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Director Marketing

Location:
New York, NY, 10280
Posted:
March 15, 2011

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Resume:

Cathy Henszey

Cathy Henszey

Visionary = creative director + marketer + graphic design + product designer

****-**** **************, *********/******** & Marketing Director /Graphic & Product Designer

Creator of cutting-edge Cardboard furniture and housewares company. The products are designed to be visually

exciting, easy to use, eco friendly and inexpensive. Created and developed all the products, branding, marketing,

packaging and retail website.

Highlights of our special cardboard events included: The Guggenheim Gala honoring Frank Gehry, ClimateChange

launch for The Museum of Natural History, Intelligent Nutrients [new product launch] for Horst Rechelbacher - Founder

of Aveda, Hampton Designer Showhouse with HG Magazine, Sundance Channel “Big Ideas for a small Planet”, MTV &

Boy Meets Girl episode “Behind the Seams” and Extreme Home Makeover Episodes.

1996-2007 Perry Ellis International, Consultant / Creative Director / Designer

Development and integration of new company corporate branding initiative. Working closely with the owners and

company executives to successfully achieve multi-layered brand identities. Visual direction and creation of international

corporate graphic programs for all five Perry Ellis brands spreading over 54 licensees worldwide. Modern, fresh and

accessible programs include: corporate identity manual (print and on-line) guide lines and usage of all Perry Ellis logos,

all branding related materials, retail packaging programs, showroom signage, international retail store fixtures, in-store

promotions.

Creation of a Corporate Lifestyle brand book for Perry Ellis and Licenses.

Oversee all aspects of marketing and branding initiatives, working closely with all manufactures, providing creative

direction and approval of all materials used and reproduced by licensees.

Produce forecasting fashion trend books for all Perry Ellis Brands [men, women's and children] each season in close

collaboration with designers from each category and VP creative director for the Perry Ellis brand.

Creative and strategy leader for all surface graphics world-wide including T-shirts graphics, branded garment buttons,

zippers, linings, denim patches, embroideries, stitching, patterns, event invitations and brochures and gift-with-purchase

promotional items.

Design and production museum installation on the original designs of Perry Ellis in partnership with The Fashion

Institute of Technology.

Responsible for hiring and managing the creative professionals for in-house [independent contractors] creative

department while maintaining a positive, inspiring and efficient work environment.

1991-Present School of Visual Arts, Teacher, The Art of Typography

Instruct students on the art, visual impact and theory of typography.

1988-1994 Henszey and Albert, Partner / Creative and Marketing Director / Designer

Started an award winning advertising and communications company. Our main emphasis was on “Image Building“. We

were responsible for our client’s marketing programs, corporate and brand identity programs, printed collateral,

packaging, in-store stores & display, advertising, direct mail, TV commercials, and video’s. Hired and Managed a staff of

15 People.

Created budgets for all projects and delivered " on time - in budget ".

Partial list of clients: Tommy Hilfiger, Canyon Ranch, Paul Stuart, Forstman Fabrics, Parlux Fragrances, Rosenthal

China, GQ, JC Penny's, Carmelo Pomodoro, The New York Post, InStyle Magazine, Parlux Fragrances, Misty Harbor,

Weekend Exercise C0 - (Marika, Aerodynamics, Baryshnikov Bodywear and Sportswear)

1985-1987 Arnell Bickford, Art Director / Graphic Designer

Created Visual Identities, Advertising Image campaigns and corporate branding/marketing materials for Donna Karan,

Alexander Julian. With the new business team developed and won the creative presentations for Neiman Marcus

[developed N&M magazine/catalog], AT&T, Perry Ellis America and Bergdorf Goodman.

1983-1985 Electra / Asylum Records, Art Director / Designer

1981-1983 Bergdorf Goodman, Assistant Art Director / Designer

Sampling of projects and clients: 1997 Ralph Lauren designed a logo study for Double RL [RRL] and Polo Jean

Company 1997 Super Smile developed, mouthwash, toothpaste and dental floss packaging 1995 Esprit veloped

creative concepts for fall 1996 Advertising Presentation 1990 Norma Kamali OMO logo and packaging for fragrance,

Fall 1986, 1987 and spring of 1987 The New York Times “Fashion of the Times” magazine

1978-1981 California Institute Of The Arts, Valencia, California Degree: BFA, Graphic design

contact: 347-***-**** *****.*******@*****.*** http://cathyhenszey.com

347-***-****

*****.*******@*****.***

http://cathyhenszey.com



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