Hoboken, New Jersey 07030 ********.******@*****.***
Marketing and Account Management Professional with expertise in
successfully managing a portfolio of accounts and identifying new business
opportunities for top-tier advertisers, media and advertising agencies.
Professional ExperiencE
The Nielsen Company, Parsippany, NJ 2010
Associate Client Manager, Consumer Marketing
Clients included Estee Lauder and Goya.
. Grew accounts and maintained current contractual business by training
and educating clients how Nielsen solutions can assist them in attaining
their sales and marketing goals.
Dynamic Logic - WPP Group, New York, NY 2008 - 2010
Account Manager, Digital Advertising Effectiveness
Clients included MediaCom, Hill Holliday, Dentsu, MediaContacts, Carat, LG,
Chase, Conde Nast, BBC, Jumptap
. Managed and sold research services to a portfolio of approximately 25
major media agencies, advertisers and web publishers
. Experienced in proposal development, structuring and negotiating
contracts from $20k-$250k
. Utilized consultative sales skills to identify business development
opportunities among client base; achieved $1.2 million a year in revenue
. Managed the creation and delivery of contract deliverables for clients'
online display, mobile and social media campaign projects by the
research team
. Exhibited creative problem solving skills; suggested ways to enhance and
improve study sample collection and received an employee award from the
Chief Operating Officer
New Jersey Nets Basketball, East Rutherford, NJ 2005 - 2008
Account Executive, Partnership Marketing
Clients included US Army, American Dairy Association, ADIDAS, Goya Foods,
Yellow Tail Wines and GEICO
. Led client relationships and the fulfillment of contractual sponsorship
programs for over 15 corporate partners
. Managed program budgets and contracted outside vendors to assist with
implementation
. Led the creative development and production of clients' promotional
materials
. Directed professional athletes, coaches, media and clients at all
promotional events
. Generated client interest in additional Nets media and marketing
programs and successfully renewed partnership contracts
. Developed custom proposals for prospective corporate partners of the
Nets, IZOD Center and Barclays Center
Corporate Sales Assistant/Coordinator
. Engaged in all facets of new corporate partner generation
Prepared sales proposals and presentations for prospective partners
Education
B.A., The College of New Jersey, Ewing, NJ - 2005
Communication Studies Major, Marketing Minor, Magna cum Laude
Honors: Dean's List, Golden Key Honor Society, Lambda Pi Eta Honor Society