Sales Quality Assurance
Resume:
Adrian A. Yu
Saint Louis, MO 63129
*********@*****.***
Consumer Packaged Goods Marketing Professional
Results driven marketing professional with diverse experience in the consumer
packaged goods industry in manufacturing, marketing and national sales.
Recognized as a self-starter who can multi-task in independent or team roles.
Unique ability to accomplish goals and drive successful business results through
the development and execution of effective sales and marketing strategies.
Seeking to become a key contributor in sales or marketing where knowledge and
experience will add value and contribute to the overall success of the
organization, leading to opportunities for advancement, increased
responsibilities, challenging assignments and focus on improving business
performance.
Areas of Expertise
Retail Sales Promotion Brand Creative Development Sales and Service Strategy
Marketing Strategy Consumer Trends Marketing Research
Career Highlights
A wide-range of experience in many facets of the consumer packaged goods industry
including manufacturing, sales and service strategy, and retail execution.
Steady career growth resulting in challenging engagement and increasing levels of
responsibility in diverse areas of production, sales, and marketing to build
knowledge and expertise of the complete business cycle.
Widely recognized for building effective relationships to drive business through
the successful development and execution of targeted programs, based on data
analysis and brand strategy.
Professional Experience
Anheuser-Busch, Inc. - St. Louis, Missouri 1996 -
Present
Manager of National Cross-Brand Initiatives, Sales - St. Louis, Missouri (Since
2010)
Challenged by Senior Management with an individual target of US Top 6 Bud Light
Mega Brand market share growth resulting in .221 point increase in 2010.
Assist in the development of brand retail plans and promotions across all selling
channels.
Lead the research and development of new point-of-sale technology and
applications to engage consumers and assist in the merchandising of products for
retail.
Manager Sales Promotion, Brand Management - St. Louis, Missouri (2005 - 2010)
Promoted to manage strategic planning, development, communication and execution
of sales promotions.
Lead point-of-sale creative development for seasonal programs and core brand
imagery for some of the world's best known consumer brands.
Manage the execution of point-of-sale for general market and Latino regional
programs. Responsibilities include coordinating the efforts of outside agencies,
suppliers, procurement, and legal departments.
Influenced the Global Industry Development group in elevating the image of beer
at retail.
Lead the development of sweepstakes and coupon programs for internal brands and
cross-merchandising partners.
Manage marketing point-of-sale creative budgets exceeding $2.5 million.
Senior Analyst, Marketing Planning and Research - St. Louis, Missouri (2002 -
2005)
Designed, implemented, analyzed and reported on quantitative and qualitative
research projects.
Provided support to senior management and brand teams to identify issues and
opportunities.
Monitored and reported on research involving consumer trends and changes in the
consumer products industry such as urban trendsetters, ethnic demographics and
the effects of changes in consumer values.
Conducted consumer research with Asian and Latino consumers regarding buying
habits and product imagery.
Evaluated new methods of marketing tactics and trend research practices.
Designed and conducted large scale research projects, such as multiple city focus
groups, taste tests, internet surveys, and retail account interviews.
Adrian A. Yu Page Two
Routing Consultant, Business Development Group - St. Louis, Missouri (1999 -
2001)
Successfully guided wholesalers in the development of sales and service
strategies.
Organized and analyzed raw data for top-level decision making.
Determined organizational and operational needs for wholesalers in various
business scenarios and structures.
Led courses on sales and service strategy to market managers and wholesaler
personnel.
Weekend Supervisor, Packaging Quality Assurance - St. Louis, Missouri (1999 -
2002)
Selected to gain valuable experience in the leadership of a team and management
of department functions.
Managed 10-15 lab analysts to aid in controlling cost and quality of product in
packaging quality assurance.
Steered operating departments in process improvement efforts utilizing
statistical systems.
Led quality process management efforts.
Systems Engineer, Information Systems - St. Louis, Missouri (1996 - 1999)
Installed and implemented information systems to support corporate objectives.
Improved the operational efficiency of internal customers by providing
technology-based solutions and training departmental staffs.
Provided 24-hour network support for the production demands of the brewery and
the organization's 1,200 employees.
Kimberly Clark Corporation - Conway, Arkansas 1993 - 1996
World leader in well-known family care and personal care brands.
Electrical Engineer
Led the supervision of maintenance and design of all electrical and computer
processes for nine manufacturing lines.
Designed and implemented engineering modifications for nine manufacturing lines
resulting in the highest machine efficiency achieved, attaining over $750,000 in
cost savings.
Provided technical direction for maintenance teams, installation crews and other
engineers.
Initiated the search and evaluation of new processes and equipment valued at
$400,000.
Facilitated vendor partnerships and performed lead role for multi-corporation
designs.
Additional Career Experience (Co-Op Positions) 1989 - 1993
Corporate Engineering - Anheuser-Busch, Inc. - St. Louis, Missouri (1992 - 1993)
Assisted in trouble-shooting and installation of PC - Local Area Networks.
Management Systems Group - Anheuser-Busch, Inc. - St. Louis, Missouri (1992)
Installed Wide Area Network communications and PC - Local Area Networks
Student Engineer, Advanced Systems and Design - General Dynamics - Fort Worth,
Texas (1989 - 1991)
Created and presented a data base for the aerospace industry and the United
States Air Force. Using skills assessment and process improvement techniques,
effectively managed the efforts of ten technicians, resulting in the reduction of
work weeks from 58 to 40 hours.
Education and Training
Master of Business Administration, Emphasis in Marketing 1998
St. Louis University - St. Louis, Missouri
Bachelor of Science in Electrical Engineering 1993
University of Missouri-Rolla - Rolla, Missouri
Anheuser-Busch training including Sales and Service Strategy, Marketing
Strategy, Advertising Marketing Management, Business Writing, Marketing Analysis,
and Consumer Analysis and Buyer Behavior.
Contact this candidate