Sales Marketing

RONALD M. AUBLE

**** ****** ***** ***********, ** 43081

PHONE: 614-***-**** ********@*****.***

PROFILE

A highly motivated and dedicated executive with over 30 years of accomplishment in a wide array of sales,

marketing, and operations management. A strong planner and strategist, able to anticipate industry trends and

identify profit opportunities. Outstanding leadership and staff development abilities. Adept in coordinating corporate,

departmental, and partner energies on common objectives. Able to effectively manage multiple projects

simultaneously in a demanding, fast-paced environment and complete program goals within schedule and budget.

Solid record of achievement in leveraging industry contacts to build business and dramatically increase revenues in

competitive markets. Excellent representation of organization – excellent communication, negotiating, and

presentation skills.

Core Competencies

Startup Operations Key Account Penetration

Team Development

Strategy Planning Negotiating / Closing

Financial Reporting

Business Development Consistent Profit Results

Networking

HIGHLIGHTS OF PROFESSIONAL HISTORY

PLASTIC SELECTION GROUP, COLUMBUS, OH

VP of Operations, 2006 – Present

OVERSEE FINANCIAL PLANNING, MANAGEMENT, AND REPORTING AS WELL AS STAFFING, PRODUCTION, MARKETING,

DISTRIBUTION /LOGISTICS, AND INVENTORY CONTROL FOR A MANUFACTURER OF RESIN MATERIAL PRODUCTS FOR THE MANUFACTURING

INDUSTRY

Develop and administer the $2.8M annual operating budget and generate sales forecasts

Recruit, hire, and coach the executive team including sales, marketing, and accounting specialists

Research market needs and define new products to satisfy customer requirements

Manage capital expenditures and inventory including raw materials and supplies; sourced materials and

arranged shipment of materials to the Chinese manufacturing facility

Negotiated brand license agreements and set up Chinese and European manufacturing operations as well

as pricing structures and shipping schedules with transportation providers

Negotiated contracts and set up the US distribution network

Key factor in improving annual revenue from $3.5 to $4M

IDENTITY SYSTEMS, INC., COLUMBUS, OH

General Manager, 1998 – 2006

Directed all operations of a $3.8M ID badge manufacturing company including staffing, strategy

development, marketing, manufacturing, and distribution as well as budgeting and financial control

Hired and mentored management staff; conducted performance evaluations, created individualized training

plans, and identified key personnel for advancement into positions of higher responsibility

Established relationships with large corporate customers using effective marketing strategies including print

advertising, trade show networking, and phone sales – estimated costs, developed proposals, negotiated

pricing, and closed sales contracts

Realigned the business strategy – evaluated market conditions, redefined target markets, set goals,

developed incentive programs, generated revenue forecasts, and tracked P&L performance

Developed a line of off-the-shelf products to substantially build business with existing customers

Redesigned production workflow, upgraded printing processes, defined job functions, and created jobs

descriptions and the employee manual

Developed new banking procedures and restructured debt; coordinated acquisition, due diligence, and

financing for buyout of a major competitor, resulting in an expanded customer base

Conducted site selection of the new property; relocation; and disposition of the former facility to expand the

factory from 10,000 square feet with 20 employees to 38,000 square feet with 60 employees

Increased annual gross revenues by 31% and converted an annual loss to profit with corporate solvency

Page One of Two

RONALD M. AUBLE PAGE TWO OF TWO

PROFESSIONAL HISTORY, CONTINUED

TELETREND, INC., COLUMBUS, OH

Sales and Marketing Director, 1996 – 1998

Led a team of sales professionals in marketing transfer printing services for the global market

Establishing new markets for custom products at industry events and developed an international distributor

network; increased annual sales by 40% within two years

WATER SOURCE, INC., COLUMBUS, OH

President / Owner, 1994 – Present

Hired and mentored a staff of management and sales associates and built a startup bottled water sales and

distribution retail enterprise

Developed $1M in annual sales utilizing promotional events, signage, direct mail, and radio advertising

AIR WAVES, INC., COLUMBUS, OH

Pres./ Owner, 1993 – 1994

Established the largest iron-on transfer printing business nationwide, a 160-employee business with gross

revenues exceeding $14M annually

Identified market opportunities, developed leads, analyzed customer needs and specifications, and

increased sales and reduced overhead.

JL BUCHANAN, INC., ST. LOUIS, MO

Account Executive, 1987 – 1993

Opened business with industry giants including Target, Dillard’s, Venture Stores, and others for a

manufacturers rep organization serving the mass merchant and retail industry

Opened new markets and developed $8M in new annual sales

EDUCATION AND DEVELOPMENT

OHIO STATE UNIVERSITY, COLUMBUS, OH

Studies in Business Administration

Franklin Covey Motivational Seminars, Columbus, OH

Jeffrey Jitmer Online Sales Training – Networking, Negotiating, Closing, Columbus, OH

Developing Leadership Skills, SkilPath, Columbus, OH

AFFILIATIONS

Member, National Association of Convenience Stores

Member, Specialty Graphic Imaging Association

Member, International Association of Amusement Parks and Attractions

VOLUNTEER COMMUNITY SERVICE

Deacon, Worthington Christian Church, Worthington, OH: 2007 – Present

Board of Education Representative for Worthington Park School, 2006 – Present

Developed a Program to Benefit Underprivileged Families – St. Vincent’s Catholic Charities, Columbus, OH: 2003 –

2006

Volunteer – The Battered Women’s Shelter, Grove City, OH: 2002 – 2006

COMPUTER SKILLS

Literate in Act!, M2M, and; MS Office including Word, Excel, PowerPoint, and Outlook; Internet and email in the

Windows 95/98/ME/XP environments.

References Available Upon Request

Contact this candidate