Service Marketing

Susan Wood *** Jeffery St.; South Lake Tahoe, CA *6150

530-***-****; 530-***-**** ********@*****.***

SUMMARY

Award-winning communications specialist with more than 25 years of proven ability and

experience writing and presenting concepts for a variety of businesses. Strengths include:

-idea development -public relations -community outreach -reporting

-project management -marketing research -promotional writing -presentations

JOB EXPERIENCE

AAA travel/insurance firm, South Lake Tahoe, CA; 2007-present

Member services/marketing associate: Provide member services such as travel

planning and account service as well as manage merchandising, program training,

inventory, public relations efforts including trade shows with business development

LAKE TAHOE NEWS daily news website, South Lake Tahoe, CA; 2009-present

(freelance) Writer/associate editor/public relations/marketing consultant:

Develop/write stories, track news, maintain website, conduct public relations, marketing

TAHOE DAILY TRIBUNE newspaper, South Lake Tahoe, CA; 2000-2007

Staff writer: Wrote stories on government, business, outdoors, features and travel

NORTH COAST JOURNAL magazine, Arcata, CA; 1998-1999

News editor/writer: Wrote local stories and tracked the news

DAILY TRIPLICATE newspaper, Crescent City, CA; 1997-1998

Staff writer: Wrote stories on government, crime, courts and general assignment

NORTH COUNTY TIMES newspaper, Escondido, CA; 1995-1997

Staff writer: Wrote stories on crime, politics, government and general assignment

TRADE SERVICE publishing company, San Diego, CA; 1990-1994

Copywriter/public relations: Created concepts and wrote copy on promotional

campaigns for trade journal publishing company of various databases

MCCAFFREY & MCCALL ad agency, Irvine, CA; 1989-1990

Copywriter/public relations: Created concepts on promotions and wrote print ads,

commercials, press releases and brochures for clients such as Epson and Boy Scouts

HAMILTON AVNET electronics distributor, Los Angeles, CA; 1986-1988

Copywriter: Created concepts and wrote copy for cooperative campaigns with clients

such as Intel, Motorola and Panasonic

Susan Wood Page 2

ACCOMPLISHMENTS

-Planned and managed the AAA public relations campaign for district office’s open

house/fundraiser held cooperatively with Northern Nevada Special Olympics, including

broadcast and print publicity run from Reno to Carson Valley to Lake Tahoe; readership

for that week topping 100,000

-Contributed to AAA NorCal, NV, Utah surpassing its travel sales goals by 40 percent;

created 420 leads for company in 2010; in 2011 and 2012 by 10 and 20 percent

-Honed Area 3 Diversity Council action plan for AAA, receiving companywide

recognition for its progressive business practices.

-Served on the promotional organizing committee for South Lake Tahoe’s first American

Cancer Society Relay for Life, an event which tripled its fund-raising goal.

-Out of numerous writing awards, contributed to two special series highlighting the

American Dream and a bi-state Lake Tahoe regulatory agency, resulting in accolades for

investigation and research from the California Newspaper Publishers Association.

-Profiled the 2002 Olympic Games in Salt Lake City for community daily newspaper,

receiving honor from Coca-Cola to run the torch through South Lake Tahoe.

-Created direct mail promotion and wrote copy for special event previewing San Diego

Marathon. Attendance increased more than 40 percent, causing participating restaurants

to run out of food.

-Developed publicity campaign for new product launch of Movie Recall, Trade Service

Corporation’s condensed software program for video enthusiasts, which received press

coverage resulting in 20 million national impressions and a Billboard magazine award.

EDUCATION

UC San Diego, CA; June 1995; Extended studies - copyediting

The Advertising Center, Los Angeles, CA ; June 1987; BA-copywriting

Fullerton College, Fullerton, CA; June 1986; AA-communications

KRBW radio, Anaheim, CA; 1981; news internship

North American Travel Journalist Association: award-winning writing membership

SPECIAL ASSIGNMENTS/PROFESSIONAL DEVELOPMENT

Instructor: Art Academy of San Diego, taught semester of copywriting, 1994

Contributing writer: Communicating Arts Group of San Diego, Hi Sierran (Sierra Club)

Free lance clients: San Diego Marathon, Sharp Healthcare, Thornton Winery, The

Broadway, ITC Entertainment, Guitar Center, Orange Julius, Baskin Robbins, Glendale

Federal, Grayline Tours, TRW, Buena Park Visitors Bureau, Puritan Bennett, Amkor

Electronics, Massage At Tahoe, Lake Tahoe News, Virginia City Tourism Authority

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