Quality Assurance Manager

Shannon Fanning

** ******** ***

Maywood, NJ ****7

973-***-****

*******.*.*******@*****.***

PROFESSIONAL EXPERIENCE

Sixth Avenue Electronics

Springfield, NJ

Copywriter June 2006-August 2008/April

2010-March 2011

. Research trends in the electronics industry and write online features

and buying guides to enhance the experience of Sixth Avenue

Electronics' online consumers

. Write product descriptions highlighting product features and benefits

. Work with the Art Director to conceptualize and implement weekly

promotional emails

. Manage a staff of 3 writers and ensure all of their work meets

predetermined guidelines and formatting

. Function as Product Content Manager; responsible for tracking progress

of new product content creation, accuracy of descriptions, and that

all new products are complete and live on the site within 72 hours

. Conceptualize and produce written promotional materials (press

releases, media alerts, etc)

. Proofread and edit all work before it is sent to print

. Write copy for advertisements, catalogs, and other print campaigns

. Assist with all public relations initiatives, including building media

lists, distribution of promotional materials, and press contact.

(Press coverage includes News 12 New Jersey, TWICE Magazine, &

Dealerscope Magazine).

EVO Furniture/Inmod.com

Harrington Park, NJ

Copywriter/ Public Relations Manager September 2008-

April 2010

. Wrote SEO optimized copy for a diverse range of furniture and home

d cor products

. Executed all email marketing campaigns, which consistently enjoyed

nearly double the average open rate of B2C marketing emails as well as

above average click through rates

. Ran quality assurance testing on all emails to ensure accuracy;

measured results and adjusted list segmentation as needed

. Managed all public relations initiatives including creation and

distribution of all written materials, pitching items/stories to

press, building and updating media lists, and handling all incoming

requests for images and information (Press coverage included The New

York Times, Redbook Magazine, Lucky Magazine, Newsday, MSNBC, & ABC

News).

. Assisted with link building campaigns and other SEO initiatives

. Created and managed all company promotions, including facebook, email,

and blog campaigns

. Managed and wrote daily posts for two blogs - one company specific

and one that addresses modern furniture and design trends (among the

three most trafficked on Google for this topic)

Ramapo College of New Jersey (Center for Academic Success)

Mahwah, NJ

Writing Tutor August 2004 to May

2006

. Tutored students in critical reading and writing skills

. Advised students in strengthening thesis statements

. Assisted students with editing and proofreading

EDUCATION

Montclair State University - Montclair, New Jersey

Master of Arts degree, English, Composition and Rhetoric, Expected May 2012

Ramapo College of New Jersey - Mahwah, New Jersey

Bachelor of Arts degree, Communication Arts, May 2006

Magna cum laude, GPA 3.75/4.0; Lambda Pi Eta, Communications Honorary

Society, Fall 2005

Dean's List, Academic Excellence, Fall 2002 to Spring 2006

TECHNICAL SKILLS

. Adobe Photoshop, Illustrator, & Dreamweaver; Quark X Press

. Microsoft Office (Word, PowerPoint, Excel, Outlook)

. Basic HTML

. Bacon's/Cision MediaSource Research/Contact Module

. FTP Software

. Wordpress, Blogger and other blog applications

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