Sales Project Manager

AVI LEE KAPLAN

Newport Beach, CA ***** phone: 323-***-**** email:

*******@*****.***

Results-Oriented business development Leader

Sales Management / product development / manufacturing

Dynamic, high-energy, senior sales and business development executive with

a track record of delivering sales growth through creative merchandising

strategies, product revitalization and strong customer relationships.

Skilled at building, leading high-performance teams in exceeding

established sales goals through customer-focused service performance and

operational excellence. Strategic-minded, evaluated upcoming trends and

generated innovative solutions to adapt quickly with evolving consumer

needs. Experience encompasses soft goods, hospitality, service and

construction industries. Working knowledge in Latin American, Asian and

emerging markets. Areas of expertise include:

Key Account Management Sales / Service Training Lifecycle Management

Brand Expansion Cross-Functional Product Development

Leadership

Budgeting / Forecasting Pricing / Contract Retail / Consumer

Negotiation Analysis

Vendor / Supply Chain Event / Trade Show Inventory / Compliance

Management Organization Control

PROFESSIONAL EXPERIENCE

Various industry-related consulting assignments (See "Additional

Experience") 2008-2010

SWISSTEX DIRECT, LLC, Los Angeles and El Salvador

2006-2008

Business Development / Sales Director Consultant

Identified revenue opportunities and nurtured strategic partnerships for

our new Central American facility while building the branded domestic

market. Leveraged market expertise, calculated costing, structured contract

proposals and monitored revenues to ensure maximized profit gains.

> Designed and developed eco-friendly programs for Disney and Walmart.

Programs involved sourcing ideas, product development, new product

introductions and advertising strategies to final distribution.

> Grew sales to key customers by 35%, collaborated with clients,

developed programs that catered to emerging, diverse ethnic trends,

assured appropriate product placement and monitored sales performance.

> Increased sales volume 12% in the first year for the newly opened

Central American facility while supporting clients' objectives for

speed to market return on inventory investment.

G & G MULTITEX, Los Angeles, CA

2007-2008

Principle Consultant

Revitalized product line appeal by researching new trends and developing

new product launches for specified apparel markets. Led product

presentation, developed sales forecasts and solutions to fuel exceptional

revenue gains.

> Enhanced company's market share by expanded customer base 200% through

product innovations.

> Improved gross margins 25% by restructuring pricing, reducing

production costs and driving sales effort towards higher gross margin

products.

> Designated annual purchase priorities and developed merchandising

plans for product execution.

SAS TEXTILES, VERNON, CA

2001-2004

Regional Sales Director

Implemented new marketing, sales and merchandising strategies to quickly

reverse company's diminished profitability. Cultivated, and maintained

untapped markets using strategic solution-selling strategies.

> Generated more than $7M in sales volume with Walmart, Target, Limited

Brands and Wet Seal.

> Recruited and developed aggressive, highly knowledgeable national

sales staff increasing revenue 45%.

> Successfully negotiated sales of off-price inventory, reducing gross

operating costs over $1M.

Avi Lee Kaplan *******@*****.***

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KNITEX, INC., VERNON, CA

1994-2000

National Sales Director

As Acting General Manager, revitalized the company's failing competitive

position by applying innovative sales and marketing strategies. Organized

and motivated a discouraged sales force with improved incentives and

educational seminars while inspiring corporate team culture.

> Increased sales revenue $10M by creating new global branded products

for the European and Asian markets.

> Executed tactical and efficient operational restructuring, reduced

inventory, streamlined budgets, decreased costs up to 45%.

> Collaborated in delivering 5% EBITDA while maintaining stable product

margins during escalating raw material costs.

> Facilitated cross-functional meetings with production, operations and

finance to outperform all revenue targets by 22%.

Additional experience

STEPHEN WOOLLEY AND ASSOCIATES, ARCHITECTS, El Segundo, CA

2009-2010

Consultant

Collaborated in the project management and budgeting for Boeing and

Raytheon construction projects.

> Directing product selection for design development in support of LEED

(sustainable) certification.

FASHION INSTITUTE OF DESIGN and MERCHANDISING, LA and OC Campus

2006- 2008

Instructor

Fashioned curriculums instructing beginning and advanced students in the

fundamentals; the relationship from basic textile components to final

garment performance in the Fashion Design, Product Development, Apparel

Manufacturing & Merchandising fields.

> Developed new course objectives and strategies to equip graduating

students with immediate professional skills within the global apparel

industry.

Projects

NEWPORT MARINA VILLAS HOA, NEWPORT BEACH, CA

2004-2007

Project Manager

> Spearheaded and managed a $250K landscape renovation project

increasing property values 20%.

COMMUNITY SERVICE

Volunteer

> Pura Vida No Pro Surfing Contest for underprivileged children, Central

America

> City of Hope, O. C. Mission, Toys for Tots Drive, Newport Beach Boat

Parade, Artwalk, Second Harvest

PROFESSIONAL DEVELOPMENT

Newport-Mesa Adult Education Program: Advanced MS Office Suite, Photoshop,

Conversational Spanish

Clemson University: Knit and Woven Textile Seminar

Fashion Institute of Boston, Mass: Fashion Design

DAA, University of Cincinnati, Ohio: Fashion Design and Merchandising

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